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award show

The One Show winners

FrameThrower's visual library has 550 commercials that won at The One Show (1990–2026), cut shot by shot, including 9 top prizes. Brands include Apple, Nike, Old Spice and Geico, with directors such as David Shane, Steve Rogers and Kim Gehrig.

550
Commercials in our library
9
Top prizes
1990–2026
Active

01 · Featured

The latest The One Show top prize

Burger King “Moldy Whopper” (2020), still© Burger KingBurger King “Moldy Whopper” (2020), frame 2© Burger KingBurger King “Moldy Whopper” (2020), frame 3© Burger KingBurger King “Moldy Whopper” (2020), frame 4© Burger KingBurger King “Moldy Whopper” (2020), frame 5© Burger KingBurger King “Moldy Whopper” (2020), frame 6© Burger King

Epica Grand Prix 2020

Burger King “Moldy Whopper” 2020

Burger King showcases the natural decomposition of its Whopper over 34 days to highlight its commitment to using no artificial preservatives.

Directed by Markus Ahlm · INGO · Colony

02 · Directors

Most awarded directors at The One Show

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Brands that won at The One Show

Every brand in the library, by award-winning work.

  • Apple2013–2026

    28 commercials · 28 award-winning

  • Nike1990–2026

    22 commercials · 22 award-winning

  • Old Spice2010–2019

    12 commercials · 12 award-winning

  • Geico2016–2018

    11 commercials · 11 award-winning

  • Uber Eats2022–2026

    6 commercials · 6 award-winning

  • Honda2003–2024

    5 commercials · 5 award-winning

  • Tide2018–2024

    5 commercials · 5 award-winning

  • Squarespace2018–2026

    5 commercials · 5 award-winning

  • Volkswagen1998–2017

    5 commercials · 5 award-winning

  • adidas2005–2024

    5 commercials · 5 award-winning

  • Levi's2002–2026

    4 commercials · 4 award-winning

  • Burger King2020–2023

    4 commercials · 4 award-winning

Also: Gatorade, Google, ESPN, WWF, Dove, Audi, Unicef, Samsung, Transport Accident Commission, Airbnb, Beats By Dre, Under Armour

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Top prizes

The One Show top prizes

Grand Prix, Black Pencils, Best of Show and their equals, newest first.

06 · By year

The One Show winners, year by year

The commercials in our library that won, most awarded first.

202645 winning commercials in the library

202562 winning commercials in the library

202424 winning commercials in the library

202326 winning commercials in the library

202234 winning commercials in the library

202121 winning commercials in the library

202017 winning commercials in the library

201921 winning commercials in the library

201833 winning commercials in the library

  • Tide "It's a Tide Ad" (2018) commercial still© TideTide “It's a Tide Ad” 2018Dir. Traktor · Saatchi & Saatchi NYThe One Show Television / Long Form - Single Gold Pencil 2018
  • Tide "It's Another Tide Ad" (2018) commercial still© TideTide “It's Another Tide Ad” 2018Dir. Traktor Collective · Saatchi & Saatchi NYThe One Show Gold Pencil — Film 2018
  • Snickers "Recovery Room" (2018) commercial still© SnickersSnickers “Recovery Room” 2018Dir. David Shane · BBDOThe One Show Television / Short Form - Single Gold Pencil 2018
  • Gatorade "G Active - Water Made Active" (2018) commercial still© GatoradeGatorade “G Active - Water Made Active” 2018Dir. Cole PaviourThe One Show Gold Pencil — Moving Image Craft 2018
  • Supercell "Clash Royale Campaign" (2018) commercial still© SupercellSupercell “Clash Royale Campaign” 2018Dir. Borja PeñaThe One Show Gold Pencil — Moving Image Craft 2018
  • The Times/News UK and Ireland "JFK - Unsilenced" (2018) commercial still© The Times/News UK and IrelandThe Times/News UK and Ireland “JFK - Unsilenced” 2018Rothco | Accenture InteractiveThe One Show Gold Pencil — Moving Image Craft 2018

201733 winning commercials in the library

201642 winning commercials in the library

201525 winning commercials in the library

07 · Work

Commercials by The One Show

Our visual library has 550 The One Show commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

1990
2000
2005
2010
2015
2020
2025

Most awarded

08 · For producers

What producers use The One Show's page for

  1. 01Directors who win at The One Show

    For a brief that has to win, you want directors whose work already has.

    David Shane, Steve Rogers, Kim Gehrig and more, each with every spot, credits and awards, to shortlist from.

    David Shane© HBO GOSteve Rogers© HornbachKim Gehrig© AppleMartin de Thurah© Zillow
    David Shane · Steve Rogers · Kim Gehrig

  2. 02Study what wins at The One Show

    You want to see how winning work is built, shot by shot, not just read the case.

    All 550 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

    DoorDash “DoorDash All the Ads”© DoorDashHornbach “The Square Meter”© HornbachNike “You Can't Stop Us”© NikeThe New York Times “The Truth Is Worth It: Perseverance”© The New York Times
    550 commercials

09 · Questions

About The One Show

Which commercials won the top prize at The One Show?+

Burger King “Moldy Whopper” (Best of Show, 2020), Nike “Nike Just Do It 'Dream Crazy” (Best of Show, 2019), REI “#OptOutside” (Best of Show Pencil, 2016), K-Swiss “MFCEO” (Best of Show, 2012), Guinness “noitulovE” (Best of Show, 2006) and Honda “Grrr” (Best of Show, 2005).

Which directors win most at The One Show?+

David Shane (12 spots, 12 award-winning), Steve Rogers (11 spots, 11 award-winning), Kim Gehrig (8 spots, 8 award-winning), Martin de Thurah (8 spots, 7 award-winning), Lance Acord (7 spots, 7 award-winning) and Harold Einstein (7 spots, 7 award-winning).

Which agencies win most at The One Show?+

Wieden+Kennedy (49), TBWA\Media Arts Lab (19), BBDO (14), TBWA\Chiat\Day (13), Droga5 (12) and Ogilvy (11).

Which production companies make The One Show-winning commercials?+

MJZ (23), Biscuit Filmworks (18), Smuggler (16), O Positive (16), Park Pictures (15) and Epoch Films (15).

10 · Discover

Other award shows