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advertising agency

72andSunny

72andSunny is a global creative advertising agency known for brand transformations and culturally-led marketing campaigns that combine entertainment and advertising. The company provides advertising, brand strategy, and creative marketing services to consumer brands, media companies, and global enterprises. Founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot. It is part of Stagwell since 2021. FrameThrower's visual library has 186 72andSunny commercials (2006–2026), cut shot by shot, 40 of them award-winning, for clients including NFL, Google, adidas and Call of Duty, directed by Tim Godsall, Peter Berg and Jody Hill among others.

Visit 72andsunny.com
186
Commercials in our library
40
Award-winning
2006–2026
Active
2004
Founded
6
Offices

01 · Featured

72andSunny's most awarded commercial

Smirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” (2017), still© SmirnoffSmirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” (2017), frame 2© SmirnoffSmirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” (2017), frame 3© SmirnoffSmirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” (2017), frame 4© SmirnoffSmirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” (2017), frame 5© SmirnoffSmirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” (2017), frame 6© Smirnoff

The One Show Gold 2017

Smirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” 2017

A deaf dance teacher, Chris Fonseca, shares his unique approach to feeling music and teaches a diverse group of students to dance with passion and expression.

Directed by James Townsend · 72andSunny · Epoch Films

Also watch

Video: Google on YouTube

Google “Year in Search 2016” 2016 →The One Show Gold 2017

02 · Directors

Notable directors at 72andSunny

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

72andSunny's clients

Every brand in the library, by award-winning work.

  • NFL2016–2026

    15 commercials · 5 award-winning

  • Google2015–2025

    10 commercials · 3 award-winning

  • adidas2016–2023

    5 commercials · 3 award-winning

  • Call of Duty2013–2024

    4 commercials · 3 award-winning

  • Samsung2015–2023

    7 commercials · 2 award-winning

  • Smirnoff2017–2023

    6 commercials · 2 award-winning

  • K-Swiss2012

    3 commercials · 2 award-winning

  • Tinder2020–2022

    3 commercials · 2 award-winning

  • truth2016–2021

    3 commercials · 2 award-winning

  • Halo Top2019

    2 commercials · 2 award-winning

  • Call of Duty: Black Ops 62025–2026

    2 commercials · 2 award-winning

  • G42007–2019

    2 commercials · 1 award-winning

Also: Lipton, Activision Publishing, Seventh Generation, Old Spice, Samsung WSL, ZocDoc App, Adobe Photoshop, Google Nest, Call of Duty: Advanced Warfare, Call of Duty Ghosts, Microsoft, realestate.com.au

04 · Works with

Who 72andSunny works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

72andSunny's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 7

    The One Show

    .

  • 7

    Effie Awards

    .

  • 6

    Clio Awards

    .

  • 4

    Epica

    .

  • 3

    D&AD

    .

  • 2

    Cannes Lions

    .

  • 2

    London International Awards

    .

  • 2

    AICP Awards

    .

Top award-winning spots

  • The One Show Gold 2017Smirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice”
  • The One Show Gold 2017Google “Year in Search 2016”
  • The One Show Gold 2012K-Swiss “MFCEO”
  • Clio Awards Gold 2022Google “Helping You Help Them”
  • AICP Awards Winner 2020Google Nest “Anthem”
  • AICP Awards Winner 2020Nfl “NFL Kickoff”
  • D&AD Graphite Pencil 2019Halo Top “Ice Cream for Adults”
  • Cannes Lions Silver 2006Microsoft “Jump Rope”

Company honours

06 · Work

Commercials by 72andSunny

Our visual library has 186 72andSunny commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2015
2020
2025

Latest

ZocDoc App “Hockey Teeth” (2026)© ZocDoc AppZocDoc App “Hockey Teeth” 2026British Arrows Silver 2026
Call of Duty: Black Ops 6 “The Replacer Replaces Pop Culture” (2026)© Call of Duty: Black Ops 6Call of Duty: Black Ops 6 “The Replacer Replaces Pop Culture” 2026Effie Awards Gold 2026
NFL “Champion” (2026)© NFLNFL “Champion” 2026
NFL “You are Special” (2026)© NFLNFL “You are Special” 2026
Footlocker “Then. Now. Always” (2026)© FootlockerFootlocker “Then. Now. Always” 2026

Most awarded

  • Smirnoff "Chris Fonseca I Keep It Moving I Smirnoff Ice" (2017) commercial still© SmirnoffSmirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice” 2017Dir. James Townsend · 72andSunnyThe One Show Gold 2017
  • Google "Year in Search 2016" (2016) commercial still© GoogleGoogle “Year in Search 2016” 2016Dir. 72andSunny · 72andSunnyThe One Show Gold 2017
  • K-Swiss "MFCEO" (2012) commercial still© K-SwissK-Swiss “MFCEO” 2012Dir. Jody Hill · 72andSunnyThe One Show Gold 2012
  • Google "Helping You Help Them" (2022) commercial still© GoogleGoogle “Helping You Help Them” 202272andSunnyClio Awards Gold 2022
  • Google Nest "Anthem" (2020) commercial still© Google NestGoogle Nest “Anthem” 2020Dir. Mark Molloy · 72andSunnyAICP Awards Winner 2020
  • Nfl "NFL Kickoff" (2020) commercial still© NflNfl “NFL Kickoff” 2020Dir. Stuart McIntyre · 72andSunnyAICP Awards Winner 2020
  • Halo Top "Ice Cream for Adults" (2019) commercial still© Halo TopHalo Top “Ice Cream for Adults” 2019Dir. Tim Godsall · 72andSunnyD&AD Graphite Pencil 2019
  • Microsoft "Jump Rope" (2006) commercial still© MicrosoftMicrosoft “Jump Rope” 2006Dir. Frank Budgen · 72andSunnyCannes Lions Silver 2006
  • ZocDoc App "Hockey Teeth" (2026) commercial still© ZocDoc AppZocDoc App “Hockey Teeth” 2026Dir. Adam & Dave · 72andSunnyBritish Arrows Silver 2026
  • adidas "One In A Billion" (2017) commercial still© adidasadidas “One In A Billion” 201772andSunnyClio Awards Silver 2017
  • Adidas "Here to Create" (2016) commercial still© AdidasAdidas “Here to Create” 201672andSunnyClio Awards Silver 2016
  • Old Spice "Jungle Wilderness" (2012) commercial still© Old SpiceOld Spice “Jungle Wilderness” 2012Dir. Tim Godsall · 72andSunnyClio Awards Silver 2012
  • Call of Duty: Black Ops 6 "The Replacer Replaces Pop Culture" (2026) commercial still© Call of Duty: Black Ops 6Call of Duty: Black Ops 6 “The Replacer Replaces Pop Culture” 202672andSunnyEffie Awards Gold 2026
  • Call of Duty: Black Ops 6 "The Truth Lies" (2025) commercial still© Call of Duty: Black Ops 6Call of Duty: Black Ops 6 “The Truth Lies” 202572andSunnyEffie Awards Gold 2025
  • Tinder "Swipe Night" (2021) commercial still© TinderTinder “Swipe Night” 2021Dir. Karena Evans · 72andSunnyEffie Awards Gold 2021
  • truth "This is Quitting" (2021) commercial still© truthtruth “This is Quitting” 202172andSunnyEffie Awards Gold 2021
  • Adobe Photoshop "Fantastic Voyage" (2021) commercial still© Adobe PhotoshopAdobe Photoshop “Fantastic Voyage” 2021Dir. Antoine Bardou-Jacquet · 72andSunnyADC Awards Gold 2021
  • Call of Duty "#CODNATION" (2019) commercial still© Call of DutyCall of Duty “#CODNATION” 201972andSunnyANDY Awards Gold 2019
  • Samsung WSL "We Are Greater Than I" (2016) commercial still© Samsung WSLSamsung WSL “We Are Greater Than I” 2016Dir. Eliot Rausch · 72andSunnyLondon International Awards Gold 2016
  • truth "Finish It" (2016) commercial still© truthtruth “Finish It” 201672andSunnyEffie Awards Gold 2016
  • Call of Duty "The Replacer" (2014) commercial still© Call of DutyCall of Duty “The Replacer” 201472andSunnyEffie Awards Gold 2014
  • Call of Duty "The Vet and the n00b" (2013) commercial still© Call of DutyCall of Duty “The Vet and the n00b” 2013Dir. Peter Berg · 72andSunnyEffie Awards Gold 2013
  • K-Swiss "K-Swiss, MFCEO Kenny Powers" (2012) commercial still© K-SwissK-Swiss “K-Swiss, MFCEO Kenny Powers” 2012Dir. Jody Hill · 72andSunnyWebby Awards 2012
  • Nfl "198 Yard Touchdown" (2023) commercial still© NflNfl “198 Yard Touchdown” 202372andSunnyEpica Silver 2023

07 · For producers

What producers use 72andSunny's page for

  1. 01Who 72andSunny hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind 72andSunny's 186 commercials, spot by spot.

    Smirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice”© SmirnoffGoogle “Year in Search 2016”© GoogleK-Swiss “MFCEO”© K-SwissGoogle “Helping You Help Them”© Google
    Christian Breslauer · Tim Godsall · Aaron Stoller

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    72andSunny's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashDroga5© The New York TimesBBDO© PETAAnomaly© DICK'S Sporting Goods
    Similar: Wieden+Kennedy, Droga5, BBDO

08 · News

72andSunny in the news

The latest stories we could source.

  • 2026-0872andSunny names Chris Kay international president.shots

09 · Questions

About 72andSunny

What commercials has 72andSunny made?+

186 in the library, 2006–2026, including Smirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice”, Google “Year in Search 2016”, K-Swiss “MFCEO” and Google “Helping You Help Them”.

Which directors does 72andSunny work with?+

Christian Breslauer (5), Tim Godsall (4), Aaron Stoller (4), Peter Berg (4), Zia Mandviwalla (4) and Ariel Martin (4).

What awards has 72andSunny's work won?+

40 award-winning spots, including The One Show Gold 2017 for Smirnoff “Chris Fonseca I Keep It Moving I Smirnoff Ice”, The One Show Gold 2017 for Google “Year in Search 2016” and The One Show Gold 2012 for K-Swiss “MFCEO”.

Who owns 72andSunny?+

72andSunny is part of Stagwell since 2021.

Who are 72andSunny's clients?+

In the library: NFL (15 commercials, 2016–2026), Google (10 commercials, 2015–2025), adidas (5 commercials, 2016–2023), Call of Duty (4 commercials, 2013–2024), Samsung (7 commercials, 2015–2023) and Smirnoff (6 commercials, 2017–2023).

10 · Discover

Other agencies with similar work

Not connected to 72andSunny: matched by the ideas, tone and categories of their commercials.