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advertising agency · London

Mother

Mother is an independent global creative company that provides advertising services and has evolved into a diverse ecosystem of creative businesses. Founded in 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff and Robert Saville in London, United Kingdom. FrameThrower's visual library has 209 Mother commercials (1998–2026), cut shot by shot, 69 of them award-winning, for clients including IKEA, Uber Eats, Orange and Boots, directed by Andreas Nilsson, Jeff Low and Fredrik Bond among others.

Visit motherlondon.com
209
Commercials in our library
69
Award-winning
1998–2026
Active
1996
Founded
London
Based in
6
Offices

01 · Featured

Mother's most awarded commercial

Anthropic “Can I Get a Six-pack Quickly” (2026), still© AnthropicAnthropic “Can I Get a Six-pack Quickly” (2026), frame 2© AnthropicAnthropic “Can I Get a Six-pack Quickly” (2026), frame 3© AnthropicAnthropic “Can I Get a Six-pack Quickly” (2026), frame 4© AnthropicAnthropic “Can I Get a Six-pack Quickly” (2026), frame 5© AnthropicAnthropic “Can I Get a Six-pack Quickly” (2026), frame 6© Anthropic

Cannes Lions Grand Prix 2026

Anthropic “Can I Get a Six-pack Quickly” 2026

A young man asks a muscular man for advice on getting a six-pack quickly, only to be given a ridiculous product recommendation.

Directed by Jeff Low · Mother · Biscuit Filmworks

Also watch

Video: Uber Eats on YouTube

Uber Eats “Nails” 2023 →Cannes Lions Gold 2023

02 · Directors

Notable directors at Mother

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Mother's clients

Every brand in the library, by award-winning work.

  • IKEA2013–2023

    19 commercials · 11 award-winning

  • Uber Eats2019–2026

    16 commercials · 9 award-winning

  • Orange2005–2024

    5 commercials · 4 award-winning

  • Boots2005–2008

    5 commercials · 4 award-winning

  • MoneySupermarket2015–2018

    4 commercials · 4 award-winning

  • KFC2018–2026

    17 commercials · 3 award-winning

  • Uber2023–2026

    7 commercials · 3 award-winning

  • Samsung2021–2024

    7 commercials · 2 award-winning

  • Halfords2014

    3 commercials · 2 award-winning

  • Claude2026

    2 commercials · 2 award-winning

  • Make My Money Matter2023–2026

    2 commercials · 2 award-winning

  • Stella Artois2010–2025

    11 commercials · 1 award-winning

Also: Trainline, Money Supermarket, Figs, Thinkbox, Uber Reserve, Moneysupermarket.com, Dubai Tourism, Anthropic, Instagram, Miller Brewing Company, Spike Network, Match.com

04 · Works with

Who Mother works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Mother's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 23

    British Arrows

    .

  • 14

    Creative Circle

    .

  • 10

    Cannes Lions

    1 top prize

  • 7

    D&AD

    .

  • 4

    Ciclope

    .

  • 2

    The One Show

    .

  • 2

    ANDY Awards

    .

  • 2

    shots Awards

    .

Top award-winning spots

  • Cannes Lions Grand Prix 2026Anthropic “Can I Get a Six-pack Quickly”
  • D&AD Yellow Pencil 2026Claude “A Time and a Place”
  • Cannes Lions Gold 2023Uber Eats “Cowboy”
  • Cannes Lions Gold 2023Uber Eats “Nails”
  • Cannes Lions Gold 2023Uber Eats “Parrot”
  • D&AD Yellow Pencil 2006Orange “Blackout”
  • The One Show Gold 2025Uber/Uber Eats “When You’ve Done Enough - Evil’d Enough”
  • British Arrows Gold 2026Make My Money Matter “Beep”

Company honours

06 · Work

Commercials by Mother

Our visual library has 209 Mother commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2005
2010
2015
2020
2025

Latest

Anthropic “Can I Get a Six-pack Quickly” (2026)© AnthropicAnthropic “Can I Get a Six-pack Quickly” 2026Cannes Lions Grand Prix 2026
Claude “A Time and a Place” (2026)© ClaudeClaude “A Time and a Place” 2026D&AD Yellow Pencil 2026
Uber “Close” (2026)© UberUber “Close” 2026British Arrows Gold 2026
Claude AI “Keep Thinking” (2026)© Claude AIClaude AI “Keep Thinking” 2026Creative Circle Gold 2026

Most awarded

07 · For producers

What producers use Mother's page for

  1. 01Who Mother hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Mother's 209 commercials, spot by spot.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicClaude “A Time and a Place”© ClaudeUber Eats “Cowboy”© Uber EatsUber Eats “Nails”© Uber Eats
    Chris Boyle · Andreas Nilsson · Traktor

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Mother's work by year, brand and award in one place, and the companies with a similar body of work.

    Leo Burnett© Aqualtis Washing MachineBBDO© PETABBH© VodafoneOgilvy© Dove
    Similar: Leo Burnett, BBDO, BBH

08 · News

Mother in the news

The latest stories we could source.

09 · Questions

About Mother

What commercials has Mother made?+

209 in the library, 1998–2026, including Anthropic “Can I Get a Six-pack Quickly”, Claude “A Time and a Place”, Uber Eats “Cowboy” and Uber Eats “Nails”.

Which directors does Mother work with?+

Chris Boyle (9), Andreas Nilsson (8), Traktor (5), Jeff Low (4), Sam Pilling (4) and Eros V (4).

What awards has Mother's work won?+

69 award-winning spots, including Cannes Lions Grand Prix 2026 for Anthropic “Can I Get a Six-pack Quickly”, D&AD Yellow Pencil 2026 for Claude “A Time and a Place” and Cannes Lions Gold 2023 for Uber Eats “Cowboy”.

Who owns Mother?+

Mother is independent.

Who runs Mother?+

Robert Saville (Founding Partner, 2025), Michael Wall (Global CEO, 2025) and Felix Richter (Global Chief Creative Officer, 2025).

Where is Mother based?+

London, United Kingdom, with offices in London, New York, Los Angeles, Shanghai, Singapore, Berlin.

Who are Mother's clients?+

In the library: IKEA (19 commercials, 2013–2023), Uber Eats (16 commercials, 2019–2026), Orange (5 commercials, 2005–2024), Boots (5 commercials, 2005–2008), MoneySupermarket (4 commercials, 2015–2018) and KFC (17 commercials, 2018–2026).

10 · Discover

Other agencies with similar work

Not connected to Mother: matched by the ideas, tone and categories of their commercials.