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advertising agency · London

Don't Panic

Don't Panic is a advertising agency. Founded in 2003 by Joe Wade in London, United Kingdom. It is independent. FrameThrower's visual library has 27 Don't Panic commercials (2014–2026), cut shot by shot, 9 of them award-winning, for clients including Shelter, Save The Children, Medical Aid For Palestinians and Greenpeace, directed by Martin Stirling, Tom Green and Dom & Nic among others.

Visit dontpaniclondon.com
27
Commercials in our library
9
Award-winning
2014–2026
Active
2003
Founded
London
Based in

01 · Featured

Don't Panic's most awarded commercial

Video: UNHCR, the UN Refugee Agency on YouTube

D&AD Yellow Pencil 2022

UNHCR “The Journey” 2022

This ad follows the arduous journey of refugees, from fleeing conflict to finding hope and strength through sports, culminating in their participation in the Refugee Olympic and Paralympic Teams.

Directed by Pantera · Don't Panic · Anonymous Content

See the spot →

02 · Directors

Notable directors at Don't Panic

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Don't Panic's clients

Every brand in the library, by award-winning work.

  • Shelter2022–2025

    2 commercials · 2 award-winning

  • Save The Children2014–2023

    5 commercials · 1 award-winning

  • Medical Aid For Palestinians2026

    2 commercials · 1 award-winning

  • Greenpeace2015

    1 commercials · 1 award-winning

  • UNHCR2022

    1 commercials · 1 award-winning

  • National Trust2026

    1 commercials · 1 award-winning

  • Disasters Emergency Committee2025

    1 commercials · 1 award-winning

  • Leonard Cheshire2020

    1 commercials · 1 award-winning

  • Samaritans2025–2026

    2 commercials

  • Crisis2021–2022

    2 commercials

  • Barnardo's2024

    1 commercials

  • Parkinson's UK2026

    1 commercials

Also: Parkinsons, Disaster Emergency Committee, WaterAid, National Autistic Society, UNICEF, Water Aid, The Humane League

04 · Works with

Who Don't Panic works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Don't Panic's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 3

    Creative Circle

    .

  • 3

    British Arrows

    .

  • 2

    Cannes Lions

    .

  • 1

    D&AD

    .

Top award-winning spots

Company honours

06 · Work

Commercials by Don't Panic

Our visual library has 27 Don't Panic commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

Medical Aid For Palestinians “I Know” (2026)© Medical Aid For PalestiniansMedical Aid For Palestinians “I Know” 2026British Arrows Bronze 2026
Samaritans “Legacy - The Right Words” (2026)© SamaritansSamaritans “Legacy - The Right Words” 2026
Parkinson's UK “Socks” (2026)© Parkinson's UKParkinson's UK “Socks” 2026
Parkinsons “Uk - Socks” (2026)© ParkinsonsParkinsons “Uk - Socks” 2026

Most awarded

07 · For producers

What producers use Don't Panic's page for

  1. 01Who Don't Panic hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Don't Panic's 27 commercials, spot by spot.

    UNHCR “The Journey”© UNHCRSave the Children “The Most Shocking Second A Day”© Save the ChildrenGreenpeace “Lego: Everything Is Not Awesome”© GreenpeaceDisasters Emergency Committee “The Locker”© Disasters Emergency Committee
    Martin Stirling · Tom Green · Marcus Soderlund
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Don't Panic's work by year, brand and award in one place, and the companies with a similar body of work.

    Grey México© Save The ChildrenM&C Saatchi© Transport for LondonOgilvy© DoveLG2© Penningtons
    Similar: Grey México, M&C Saatchi, Ogilvy

08 · News

Don't Panic in the news

The latest stories we could source.

09 · Questions

About Don't Panic

What commercials has Don't Panic made?+

27 in the library, 2014–2026, including UNHCR “The Journey”, Save the Children “The Most Shocking Second A Day”, Greenpeace “Lego: Everything Is Not Awesome” and Disasters Emergency Committee “The Locker”.

Which directors does Don't Panic work with?+

Martin Stirling (2), Tom Green (2), Marcus Soderlund (2), Dom & Nic (2), Charlie Watts (2) and Nicolas Jack Davies (2).

What awards has Don't Panic's work won?+

9 award-winning spots, including D&AD Yellow Pencil 2022 for UNHCR “The Journey”, Cannes Lions Silver 2017 for Save the Children “The Most Shocking Second A Day” and Cannes Lions Silver 2015 for Greenpeace “Lego: Everything Is Not Awesome”.

Who owns Don't Panic?+

Don't Panic is independent.

Who runs Don't Panic?+

Michelle Dennis (Head of Strategy, 2026).

Where is Don't Panic based?+

London, United Kingdom.

Who are Don't Panic's clients?+

In the library: Shelter (2 commercials, 2022–2025), Save The Children (5 commercials, 2014–2023), Medical Aid For Palestinians (2 commercials, 2026–2026), Greenpeace (1 commercials, 2015–2015), UNHCR (1 commercials, 2022–2022) and National Trust (1 commercials, 2026–2026).

10 · Discover

Other agencies with similar work

Not connected to Don't Panic: matched by the ideas, tone and categories of their commercials.