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The ads library for creatives

Award-winning commercials, shot by shot, with who made them: the director, agency and production company behind every spot, and the awards it won. Study the Grand Prix winners, check if an idea has been done, find who shoots the look you need, and pull the frame for your deck.

What creatives use it for

Eight jobs the library does, each with a real example.

  1. 01Reference frames for your treatment

    The treatment is due Friday, and every Pinterest reference has already been in ten other decks.

    Search inside every spot for the look you need, like "slow-motion food, macro, hard light", and download the exact frame, with who shot it.

    Uber Eats “Nails” 2023© Uber EatsLurpak “Cook's Range” 2014© LurpakElectrolux “Jungle” 1996© ElectroluxBonna “Bites” 1993© Bonna
    Search: slow-motion food, macro

  2. 02Shot list and storyboard examples from real commercials

    You need to show how a spot is built, shot by shot, not just one hero frame.

    Every spot is cut shot by shot. Open the full shot list of a Grand Prix winner and lift its structure into your storyboard.

    Shot 2© DoveShot 4© DoveShot 5© DoveShot 7© DoveShot 8© DoveShot 10© Dove
    Dove “Evolution” 2006, shot by shot

  3. 03Mood board examples that don't look like everyone else's

    Pinterest boards recycle the same images, so every bidder's board looks the same.

    Build the board from real commercial frames, by look: golden hour, low-key, top-down, product beauty.

    Bose “Feel Your Music More”© BoseBentley “Bentley”© BentleyWinamax “Race To The Moon”© WinamaxMoncler “Craig Green”© Moncler
    Look: golden hour

  4. 04Ad campaign examples for your brief or pitch deck

    The brief or the pitch needs proof of what the best work in the category looks like.

    The best spots in every category, ranked by the awards they won, with the agency and director behind each one.

    Honda “Sound of Honda / Ayrton Senna 1989” 2013© HondaVolvo “Twister” 1995© VolvoJeep “Snow Covered” 1994© JeepRenault “Argentina” 2025© Renault
    Award-winning car commercialsBrowse categories →

  5. 05Ad ideas, and checking it hasn't been done

    You have an idea, and you need to know whether it has been done before you present it.

    Search the stories, not just the brands: every spot is indexed by its idea and its beats.

    Honda “Cog” 2004© HondaDirecTV “Funeral” 2013© DirecTVFrisk “Glasses” 2002© FriskGeico “Grocery” 2017© Geico
    Every spot built on a chain reaction

  6. 06Competitor ads, side by side

    A category audit means hunting a brand's and its rivals' ads across YouTube, archives and trade press.

    Every brand's spots in one place, by year, with credits and awards, so the audit takes minutes.

    Coca-Cola “Parents” 2014© Coca-ColaCoca Cola “Commentary” 1998© Coca ColaPepsi “Summer of Love” 1994© PepsiPepsi “Switch” 1991© Pepsi
    Coca-Cola and Pepsi

  7. 07References for AI ads

    Prompting "directed by X" gives you a guess. Video models work better from real frames.

    Use real shots from real spots as start frames and style references, by search, MCP or API, and see the AI-made spots that already ran.

    Coca-Cola “Holidays Are Coming” 2024© Coca-ColaSvedka “AI Choreography” 2026© SvedkaHeinz “A.I. Ketchup” 2022© HeinzKitKat “Have a break” 2023© KitKat
    AI-made spots in the libraryFor AI makers →

  8. 08Commercial script examples

    You are writing a 30-second spot and want to read how the best ones were written.

    Read the timed script of every spot with dialogue, next to the shots it plays over.

    Anthropic “Can I Get a Six-pack Quickly” 2026© AnthropicDoorDash “DoorDash All the Ads” 2024© DoorDashTide “It's a Tide Ad” 2018© TideGEICO “Unskippable: Family” 2015© GEICO
    Award-winning comedy scripts

Browse by category

The best spots in each category, with who made them.

  • Honda “Sound of Honda / Ayrton Senna 1989”© HondaHonda “Grrr”© HondaVolvo “Twister”© VolvoJeep “Snow Covered”© JeepCar commercials2,718
  • Old Spice “The Man Your Man Could Smell Like”© Old SpiceDove “Evolution”© DoveCeraVe “Michael CeraVe”© CeraVeOld Spice “Smell Legendary”© Old SpicePerfume & beauty ads1,151
  • Guinness “noitulovE”© GuinnessBudweiser “Whassup: Girlfriend”© BudweiserMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationBudweiser “True”© BudweiserBeer ads980
  • DoorDash “DoorDash All the Ads”© DoorDashDoritos “Doritos”© DoritosCup Noodles “Synthetoceras”© Cup NoodlesKFC Thailand “Let There Be Cake”© KFC ThailandFood & fast-food commercials3,659
  • Wren “First Kiss”© WrenKenzo “Kenzo World: The New Fragrance”© KenzoRay-Ban “Sunglass Catch”© Ray-BanNike “I Feel Pretty”© NikeFashion & luxury films1,613
  • Anthropic “Can I Get a Six-pack Quickly”© AnthropicApple “Relax, It's iPhone – R.I.P. Leon”© AppleIntel + Toshiba “The Beauty Inside”© Intel + ToshibaPhilips Cinema TV “The Gift”© Philips Cinema TVTech ads3,128
  • GEICO “Unskippable: Family”© GEICOZillow “The Journey”© ZillowBangkok Insurance “Robbery”© Bangkok InsuranceBangkok Insurance “Twister”© Bangkok InsuranceInsurance & bank ads2,439
  • Nike “You Can't Stop Us”© NikeUnder Armour “Rule Yourself (Michael Phelps”© Under ArmourNike “Skateboarding: Running”© NikeNike “Bo Knows”© NikeSports ads1,548

Grand Prix winners

Cannes Lions Film first, then the top prize at every other show.

The best commercials of all time

Ranked by the awards they won, every decade since 1990.

Commercial directors

Every spot each director made, with the agency, the production company and the awards.

Steve Rogers: Hornbach “The Square Meter”© HornbachSteve Rogers84 spots · 54 awardedHornbach “The Square Meter”Andreas Nilsson: Rekorderlig “Silver Skaters”© RekorderligAndreas Nilsson110 spots · 47 awardedRekorderlig “Silver Skaters”Jeff Low: Anthropic “Can I Get a Six-pack Quickly”© AnthropicJeff Low107 spots · 39 awardedAnthropic “Can I Get a Six-pack Quickly”Tom Kuntz: Old Spice “The Man Your Man Could Smell Like”© Old SpiceTom Kuntz72 spots · 30 awardedOld Spice “The Man Your Man Could Smell Like”Frank Budgen: PlayStation 2 “Mountain”© PlayStation 2Frank Budgen27 spots · 24 awardedPlayStation 2 “Mountain”Martin de Thurah: Under Armour “Rule Yourself (Michael Phelps”© Under ArmourMartin de Thurah42 spots · 24 awardedUnder Armour “Rule Yourself (Michael Phelps”Steve Ayson: Old Spice “5 Year Plan”© Old SpiceSteve Ayson95 spots · 34 awardedOld Spice “5 Year Plan”Traktor: Tide “It's a Tide Ad”© TideTraktor98 spots · 26 awardedTide “It's a Tide Ad”Dougal Wilson: John Lewis “Monty's Christmas”© John LewisDougal Wilson31 spots · 24 awardedJohn Lewis “Monty's Christmas”David Shane: HBO GO “What's He In (Game of Thrones”© HBO GODavid Shane56 spots · 25 awardedHBO GO “What's He In (Game of Thrones”Joe Pytka: Nike International “Bo's Boring”© Nike InternationalJoe Pytka41 spots · 21 awardedNike International “Bo's Boring”Ivan Zacharias: Nike “I Feel Pretty”© NikeIvan Zacharias34 spots · 22 awardedNike “I Feel Pretty”Noam Murro: California Milk Board “Birthday”© California Milk BoardNoam Murro56 spots · 22 awardedCalifornia Milk Board “Birthday”Kim Gehrig: Apple “Find Your Friends”© AppleKim Gehrig34 spots · 23 awardedApple “Find Your Friends”Juan Cabral: Dairy Milk “Gorilla”© Dairy MilkJuan Cabral29 spots · 22 awardedDairy Milk “Gorilla”Jim Jenkins: Nextel “Dance Party”© NextelJim Jenkins48 spots · 19 awardedNextel “Dance Party”Nick Ball: GEICO “Fast Forward, Lake”© GEICONick Ball68 spots · 24 awardedGEICO “Fast Forward, Lake”Sam Brown: Accenture “Changing Tree”© AccentureSam Brown47 spots · 23 awardedAccenture “Changing Tree”

Production companies

Rosters and the spots they made.

MJZ: IKEA “Lamp”© IKEAMJZ507 spots · 182 awardedIKEA “Lamp”Biscuit Filmworks: Anthropic “Can I Get a Six-pack Quickly”© AnthropicBiscuit Filmworks497 spots · 152 awardedAnthropic “Can I Get a Six-pack Quickly”Smuggler: Nike “I Feel Pretty”© NikeSmuggler432 spots · 113 awardedNike “I Feel Pretty”Academy: The Army/Coi “Autobahn”© The Army/CoiAcademy216 spots · 85 awardedThe Army/Coi “Autobahn”Partizan: Fox Sports Net “China”© Fox Sports NetPartizan180 spots · 60 awardedFox Sports Net “China”Stink: Stella Artois “Pilot”© Stella ArtoisStink316 spots · 61 awardedStella Artois “Pilot”Hungry Man: outpost.com “Band”© outpost.comHungry Man296 spots · 58 awardedoutpost.com “Band”Somesuch: Apple “Find Your Friends”© AppleSomesuch164 spots · 56 awardedApple “Find Your Friends”

Agencies

Their best work, and who they hire to make it.

Wieden+Kennedy: Honda “Grrr”© HondaWieden+Kennedy654 spots · 251 awardedHonda “Grrr”BBDO: Hbo “Diner”© HboBBDO392 spots · 140 awardedHbo “Diner”Droga5: Under Armour “Rule Yourself (Michael Phelps”© Under ArmourDroga5262 spots · 109 awardedUnder Armour “Rule Yourself (Michael Phelps”Leo Burnett: Aqualtis Washing Machine “Underwater World”© Aqualtis Washing MachineLeo Burnett185 spots · 109 awardedAqualtis Washing Machine “Underwater World”adam&eve\TBWA: Harvey Nichols “Sorry, I Spent It on Myself”© Harvey Nicholsadam&eve\TBWA274 spots · 88 awardedHarvey Nichols “Sorry, I Spent It on Myself”BBH: Lynx “Getting Dressed”© LynxBBH311 spots · 78 awardedLynx “Getting Dressed”DDB: L'Equipe “Mother”© L'EquipeDDB183 spots · 83 awardedL'Equipe “Mother”Mother: Anthropic “Can I Get a Six-pack Quickly”© AnthropicMother209 spots · 69 awardedAnthropic “Can I Get a Six-pack Quickly”

Award shows

Every winner, by show and year.

Cannes Lions 1990–2026Clio Awards 1995–2026Epica 1990–2025British Arrows 1990–2026D&AD 1991–2026AICP Awards 1992–2026El Ojo de Iberoamérica 2012–2025London International Awards 1999–2026The One Show 1990–2026Creative Circle 1994–2026Effie Awards 1991–2026Ciclope 2014–2026ANDY Awards 1996–2026shots Awards 2014–2026Kinsale Sharks 2017–2024ADC Awards 2005–2026Spikes Asia 2009–2025Eurobest 2000–2025DGA Awards 1990–2024Webby Awards 2010–2026New York Festivals 2011–2026Emmy (Outstanding Commercial) 1997–2026AdFest 2012–2026Dubai Lynx 2009–2026Young Director Award 2009–2026IPA Effectiveness Awards 1996–2026

Questions

What is the best ads library for creatives?

FrameThrower is the ads library for creatives: award-winning commercials cut shot by shot, with the director, agency, production company and awards on every spot, and search inside every shot. It is also the largest library of creative references, across commercials, films and animation.

How do I find out who directed a commercial?

Every spot page names the director, the agency and the production company, with the awards the spot won. Each director, agency and production company has a page listing all of their spots.

Where can I see award-winning commercials for free?

Browse the Cannes Lions, D&AD, One Show, Clio, British Arrows and AICP winners here for free, with credits and stills, and the official video where the brand or agency has published one.

Can I download frames from commercials for a treatment or deck?

Yes. With a free account you can search inside every spot by shot and download stills and clips straight into a treatment, pitch deck or mood board.