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Google “Year in Search 2016” 2016

Google “Year in Search 2016” (2016) is a Google commercial directed by 72andSunny for 72andSunny, produced by Hecho en 72. It won 16 awards, including One Show 2017 Gold Pencil — Film, The One Show 2017 Television / Long Form - Single Gold Pencil and Cannes Lions 2017 Film Craft Silver.

Google's "Year in Search 2016" highlights the year's most searched moments, from global crises and political divides to heartwarming triumphs and cultural phenomena, emphasizing humanity's shared experiences.

Video: Google on YouTube

Shot by shot

  1. A chaotic scene unfolds at night on a city street as a crowd of people, including a man in a blue shirt, run away from something unseen.© Google0:00
  2. A television screen displays a map of the United States with states colored red, blue, and gray, showing election results for Clinton and Trump.© Google0:06
  3. A wide shot through a broken wall shows a war-torn city with smoke rising from buildings under a hazy sky.© Google0:13
  4. A crowd of people hold a banner that reads "JE SUIS BRUXELLES IK BEN BRUSSEL" above a memorial of candles and flowers at night.© Google0:30
  5. Bernie Sanders, an older white man in a suit, speaks at a podium to a large crowd in an arena, with a Google search bar overlay.© Google0:49
  6. Ellen DeGeneres, a blonde woman in a grey sweater, stands on a stage with a blue grid background, speaking with open hands.© Google0:55
  7. A man in a leopard print shirt and sunglasses dances with a Google search bar superimposed over his face in a studio.© Google1:10
  8. A line of diverse young women in colorful, mismatched outfits and sunglasses dance in a studio with a white background.© Google1:13
  9. Gene Wilder as Willy Wonka, a male in a brown top hat and purple velvet coat, smiles and looks around in a factory setting.© Google1:22
  10. Muhammad Ali, a male boxer in his 30s, wearing a white long-sleeved shirt, gestures with his hands while running on a road with other people in the background.© Google1:29
  11. A fawn and a black cat affectionately touch noses on a wooden floor, with a Google search bar overlayed on the screen.© Google1:37
  12. Lin-Manuel Miranda, a male in his 30s, wearing a black tuxedo, speaks passionately into a microphone while holding papers at an awards ceremony.© Google1:42

Stills © Google. Made by 72andSunny, Hecho en 72 and 72andSunny.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A year in review through Google searches, showing shared human experiences.

Tagline: “Search on.”

year in reviewmontage of current eventstriumphs and tragediescelebrity cameoscultural touchstonesemotional journey

The cut

Length
120 s
Shots
69
Average shot
1.7 s

What creatives use Google “Year in Search 2016” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Google “Year in Search 2016”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A chaotic scene unfolds at night on a city street as a crowd of people, including a man in a blue shirt, run away from something unseen.© GoogleA television screen displays a map of the United States with states colored red, blue, and gray, showing election results for Clinton and Trump.© GoogleA wide shot through a broken wall shows a war-torn city with smoke rising from buildings under a hazy sky.© GoogleA crowd of people hold a banner that reads "JE SUIS BRUXELLES IK BEN BRUSSEL" above a memorial of candles and flowers at night.© Google
    Frames from Google “Year in Search 2016”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Google “Year in Search 2016” in order, with its length, framing and what happens in it.

    A chaotic scene unfolds at night on a city street as a crowd of people, including a man in a blue shirt, run away from something unseen.© GoogleA television screen displays a map of the United States with states colored red, blue, and gray, showing election results for Clinton and Trump.© GoogleA wide shot through a broken wall shows a war-torn city with smoke rising from buildings under a hazy sky.© GoogleA crowd of people hold a banner that reads "JE SUIS BRUXELLES IK BEN BRUSSEL" above a memorial of candles and flowers at night.© GoogleBernie Sanders, an older white man in a suit, speaks at a podium to a large crowd in an arena, with a Google search bar overlay.© GoogleEllen DeGeneres, a blonde woman in a grey sweater, stands on a stage with a blue grid background, speaking with open hands.© Google
    Length: 120 s · Shots: 69 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a year in review

    Before you present an idea, you need to know who has done it, and how.

    Google “Year in Search 2016” is built on a year in review. Search the library by idea to see every spot that uses it.

    Google “Year In Search 2021”© GoogleSpotify “Thank You, Listeners”© Spotify
    Google · Spotify

More from 72andSunny

Award-winning tech commercials

Questions

Who directed the Google “Year in Search 2016” commercial?

72andSunny directed it, produced by Hecho en 72, for the agency 72andSunny.

Which agency made Google “Year in Search 2016”?

72andSunny created it for Google (2016).

What awards did Google “Year in Search 2016” win?

16 awards, including One Show 2017 Gold Pencil — Film, The One Show 2017 Television / Long Form - Single Gold Pencil, Cannes Lions 2017 Film Craft Silver and Cannes Lions 2017 Film Silver.

What is the tagline of Google “Year in Search 2016”?

“Search on.”

Sources for the credits and awards

en.wikipedia.orgoneclub.orgoneclub.orgoneclub.orgaicpawards.comdandad.orgThe WorkThe WorkThe WorkThe Workwinners.webbyawards.comapi.recogmedia.net