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Uber “Gina” 2024

Uber “Gina” (2024) is an Uber commercial directed by James Rouse for Mother, produced by Biscuit Filmworks. It won 2 awards, including British Arrows 2024 Silver — Transport & Tourism and Ciclope 2024 Silver Production Direction (60 Sec And Under).

A woman named Gina tries to board a train with an Uber ticket, causing confusion for the conductor, before realizing her mistake and successfully boarding the correct train.

Video: Mother on Vimeo

Shot by shot

  1. A woman in a yellow jacket and floral skirt stands on a train platform, looking into an open train door.© Uber0:02
  2. A woman with brown hair and a quilted jacket smiles and talks to someone off-screen, with a blurry street scene in the background.© Uber0:04
  3. A Black man in his 40s, wearing a white shirt, red tie, and maroon jacket, looks around with a concerned expression inside a vehicle.© Uber0:05
  4. A woman in a quilted jacket and plaid shirt smiles, holding up her phone with the Uber app open, pointing to it, at a train station.© Uber0:07
  5. A male train conductor in a maroon jacket and red tie looks surprised and then smiles at someone off-camera inside a train.© Uber0:09
  6. A woman in a quilted jacket holds up her phone with the Uber app open, showing a QR code and "LON -> MAN" on screen, as she talks to someone off-screen.© Uber0:11
  7. A Black male train conductor in a maroon uniform looks around nervously, framed by the train doors.© Uber0:13
  8. A woman in a quilted jacket and patterned skirt smiles and holds up her phone with the Uber app open, then rushes to catch a train at a station.© Uber0:17
  9. Two women, one in a quilted jacket and the other in a blazer, stand next to a vehicle, talking and smiling.© Uber0:20
  10. Two women, one in a brown jacket and the other in a grey sweater and black blazer, exit a train onto a platform at a train station.© Uber0:21
  11. A low-angle shot of a train station platform with two trains on either side, and people walking towards the camera.© Uber0:25

Stills © Uber. Made by Mother, Biscuit Filmworks and James Rouse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Misunderstanding a train ticket for an Uber ticket.

Tagline: “Trains — now on Uber”

mistaken identityfish out of waterpublic embarrassmentlast-minute rushhelpful stranger

The cut

Length
30 s
Shots
12
Average shot
2.5 s

What creatives use Uber “Gina” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber “Gina”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a yellow jacket and floral skirt stands on a train platform, looking into an open train door.© UberA woman with brown hair and a quilted jacket smiles and talks to someone off-screen, with a blurry street scene in the background.© UberA Black man in his 40s, wearing a white shirt, red tie, and maroon jacket, looks around with a concerned expression inside a vehicle.© UberA woman in a quilted jacket and plaid shirt smiles, holding up her phone with the Uber app open, pointing to it, at a train station.© Uber
    Frames from Uber “Gina”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber “Gina” in order, with its length, framing and what happens in it.

    A woman in a yellow jacket and floral skirt stands on a train platform, looking into an open train door.© UberA woman with brown hair and a quilted jacket smiles and talks to someone off-screen, with a blurry street scene in the background.© UberA Black man in his 40s, wearing a white shirt, red tie, and maroon jacket, looks around with a concerned expression inside a vehicle.© UberA woman in a quilted jacket and plaid shirt smiles, holding up her phone with the Uber app open, pointing to it, at a train station.© UberA male train conductor in a maroon jacket and red tie looks surprised and then smiles at someone off-camera inside a train.© UberA woman in a quilted jacket holds up her phone with the Uber app open, showing a QR code and "LON -> MAN" on screen, as she talks to someone off-screen.© Uber
    Length: 30 s · Shots: 12 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a mistaken identity

    Before you present an idea, you need to know who has done it, and how.

    Uber “Gina” is built on a mistaken identity. Search the library by idea to see every spot that uses it.

    State Farm “Batman vs. Bateman”© State FarmTinder “Brand”© TinderMars “Fantasy Night”© MarsSpecsavers “Should've gone to Specsavers”© Specsavers
    State Farm · Tinder · Mars · Specsavers

More commercials by James Rouse

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Questions

Who directed the Uber “Gina” commercial?

James Rouse directed it, produced by Biscuit Filmworks, for the agency Mother.

Which agency made Uber “Gina”?

Mother created it for Uber (2024).

What awards did Uber “Gina” win?

2 awards, including British Arrows 2024 Silver — Transport & Tourism and Ciclope 2024 Silver Production Direction (60 Sec And Under).

What is the tagline of Uber “Gina”?

“Trains — now on Uber”

Sources for the credits and awards

britisharrows.comawards.ciclopefestival.com