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Samsung “The Spider and the Window” 2022

Samsung “The Spider and the Window” (2022) is a Samsung commercial directed by Dorian & Daniel for Leo Burnett, produced by Zauberberg Productions GmbH. It won 49 awards, including Cannes Lions 2022 Film Craft Gold, D&AD 2022 Animation: 3D Digital Yellow Pencil and Epica 2022 Grand Prix Film.

A lonely spider in a terrarium dreams of the outside world, represented by a Samsung Galaxy S22 Ultra billboard, eventually finding connection through a human's phone camera.

Video: Zauberberg Productions GmbH on Vimeo

Shot by shot

  1. A small, dark spider with fuzzy legs crawls across a miniature landscape of dirt and moss, with a bright window in the background.© Samsung0:12
  2. A window with white curtains reveals a large billboard outside, displaying a pink Samsung Galaxy S22 Ultra phone in an urban setting.© Samsung0:15
  3. A close-up shot of the back of a purple Samsung Galaxy S22 Ultra phone, highlighting its multiple camera lenses.© Samsung0:20
  4. A tarantula looks at its reflection in a window, which then changes to show a Samsung Galaxy S22 Ultra phone.© Samsung0:21
  5. A small, furry jumping spider with large eyes sits in its terrarium, looking around with curiosity.© Samsung0:29
  6. A macro shot of a spider's face, with its large, dark eyes and hairy body, as it hangs upside down against a blurred green background.© Samsung0:32
  7. A tarantula crawls on a desk covered in dirt and plants, with a city view and a Samsung billboard visible through a window.© Samsung0:35
  8. A small, furry jumping spider with large eyes emerges from a small, round, brown nest on a piece of wood, surrounded by green foliage.© Samsung0:42
  9. A tarantula sits in its terrarium, looking out a window at a large billboard for the Samsung Galaxy S22 Ultra.© Samsung0:48
  10. A macro shot of a spider's face, showing its large, reflective eyes and hairy body, as it looks forward.© Samsung0:52
  11. A macro shot of a fluffy brown spider's face, with its large, reflective eyes looking forward, in a natural setting.© Samsung1:06
  12. A person in a green hoodie holds a Samsung phone, filming a tarantula on a mossy log in a terrarium, with a window reflection visible.© Samsung1:07

Stills © Samsung. Made by Leo Burnett, Zauberberg Productions GmbH and Dorian & Daniel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A spider's longing for connection, enabled by a phone's camera.

Tagline: “Love knows no boundaries”

animal perspectivedreaming of a better worldforbidden lovehuman-animal connectionproduct as a window to the worldmacro photography

The cut

Length
78 s
Shots
29
Average shot
2.7 s

What creatives use Samsung “The Spider and the Window” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “The Spider and the Window”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small, dark spider with fuzzy legs crawls across a miniature landscape of dirt and moss, with a bright window in the background.© SamsungA window with white curtains reveals a large billboard outside, displaying a pink Samsung Galaxy S22 Ultra phone in an urban setting.© SamsungA close-up shot of the back of a purple Samsung Galaxy S22 Ultra phone, highlighting its multiple camera lenses.© SamsungA tarantula looks at its reflection in a window, which then changes to show a Samsung Galaxy S22 Ultra phone.© Samsung
    Frames from Samsung “The Spider and the Window”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “The Spider and the Window” in order, with its length, framing and what happens in it.

    A small, dark spider with fuzzy legs crawls across a miniature landscape of dirt and moss, with a bright window in the background.© SamsungA window with white curtains reveals a large billboard outside, displaying a pink Samsung Galaxy S22 Ultra phone in an urban setting.© SamsungA close-up shot of the back of a purple Samsung Galaxy S22 Ultra phone, highlighting its multiple camera lenses.© SamsungA tarantula looks at its reflection in a window, which then changes to show a Samsung Galaxy S22 Ultra phone.© SamsungA small, furry jumping spider with large eyes sits in its terrarium, looking around with curiosity.© SamsungA macro shot of a spider's face, with its large, dark eyes and hairy body, as it hangs upside down against a blurred green background.© Samsung
    Length: 78 s · Shots: 29 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a animal perspective

    Before you present an idea, you need to know who has done it, and how.

    Samsung “The Spider and the Window” is built on a animal perspective. Search the library by idea to see every spot that uses it.

    Royal Ontario Museum (ROM) “Immortal Nature's Symphony”© Royal Ontario Museum (ROM)Pedigree “Pick Me”© PedigreeWhiskas “Cats”© WhiskasSteadfast “Don't Look Up”© Steadfast
    Royal Ontario Museum (ROM) · Pedigree · Whiskas · Steadfast

More commercials by Dorian & Daniel

  • KFC "Obsession" (2026) commercial still© KFCKFC “Obsession” 2026Dir. Dorian & Daniel · HighdiveAICP Awards Winner 2026
  • Tropicana "Give Life Some Juice" (2026) commercial still© TropicanaTropicana “Give Life Some Juice” 2026Dir. Dorian & Daniel · FIG
  • Citroen "Hunt for Hibernation" (2026) commercial still© CitroenCitroen “Hunt for Hibernation” 2026Dir. Dorian & Daniel · BETC
  • Nissan AMIEO "LEAF" (2026) commercial still© Nissan AMIEONissan AMIEO “LEAF” 2026Dir. Dorian & Daniel · Nissan United
  • Lufthansa "Premium Lives in the Details" (2026) commercial still© LufthansaLufthansa “Premium Lives in the Details” 2026Dir. Dorian & Daniel · SERVICEPLAN GERMANY
  • HUK-Coburg "The Chronicles Of Herr Möller" (2026) commercial still© HUK-CoburgHUK-Coburg “The Chronicles Of Herr Möller” 2026Dir. Dorian & Daniel

More from Leo Burnett

Award-winning tech commercials

Questions

Who directed the Samsung “The Spider and the Window” commercial?

Dorian & Daniel directed it, produced by Zauberberg Productions GmbH, for the agency Leo Burnett.

Which agency made Samsung “The Spider and the Window”?

Leo Burnett created it for Samsung (2022).

What awards did Samsung “The Spider and the Window” win?

49 awards, including Cannes Lions 2022 Film Craft Gold, Cannes Lions 2022 Film Craft Gold (Animation), Cannes Lions 2022 Film Gold and Cannes Lions 2022 Film Gold (Consumer Goods).

What is the tagline of Samsung “The Spider and the Window”?

“Love knows no boundaries”

Sources for the credits and awards

The WorkThe WorkThe WorkThe Workdandad.orgbritisharrows.comoneclub.orgaicpawards.comThe WorkThe WorkThe Workoneclub.org