
advertising agency · Montreal
LG2
LG2 is a Canadian independent brand experience agency that specializes in advertising, branding, digital solutions, and design, aiming to drive progress and sustainable growth for its clients. Founded in 1991 by Sylvain Labarre, Paul Gauthier and Gilles Chouinard in Montreal, Canada. FrameThrower's visual library has 57 LG2 commercials (2013–2026), cut shot by shot, 8 of them award-winning, for clients including Société de l’assurance automobile du Québec, Bell Canada, Krispy Kernels and Farnham Ale & Lager, directed by Nicolas Monette, Trevor Gourley and Charles Burroughs among others.
- 57
- Commercials in our library
- 8
- Award-winning
- 2013–2026
- Active
- 1991
- Founded
- Montreal
- Based in
- 3
- Offices
01 · Featured
LG2's most awarded commercial
© Penningtons
© Penningtons
© Penningtons
© Penningtons
© Penningtons
© PenningtonsClio Awards Silver 2016
Penningtons “Plus Size Yogi” 2016
A plus-size woman defies stereotypes about yoga, showcasing her strength and flexibility while challenging societal norms.
LG2
Also watch
Farnham Ale & Lager “Office” 2017 →Epica Silver 2017
02 · Directors
Notable directors at LG2
Who made the work, and how much of it won awards. From the credits on every spot.
© Société de l'assurance automobile du Québec2 award-winningNicolas Monette3 spots · Société de l'assurance automobile du Québec “Messenger”
© Bell Canada1 award-winningTrevor Gourley1 spots · Bell Canada “Sweet on Him”
© Farnham Ale & Lager1 award-winningCharles Burroughs1 spots · Farnham Ale & Lager “Office”
© SAAQ – société de l’assurance automobile du QuebecOlivier Staub4 spots · SAAQ – société de l’assurance automobile du Quebec “SAAQ - It Has To Stop”
© BellEmanuel Hoss-Desmarais3 spots · Bell “ANXIETE”
© BellMarie Côté3 spots · Bell “Day Of”
© BellJean-François Asselin3 spots · Bell “The Ultimate Pep Talk”
© MondoFrançois St-Amant3 spots · Mondo “Mondou - Give Them the Best”
© Ontario Cannabis StoreErica Orofino3 spots · Ontario Cannabis Store “Buzzkill - High Score - Vinyl - Meatball”
© Dr PepperIvan Grbovic2 spots · Dr Pepper “More is more”
© MondouFranie-Éléonore Bernier2 spots · Mondou “Kiki”
© CanacDavid Poulin2 spots · Canac “The Secret Box”
03 · Clients
LG2's clients
Every brand in the library, by award-winning work.
- Société de l’assurance automobile du Québec2015–2026
5 commercials · 2 award-winning
- Bell Canada2024–2026
7 commercials · 1 award-winning
- Krispy Kernels2014
1 commercials · 1 award-winning
- Farnham Ale & Lager2017
1 commercials · 1 award-winning
- Quebec Automobile Insurance2013
1 commercials · 1 award-winning
- Penningtons2016
1 commercials · 1 award-winning
- Fondation CHU Sainte-Justine2025
1 commercials · 1 award-winning
- Bell2023–2026
5 commercials
- Loto-Québec2026
3 commercials
- SAAQ2023–2024
3 commercials
- Ontario Cannabis Store2024
3 commercials
- Mondou2022–2024
2 commercials
Also: Dr Pepper, Government of Quebec, SAAQ – société de l’assurance automobile du Quebec, Women's Shelters Canada, National Bank of Canada, SOPFEU, Hudson's Bay, Kraft Heinz Canada, Canac, Rockstar, Tanguay, Fondation Digestive
04 · Works with
Who LG2 works with
From the credits: the companies behind the spots, by number of spots.
05 · Awards
LG2's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
3
Epica
.
2
Cannes Lions
.
1
The One Show
.
1
Clio Awards
.
1
London International Awards
.
Top award-winning spots
- Clio Awards Silver 2016Penningtons “Plus Size Yogi”
- Epica Silver 2017Farnham Ale & Lager “Office”
- Cannes Lions Bronze 2015Societe de L'assurance Automobile Du Quebec “Tied”
- Cannes Lions Bronze 2014Krispy Kernels “Meditation”
- The One Show Bronze 2015Société de l'assurance automobile du Québec “Messenger”
- Epica Bronze 2025Bell Canada “Sweet on Him”
- London International Awards Bronze 2025Fondation CHU Sainte-Justine “The Orange”
- Epica Bronze 2013Quebec Automobile Insurance “Messages”
Company honours
- Idéa Awards, Grand Prix (2026)strategyonline.ca
- Strategy's Agency of the Year Gala, Silver, Design Agency of the Year (2024)lg2.com
- Creative Report Card, Ranked #5 in Canada (2024)LBB
- Deloitte, Canada's Best Managed Companies: Gold Standard (2024)LBB
- ADCC Awards, Design Agency of the Year (2023)designmontreal.com
06 · Work
Commercials by LG2
Our visual library has 57 LG2 commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 6” 2026
© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 4” 2026
© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 2” 2026
© Loto-QuébecLoto-Québec “Loto Qc Quebec - Moj A Domicile” 2026
© National Bank of CanadaNational Bank of Canada “National Bank - Building the Future of Tennis” 2026Most awarded
© PenningtonsPenningtons “Plus Size Yogi” 2016LG2Clio Awards Silver 2016
© Farnham Ale & LagerFarnham Ale & Lager “Office” 2017Dir. Charles Burroughs · LG2Epica Silver 2017
© Societe de L'assurance Automobile Du QuebecSociete de L'assurance Automobile Du Quebec “Tied” 2015LG2Cannes Lions Bronze 2015
© Krispy KernelsKrispy Kernels “Meditation” 2014LG2Cannes Lions Bronze 2014
© Société de l'assurance automobile du QuébecSociété de l'assurance automobile du Québec “Messenger” 2015Dir. Nicolas Monette · LG2The One Show Bronze 2015
© Bell CanadaBell Canada “Sweet on Him” 2025Dir. Trevor Gourley · LG2Epica Bronze 2025
© Fondation CHU Sainte-JustineFondation CHU Sainte-Justine “The Orange” 2025LG2London International Awards Bronze 2025
© Quebec Automobile InsuranceQuebec Automobile Insurance “Messages” 2013Dir. Nicolas Monette · LG2Epica Bronze 2013
© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 6” 2026Dir. Olivier Staub · LG2
© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 4” 2026Dir. Olivier Staub · LG2
© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 2” 2026Dir. Olivier Staub · LG2
© Loto-QuébecLoto-Québec “Loto Qc Quebec - Moj A Domicile” 2026Dir. Will Niava · LG2
© National Bank of CanadaNational Bank of Canada “National Bank - Building the Future of Tennis” 2026Dir. Jodeb · LG2
© Kraft Heinz CanadaKraft Heinz Canada “As-Tu Du Beurre De Pinotte” 2026Dir. François Couture · LG2
© CanacCanac “The Secret Box” 2026Dir. David Poulin · LG2
© Bell CanadaBell Canada “Luminotherapy” 2026Dir. Charles-Antoine Thériault · LG2
© Bell CanadaBell Canada “Joyful Mindfulness” 2026Dir. Charles-Antoine Thériault · LG2
© BellBell “The Ultimate Pep Talk” 2026Dir. Jean-François Asselin · LG2
© Loto-QuébecLoto-Québec “Loto Qc Quebec - Decapo” 2026Dir. Vlad Doclin · LG2
© Loto-QuébecLoto-Québec “Loto Qc Quebec - Chalet” 2026Dir. Vlad Doclin · LG2
© MondoMondo “Mondou - Give Them the Best” 2026Dir. François St-Amant · LG2
© Bell CanadaBell Canada “Bedtime” 2025Dir. Emanuel Hoss-Desmarais · LG2
© Bell CanadaBell Canada “Photo Album” 2025Dir. Emanuel Hoss-Desmarais · LG2
© TanguayTanguay “Thinking Like Parents” 2025Dir. Franie-Éléonore Bernier · LG2
07 · For producers
What producers use LG2's page for
01Who LG2 hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind LG2's 57 commercials, spot by spot.
© Penningtons
© Farnham Ale & Lager
© Societe de L'assurance Automobile Du Quebec
© Krispy KernelsOlivier Staub · Nicolas Monette · Emanuel Hoss-Desmarais02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
LG2's work by year, brand and award in one place, and the companies with a similar body of work.
© Dove
© Transport for London
© New Zealand Transport Agency
© PETASimilar: Ogilvy, M&C Saatchi, Clemenger BBDO
08 · News
LG2 in the news
The latest stories we could source.
- 2026-06LG2 doubles up on Grand Prix at Quebec's Idéa Awardsstrategyonline.ca
- 2026-03LG2 Group appoints two new partnersLBB
- 2025-12LG2 announces the appointment of Alexandra Laverdière as President of the Quebec City Officelg2.com
09 · Questions
About LG2
What commercials has LG2 made?+
57 in the library, 2013–2026, including Penningtons “Plus Size Yogi”, Farnham Ale & Lager “Office”, Societe de L'assurance Automobile Du Quebec “Tied” and Krispy Kernels “Meditation”.
Which directors does LG2 work with?+
Olivier Staub (4), Nicolas Monette (3), Emanuel Hoss-Desmarais (3), Marie Côté (3), Jean-François Asselin (3) and François St-Amant (3).
What awards has LG2's work won?+
8 award-winning spots, including Clio Awards Silver 2016 for Penningtons “Plus Size Yogi”, Epica Silver 2017 for Farnham Ale & Lager “Office” and Cannes Lions Bronze 2015 for Societe de L'assurance Automobile Du Quebec “Tied”.
Who owns LG2?+
LG2 is independent.
Who runs LG2?+
Mireille Côté (Partner, Chief Business Officer, 2025), Alexandra Laverdière (Partner, President, 2025) and Bianca Freedman (Partner, President, 2026).
Where is LG2 based?+
Montreal, Canada, with offices in Montreal, Quebec City, Toronto.
Who are LG2's clients?+
In the library: Société de l’assurance automobile du Québec (5 commercials, 2015–2026), Bell Canada (7 commercials, 2024–2026), Krispy Kernels (1 commercials, 2014–2014), Farnham Ale & Lager (1 commercials, 2017–2017), Quebec Automobile Insurance (1 commercials, 2013–2013) and Penningtons (1 commercials, 2016–2016).
How many people work at LG2?+
500 (2024).
10 · Discover
Other agencies with similar work
Not connected to LG2: matched by the ideas, tone and categories of their commercials.
© DoveOgilvy351 commercials
© Transport for LondonM&C Saatchi117 commercials
© New Zealand Transport AgencyClemenger BBDO154 commercials
© PETABBDO392 commercials
© GuinnessAMV BBDO321 commercials
© Mondelez - Cadbury UKVCCP293 commercials
© Zulu Alpha KiloZulu Alpha Kilo117 commercials
© Aqualtis Washing MachineLeo Burnett452 commercials