advertising agency · London
Don't Panic
Don't Panic is a advertising agency. Founded in 2003 by Joe Wade in London, United Kingdom. It is independent. FrameThrower's visual library has 27 Don't Panic commercials (2014–2026), cut shot by shot, 9 of them award-winning, for clients including Shelter, Save The Children, Medical Aid For Palestinians and Greenpeace, directed by Martin Stirling, Tom Green and Dom & Nic among others.
- 27
- Commercials in our library
- 9
- Award-winning
- 2014–2026
- Active
- 2003
- Founded
- London
- Based in
01 · Featured
Don't Panic's most awarded commercial
D&AD Yellow Pencil 2022
UNHCR “The Journey” 2022
This ad follows the arduous journey of refugees, from fleeing conflict to finding hope and strength through sports, culminating in their participation in the Refugee Olympic and Paralympic Teams.
Directed by Pantera · Don't Panic · Anonymous Content
02 · Directors
Notable directors at Don't Panic
Who made the work, and how much of it won awards. From the credits on every spot.
© Greenpeace1 award-winningMartin Stirling2 spots · Greenpeace “Lego: Everything Is Not Awesome”
© Save the Children1 award-winningTom Green2 spots · Save the Children “The Most Shocking Second A Day”
© Shelter1 award-winningDom & Nic2 spots · Shelter “World Of Our Own”
© Shelter1 award-winningJamie Rafn1 spots · Shelter “The Drive”
© UNHCR1 award-winningPantera1 spots · UNHCR “The Journey”
© Medical Aid For Palestinians1 award-winningBilly Boyd Cape1 spots · Medical Aid For Palestinians “I Know”
© National Trust1 award-winningSimon Ratigan1 spots · National Trust “An Ode To Leaving”
© Disasters Emergency Committee1 award-winningEugen Merher1 spots · Disasters Emergency Committee “The Locker”
© Leonard Cheshire1 award-winningMatilda Finn1 spots · Leonard Cheshire “Journey to Independence”
© Save The ChildrenMarcus Soderlund2 spots · Save The Children “Our Proudest Moments are Theirs”
© CrisisCharlie Watts2 spots · Crisis “Crisis”
© Parkinson's UKNicolas Jack Davies2 spots · Parkinson's UK “Socks”
03 · Clients
Don't Panic's clients
Every brand in the library, by award-winning work.
- Shelter2022–2025
2 commercials · 2 award-winning
- Save The Children2014–2023
5 commercials · 1 award-winning
- Medical Aid For Palestinians2026
2 commercials · 1 award-winning
- Greenpeace2015
1 commercials · 1 award-winning
- UNHCR2022
1 commercials · 1 award-winning
- National Trust2026
1 commercials · 1 award-winning
- Disasters Emergency Committee2025
1 commercials · 1 award-winning
- Leonard Cheshire2020
1 commercials · 1 award-winning
- Samaritans2025–2026
2 commercials
- Crisis2021–2022
2 commercials
- Barnardo's2024
1 commercials
- Parkinson's UK2026
1 commercials
Also: Parkinsons, Disaster Emergency Committee, WaterAid, National Autistic Society, UNICEF, Water Aid, The Humane League
04 · Works with
Who Don't Panic works with
From the credits: the companies behind the spots, by number of spots.
Production companies Don't Panic hires
05 · Awards
Don't Panic's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
3
Creative Circle
.
3
British Arrows
.
2
Cannes Lions
.
1
D&AD
.
Top award-winning spots
- D&AD Yellow Pencil 2022UNHCR “The Journey”
- Cannes Lions Silver 2017Save the Children “The Most Shocking Second A Day”
- Cannes Lions Silver 2015Greenpeace “Lego: Everything Is Not Awesome”
- Creative Circle Gold 2025Disasters Emergency Committee “The Locker”
- Creative Circle Silver 2020Leonard Cheshire “Journey to Independence”
- British Arrows Bronze 2026Medical Aid For Palestinians “I Know”
- British Arrows Bronze 2026National Trust “An Ode To Leaving”
- British Arrows Bronze 2025Shelter “World Of Our Own”
Company honours
- Clio Health (2026)dontpaniclondon.com
- Creative Circle (2026)dontpaniclondon.com
- Third Sector, Best Large Charity Film (2026)dontpaniclondon.com
- The One Show, Silver Pencil, Film & Video (2026)dontpaniclondon.com
- British Arrows, Bronze, Charity & Public Service (2026)dontpaniclondon.com
- Kinsale Sharks, Gold, Best Casting (2025)dontpaniclondon.com
06 · Work
Commercials by Don't Panic
Our visual library has 27 Don't Panic commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Medical Aid For PalestiniansMedical Aid For Palestinians “I Know” 2026British Arrows Bronze 2026
© SamaritansSamaritans “Legacy - The Right Words” 2026
© Parkinson's UKParkinson's UK “Socks” 2026
© ParkinsonsParkinsons “Uk - Socks” 2026Most awarded
© UNHCRUNHCR “The Journey” 2022Dir. Pantera · Don't PanicD&AD Yellow Pencil 2022
© Save the ChildrenSave the Children “The Most Shocking Second A Day” 2017Dir. Tom Green · Don't PanicCannes Lions Silver 2017
© GreenpeaceGreenpeace “Lego: Everything Is Not Awesome” 2015Dir. Martin Stirling · Don't PanicCannes Lions Silver 2015
© Disasters Emergency CommitteeDisasters Emergency Committee “The Locker” 2025Dir. Eugen Merher · Don't PanicCreative Circle Gold 2025
© Leonard CheshireLeonard Cheshire “Journey to Independence” 2020Dir. Matilda Finn · Don't PanicCreative Circle Silver 2020
© Medical Aid For PalestiniansMedical Aid For Palestinians “I Know” 2026Dir. Billy Boyd Cape · Don't PanicBritish Arrows Bronze 2026
© National TrustNational Trust “An Ode To Leaving” 2026Dir. Simon Ratigan · Don't PanicBritish Arrows Bronze 2026
© ShelterShelter “World Of Our Own” 2025Dir. Dom & Nic · Don't PanicBritish Arrows Bronze 2025
© ShelterShelter “The Drive” 2022Dir. Jamie Rafn · Don't PanicCreative Circle Bronze 2022
© SamaritansSamaritans “Legacy - The Right Words” 2026Dir. Greg Hackett · Don't Panic
© Parkinson's UKParkinson's UK “Socks” 2026Dir. Nicolas Jack Davies · Don't Panic
© ParkinsonsParkinsons “Uk - Socks” 2026Dir. Nicolas Jack Davies · Don't Panic
© Medical Aid for PalestiniansMedical Aid for Palestinians “Medical Aid for Palestine - The Class” 2026Dir. Molly Manning Walker · Don't Panic
© SamaritansSamaritans “Don't Panic x Samaritans - Wedding Day” 2025Dir. Max Fisher (Director) · Don't Panic
© National Autistic SocietyNational Autistic Society “It's How You Show Up” 2025Dir. Sasha Nathwani · Don't Panic
© Barnardo'sBarnardo's “Mollusc” 2024Dir. Dom & Nic · Don't Panic
© Save The ChildrenSave The Children “Our Proudest Moments are Theirs” 2023Dir. Marcus Soderlund · Don't Panic
© Save The ChildrenSave The Children “Our proudest moments is theirs” 2023Dir. Marcus Soderlund · Don't Panic
© Disaster Emergency CommitteeDisaster Emergency Committee “Never Walk Alone” 2023Dir. Rick Dodds · Don't Panic
© Water AidWater Aid “First Cup” 2023Dir. Elena Pettiti Di Roreto · Don't Panic
© CrisisCrisis “Twelve Nights” 2022Dir. Charlie Watts · Don't Panic
© WaterAidWaterAid “Water Aid - What Jack Gave” 2022Dir. Jai Moseley · Don't Panic
© CrisisCrisis “Crisis” 2021Dir. Charlie Watts · Don't Panic
© The Humane LeagueThe Humane League “The Party is Over” 2019Dir. Matias Rygh · Don't Panic
07 · For producers
What producers use Don't Panic's page for
01Who Don't Panic hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Don't Panic's 27 commercials, spot by spot.
© UNHCR
© Save the Children
© Greenpeace
© Disasters Emergency CommitteeMartin Stirling · Tom Green · Marcus Soderlund02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Don't Panic's work by year, brand and award in one place, and the companies with a similar body of work.
© Save The Children
© Transport for London
© Dove
© PenningtonsSimilar: Grey México, M&C Saatchi, Ogilvy
08 · News
Don't Panic in the news
The latest stories we could source.
- 2026-10Don't Panic Launches 'The Class' with Medical Aid for Palestiniansdontpaniclondon.com
- 2026-10Don't Panic and Samaritans Launch 'Let your Will do the Talking'dontpaniclondon.com
- 2026-09Don't Panic Launches 'Call It What It Is' with Everyone's Inviteddontpaniclondon.com
09 · Questions
About Don't Panic
What commercials has Don't Panic made?+
27 in the library, 2014–2026, including UNHCR “The Journey”, Save the Children “The Most Shocking Second A Day”, Greenpeace “Lego: Everything Is Not Awesome” and Disasters Emergency Committee “The Locker”.
Which directors does Don't Panic work with?+
Martin Stirling (2), Tom Green (2), Marcus Soderlund (2), Dom & Nic (2), Charlie Watts (2) and Nicolas Jack Davies (2).
What awards has Don't Panic's work won?+
9 award-winning spots, including D&AD Yellow Pencil 2022 for UNHCR “The Journey”, Cannes Lions Silver 2017 for Save the Children “The Most Shocking Second A Day” and Cannes Lions Silver 2015 for Greenpeace “Lego: Everything Is Not Awesome”.
Who owns Don't Panic?+
Don't Panic is independent.
Who runs Don't Panic?+
Michelle Dennis (Head of Strategy, 2026).
Where is Don't Panic based?+
London, United Kingdom.
Who are Don't Panic's clients?+
In the library: Shelter (2 commercials, 2022–2025), Save The Children (5 commercials, 2014–2023), Medical Aid For Palestinians (2 commercials, 2026–2026), Greenpeace (1 commercials, 2015–2015), UNHCR (1 commercials, 2022–2022) and National Trust (1 commercials, 2026–2026).
10 · Discover
Other agencies with similar work
Not connected to Don't Panic: matched by the ideas, tone and categories of their commercials.



