commercial director
James Rouse
James Rouse is a commercial director. FrameThrower's visual library has 49 of their commercials (2012–2026), cut shot by shot, 21 of them award-winning. The work includes spots for Uber, Three, McDonald’s and Argos, produced most often by Biscuit Filmworks and Outsider, for agencies including adam&eve\TBWA, Leo Burnett and BBH.
- 49
- Commercials in our library
- 21
- Award-winning
- 2012–2026
- Active
01 · Featured
James Rouse's most awarded commercial
Cannes Lions Grand Prix 2014
Harvey Nichols “Sorry, I Spent It on Myself” 2014
People give cheap, mundane gifts to their loved ones for Christmas, having spent their money on luxury items for themselves from Harvey Nichols.
Directed by James Rouse · adam&eve\TBWA · Outsider
02 · Brands
Brands James Rouse has made commercials for
Every brand in the library, by award-winning work.
- Uber2024
3 commercials · 2 award-winning
- Cadbury2018
2 commercials · 2 award-winning
- Harvey Nichols2012–2014
2 commercials · 2 award-winning
- Waitrose & Partners2019
2 commercials · 2 award-winning
- Three2024–2025
3 commercials · 1 award-winning
- Argos2020–2023
2 commercials · 1 award-winning
- Pedigree2021–2023
2 commercials · 1 award-winning
- The Guardian2016–2025
2 commercials · 1 award-winning
- Volkswagen2015–2025
2 commercials · 1 award-winning
- Ikea2017
1 commercials · 1 award-winning
- Maille Mustard2015
1 commercials · 1 award-winning
- Marmite2013
1 commercials · 1 award-winning
Also: Bbc, Flora, Guardian, Uber Eats, Bluemotion, McDonald’s, Guinness, Boots, Charter Communications, Allstate, Red Cross, Vodafone
03 · Works with
Who James Rouse works with
From the credits: the companies behind the spots, by number of spots.
Production companies James Rouse works with
Agencies James Rouse works with
04 · Awards
James Rouse's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
8
British Arrows
.
4
Epica
.
2
Cannes Lions
1 top prize
2
Kinsale Sharks
.
2
D&AD
.
1
Creative Circle
.
1
London International Awards
.
1
The One Show
.
Top award-winning spots
- Cannes Lions Grand Prix 2014Harvey Nichols “Sorry, I Spent It on Myself”
- Cannes Lions Gold 2024Uber “Uber 'Trains, Now on Uber' - Mark”
- British Arrows Gold 2016Guardian “Fun Run”
- The One Show Silver 2016The Guardian “Fun Run”
- British Arrows Silver 2024Flora “Skip the Cow”
- British Arrows Silver 2024Uber “Gina”
- British Arrows Silver 2012Harvey Nichols “What Walk of Shame”
- Creative Circle Gold 2022Bbc “BBC Christmas 2021”
05 · Work
Commercials by James Rouse
Our visual library has 49 James Rouse commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© TelekomTelekom “Peter the Cat” 2026
© ThreeThree “Life Needs a Big Network: Midnight Mums' Club” 2025British Arrows Bronze 2025
© The GuardianThe Guardian “Fun Run” 2025
© Alzheimer's SocietyAlzheimer's Society “The Ultimate Vow” 2025
© WhatsappWhatsapp “Group Chat” 2025Most awarded
© Harvey NicholsHarvey Nichols “Sorry, I Spent It on Myself” 2014Dir. James Rouse · adam&eve\TBWACannes Lions Grand Prix 2014
© UberUber “Uber 'Trains, Now on Uber' - Mark” 2024Dir. James RouseCannes Lions Gold 2024
© GuardianGuardian “Fun Run” 2016Dir. James Rouse · BBHBritish Arrows Gold 2016
© The GuardianThe Guardian “Fun Run” 2016Dir. James Rouse · BBHThe One Show Silver 2016
© FloraFlora “Skip the Cow” 2024Dir. James Rouse · PabloBritish Arrows Silver 2024
© UberUber “Gina” 2024Dir. James Rouse · MotherBritish Arrows Silver 2024
© Harvey NicholsHarvey Nichols “What Walk of Shame” 2012Dir. James Rouse · adam&eve\TBWABritish Arrows Silver 2012
© BbcBbc “BBC Christmas 2021” 2022Dir. James RouseCreative Circle Gold 2022
© CadburyCadbury “Beach Huts” 2018Dir. James Rouse · VCCPKinsale Sharks Gold 2018
© CadburyCadbury “Coast” 2018Dir. James Rouse · VCCPKinsale Sharks Gold 2018
© Uber EatsUber Eats “Trains, Now on Uber” 2024Dir. James Rouse · MotherD&AD Wood Pencil 2024
© IkeaIkea “Make Room for Friends” 2017Dir. James Rouse · BuzzmanEpica Silver 2017
© Maille MustardMaille Mustard “Memorable Guest” 2015Dir. James Rouse · adam&eve\TBWAEpica Silver 2015
© BluemotionBluemotion “Baby” 2014Dir. James Rouse · DeutschD&AD Wood Pencil 2014
© ThreeThree “Life Needs a Big Network: Midnight Mums' Club” 2025Dir. James Rouse · Wonderhood StudiosBritish Arrows Bronze 2025
© Waitrose & PartnersWaitrose & Partners “Fast Forward” 2019Dir. James Rouse · adam&eve\TBWABritish Arrows Bronze 2019
© Waitrose & PartnersWaitrose & Partners “Carol Concert” 2019Dir. James Rouse · adam&eve\TBWABritish Arrows Bronze 2019
© VolkswagenVolkswagen “Laser Eye” 2015Dir. James Rouse · adam&eve\TBWABritish Arrows Bronze 2015
© PedigreePedigree “Vampire” 2021Dir. James RouseLondon International Awards Bronze 2021
© ArgosArgos “Argos Christmas: An evening with Abracadaisy and the Incredible Lucy” 2020Dir. James Rouse · The & PartnershipEpica Bronze 2020
© MarmiteMarmite “Neglect” 2013Dir. James Rouse · adam&eve\TBWAEpica Bronze 2013
© TelekomTelekom “Peter the Cat” 2026Dir. James Rouse · adam&eve\TBWA
© The GuardianThe Guardian “Fun Run” 2025Dir. James Rouse · BBH
© Alzheimer's SocietyAlzheimer's Society “The Ultimate Vow” 2025Dir. James Rouse · New Commercial Arts
06 · For producers
What producers use James Rouse's page for
01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from James Rouse's work and find directors with a similar style, each with every spot, agency, production company and award.
© E-Trade
© Anthropic
© Nextel
© HBO GOSimilar to James Rouse: Bryan Buckley, Jeff Low, Jim Jenkins02James Rouse's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 49 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Harvey Nichols
© Uber
© Guardian
© The Guardian49 commercials, 21 award-winning
07 · Questions
About James Rouse
What commercials has James Rouse directed?+
49 in the library, 2012–2026, including Harvey Nichols “Sorry, I Spent It on Myself”, Uber “Uber 'Trains, Now on Uber' - Mark”, Guardian “Fun Run” and The Guardian “Fun Run”.
Which production company does James Rouse work with?+
Most often Biscuit Filmworks (18 spots), also Outsider, Outsider Editorial and The Corner Shop.
Which agencies has James Rouse worked with?+
adam&eve\TBWA (9), Leo Burnett (3), BBH (3), Wonderhood Studios (3) and Mother (3).
What awards has James Rouse's work won?+
21 award-winning spots, including Cannes Lions Grand Prix 2014 for Harvey Nichols “Sorry, I Spent It on Myself”, Cannes Lions Gold 2024 for Uber “Uber 'Trains, Now on Uber' - Mark” and British Arrows Gold 2016 for Guardian “Fun Run”.
Which directors have a similar style to James Rouse?+
Bryan Buckley, Jeff Low, Jim Jenkins, David Shane and Greg Gray, by the ideas, tone and categories of their work.
08 · Discover
Other directors with a similar style
Not connected to James Rouse: matched by the ideas, tone and categories of their commercials.



