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commercial director

Steve Ayson

Steve Ayson is a commercial director. FrameThrower's visual library has 95 of their commercials (2012–2026), cut shot by shot, 34 of them award-winning. The work includes spots for Tubi, Domino's, Life360 and Optus, produced most often by MJZ and 3&7, for agencies including Clemenger BBDO, Alto and No Fixed Address.

95
Commercials in our library
34
Award-winning
2012–2026
Active

01 · Featured

Steve Ayson's most awarded commercial

Life360 “I Think of You Dying” (2026), still© Life360Life360 “I Think of You Dying” (2026), frame 2© Life360Life360 “I Think of You Dying” (2026), frame 3© Life360Life360 “I Think of You Dying” (2026), frame 4© Life360Life360 “I Think of You Dying” (2026), frame 5© Life360Life360 “I Think of You Dying” (2026), frame 6© Life360

D&AD Yellow Pencil 2026

Life360 “I Think of You Dying” 2026

A mother's overprotective love for her daughter manifests in a series of increasingly absurd and violent animated scenarios, highlighting her constant fear for her daughter's safety.

Directed by Steve Ayson · Alto · MJZ

Also watch

Video: Jack Hutchings on Vimeo

Carlton Draught “Beer Chase” 2012 →AdFest Gold 2013

02 · Brands

Brands Steve Ayson has made commercials for

Every brand in the library, by award-winning work.

  • Bankwest2025–2026

    6 commercials · 6 award-winning

  • Life3602025–2026

    7 commercials · 5 award-winning

  • Old Spice2014–2017

    5 commercials · 5 award-winning

  • Mattress Firm2022–2023

    3 commercials · 3 award-winning

  • Nike2017–2020

    4 commercials · 2 award-winning

  • Domino's2023–2024

    7 commercials · 1 award-winning

  • Speight's2018–2023

    2 commercials · 1 award-winning

  • Nimble2014

    1 commercials · 1 award-winning

  • BC Securities Commission2025

    1 commercials · 1 award-winning

  • Pringles2025

    1 commercials · 1 award-winning

  • Volkswagen Group Import Company2013

    1 commercials · 1 award-winning

  • Lotto Nz2015

    1 commercials · 1 award-winning

Also: Tile, Carlton Draught, Mars Wrigley Confectionery, Spotify, Waka Kotahi NZ Transport Agency, Sky, Tubi, Optus, Visit Victoria, CCI, Uber Eats, DoorDash Canada

03 · Works with

Who Steve Ayson works with

From the credits: the companies behind the spots, by number of spots.

Production companies Steve Ayson works with

04 · Awards

Steve Ayson's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 7

    London International Awards

    .

  • 4

    Cannes Lions

    .

  • 4

    Clio Awards

    .

  • 3

    Spikes Asia

    .

  • 3

    D&AD

    .

  • 3

    AICP Awards

    .

  • 2

    Effie Awards

    .

  • 2

    The One Show

    .

Top award-winning spots

  • D&AD Yellow Pencil 2026Life360 “I Think of You Dying”
  • Cannes Lions Gold 2017Old Spice “5 Year Plan”
  • Cannes Lions Gold 2014Old Spice “Tree”
  • The One Show Gold 2022Waka Kotahi NZ Transport Agency “Toll Booth”
  • AICP Awards Winner 2025Life360 “Coat”
  • AICP Awards Winner 2025Life360 “Coffin”
  • AICP Awards Winner 2025Life360 “Curfew”
  • Cannes Lions Silver 2017Old Spice “Innocent”

05 · Work

Commercials by Steve Ayson

Our visual library has 95 Steve Ayson commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2015
2020
2025

Most awarded

06 · For producers

What producers use Steve Ayson's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Steve Ayson's work and find directors with a similar style, each with every spot, agency, production company and award.

    Jeff Low© AnthropicBryan Buckley© E-TradeJim Jenkins© NextelTraktor© Tide
    Similar to Steve Ayson: Jeff Low, Bryan Buckley, Jim Jenkins

  2. 02Steve Ayson's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 95 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Life360 “I Think of You Dying”© Life360Old Spice “5 Year Plan”© Old SpiceOld Spice “Tree”© Old SpiceWaka Kotahi NZ Transport Agency “Toll Booth”© Waka Kotahi NZ Transport Agency
    95 commercials, 34 award-winning

07 · Questions

About Steve Ayson

What commercials has Steve Ayson directed?+

95 in the library, 2012–2026, including Life360 “I Think of You Dying”, Old Spice “5 Year Plan”, Old Spice “Tree” and Waka Kotahi NZ Transport Agency “Toll Booth”.

Which production company does Steve Ayson work with?+

Most often MJZ (47 spots), also 3&7, The Sweet Shop and The Sweetshop UK.

Which agencies has Steve Ayson worked with?+

Clemenger BBDO (12), Alto (10), No Fixed Address (8), Wieden+Kennedy (7) and VCCP (7).

What awards has Steve Ayson's work won?+

34 award-winning spots, including D&AD Yellow Pencil 2026 for Life360 “I Think of You Dying”, Cannes Lions Gold 2017 for Old Spice “5 Year Plan” and Cannes Lions Gold 2014 for Old Spice “Tree”.

Which directors have a similar style to Steve Ayson?+

Jeff Low, Bryan Buckley, Jim Jenkins, Traktor and Tom Kuntz, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Steve Ayson: matched by the ideas, tone and categories of their commercials.