commercial production company
The Sweetshop UK
The Sweetshop UK is a commercial production company. FrameThrower's visual library has 31 of its commercials (2020–2026), cut shot by shot. The work includes spots for NZ Lotto, Greens Baking, Aldi and Vodafone, directed by Steve Ayson, Nicolas Jack Davies and Joel Harmsworth among others, for agencies including Clemenger BBDO, DDB Aotearoa and Don't Panic.
- 31
- Commercials in our library
- 2020–2026
- Active
01 · Featured
The Sweetshop UK's most awarded commercial
© Parkinson's UK
© Parkinson's UK
© Parkinson's UK
© Parkinson's UK
© Parkinson's UK
© Parkinson's UKParkinson's UK “Socks” 2026
A man with Parkinson's struggles with everyday tasks, but his family's love and support, along with the promise of new treatments, help him regain a sense of normalcy.
Directed by Nicolas Jack Davies · Don't Panic · The Sweetshop UK
02 · Directors
Notable directors at The Sweetshop UK
Who made the work, and how much of it won awards. From the credits on every spot.
© AldiSteve Ayson5 spots · Aldi “Trolley”
© VodafoneNicolas Jack Davies4 spots · Vodafone “Call - Calm and Collected”
© Pure BlondeJoel Harmsworth4 spots · Pure Blonde “The Final Stretch”
© British PaintsDamien Shatford3 spots · British Paints “Fight the FOMU”
© Spark ProductionsZoe McIntosh2 spots · Spark Productions “Big Tony”
© HSBCLouis Sutherland2 spots · HSBC “HSBC - The Den”
© Greens BakingNick Kelly2 spots · Greens Baking “Greens Baking - Keith Kennedy”
© Mitre 10Mark Albiston1 spots · Mitre 10 “Kong's Out Again”
© World RugbyMax Barden1 spots · World Rugby “Destinations SVNS”
© ESPNKate Halpin1 spots · ESPN “Anyone Can Bracket”
© StarbucksNick Davies1 spots · Starbucks “UK - Every Table Has a Story”
© HoldenNoah Marshall1 spots · Holden “This is How We SUV”
03 · Clients
The Sweetshop UK's clients
Every brand in the library, by award-winning work.
- NZ Lotto2023
2 commercials
- Greens Baking2023
2 commercials
- Aldi2023
1 commercials
- Vodafone2023
1 commercials
- Centre Point2023
1 commercials
- British Paints2023
1 commercials
- Uber Eats2023
1 commercials
- NZTA2023
1 commercials
- Speights2023
1 commercials
- Parkinson's UK2026
1 commercials
- Parkinsons2026
1 commercials
- NAB2023
1 commercials
Also: Mitre 10, Spark Productions, World Rugby, ESPN, Starbucks, Holden, Hong Kong Disneyland, HSBC, Kellogg’s, Pure Blonde, Doordash, Persil
04 · Works with
Who The Sweetshop UK works with
From the credits: the companies behind the spots, by number of spots.
Agencies The Sweetshop UK works for
05 · Work
Commercials by The Sweetshop UK
Our visual library has 31 The Sweetshop UK commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Parkinson's UKParkinson's UK “Socks” 2026
© ParkinsonsParkinsons “Uk - Socks” 2026
© ESPNESPN “Anyone Can Bracket” 2024
© DoordashDoordash “Smash It” 2024
© Jo MaloneJo Malone “London at Play” 2024Most awarded
© Parkinson's UKParkinson's UK “Socks” 2026Dir. Nicolas Jack Davies · Don't Panic
© ParkinsonsParkinsons “Uk - Socks” 2026Dir. Nicolas Jack Davies · Don't Panic
© ESPNESPN “Anyone Can Bracket” 2024Dir. Kate Halpin · BSSP
© DoordashDoordash “Smash It” 2024Dir. Trevor Clarence · Droga5 Anz, Part of Accenture Song
© Jo MaloneJo Malone “London at Play” 2024Dir. Edward Berger
© AldiAldi “Trolley” 2023Dir. Steve Ayson · BMF
© VodafoneVodafone “Call - Calm and Collected” 2023Dir. Nicolas Jack Davies · Ogilvy & Mather
© Centre PointCentre Point “Centrepoint - Violent Night” 2023Dir. Nicolas Jack Davies · Wonderhood Studios
© British PaintsBritish Paints “Fight the FOMU” 2023Dir. Damien Shatford · DDB
© Uber EatsUber Eats “Jono & Ben” 2023Dir. Damien Shatford · Special
© NZTANZTA “Inner Battle” 2023Dir. Steve Ayson · Clemenger BBDO
© SpeightsSpeights “We Will” 2023Dir. Damien Shatford · DDB Aotearoa
© NZ LottoNZ Lotto “Imagine” 2023Dir. Steve Ayson · DDB Worldwide
© NABNAB “Journey” 2023Dir. Steve Ayson · Clemenger BBDO
© NZ LottoNZ Lotto “Mum's Wish” 2023Dir. Steve Ayson · DDB Aotearoa
© Mitre 10Mitre 10 “Kong's Out Again” 2023Dir. Mark Albiston · FCB
© Spark ProductionsSpark Productions “Big Tony” 2023Dir. Zoe McIntosh · Colenso BBDO
© World RugbyWorld Rugby “Destinations SVNS” 2023Dir. Max Barden · DesignStudio
© HoldenHolden “This is How We SUV” 2023Dir. Noah Marshall · AJF Partnership
© Hong Kong DisneylandHong Kong Disneyland “Frozen Land” 2023Dir. Joshua Walker · Yellow Shoes
© HSBCHSBC “HSBC - The Den” 2023Dir. Louis Sutherland · JWT UK
© Kellogg’sKellogg’s “Kellog's - Australia Special K” 2023Dir. Zoe McIntosh · Leo
© Pure BlondePure Blonde “The Final Stretch” 2023Dir. Joel Harmsworth · Clemenger BBDO
© Royal Australian NavyRoyal Australian Navy “Australian Navy - Lead The Way” 2023Dir. Joel Harmsworth · George Patterson Y&R
06 · For producers
What producers use The Sweetshop UK's page for
01Who directs for The Sweetshop UK
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind The Sweetshop UK's 31 commercials, with the agencies and awards.
© Parkinson's UK
© Parkinsons
© ESPN
© DoordashSteve Ayson · Nicolas Jack Davies · Joel Harmsworth02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
The Sweetshop UK's work by year, brand and award in one place, and the companies with a similar body of work.
© New Zealand Government
© The Army/Coi
© Old Spice
© VanishSimilar: Finch, Academy, MJZ
07 · Questions
About The Sweetshop UK
What commercials has The Sweetshop UK made?+
31 in the library, 2020–2026, including Parkinson's UK “Socks”, Parkinsons “Uk - Socks”, ESPN “Anyone Can Bracket” and Doordash “Smash It”.
Which agencies has The Sweetshop UK worked with?+
Clemenger BBDO (3), DDB Aotearoa (2), Don't Panic (2), AJF Partnership (2) and Saatchi & Saatchi - USA (2).
Which directors are behind The Sweetshop UK's commercials?+
Steve Ayson (5), Nicolas Jack Davies (4), Joel Harmsworth (4), Damien Shatford (3), Zoe McIntosh (2) and Louis Sutherland (2).
Who are The Sweetshop UK's clients?+
In the library: NZ Lotto (2 commercials, 2023–2023), Greens Baking (2 commercials, 2023–2023), Aldi (1 commercials, 2023–2023), Vodafone (1 commercials, 2023–2023), Centre Point (1 commercials, 2023–2023) and British Paints (1 commercials, 2023–2023).
08 · Discover
Other production companies with similar work
Not connected to The Sweetshop UK: matched by the ideas, tone and categories of their commercials.


