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advertising agency · Montreal

LG2

LG2 is a Canadian independent brand experience agency that specializes in advertising, branding, digital solutions, and design, aiming to drive progress and sustainable growth for its clients. Founded in 1991 by Sylvain Labarre, Paul Gauthier and Gilles Chouinard in Montreal, Canada. FrameThrower's visual library has 57 LG2 commercials (2013–2026), cut shot by shot, 8 of them award-winning, for clients including Société de l’assurance automobile du Québec, Bell Canada, Krispy Kernels and Farnham Ale & Lager, directed by Nicolas Monette, Trevor Gourley and Charles Burroughs among others.

Visit lg2.com
57
Commercials in our library
8
Award-winning
2013–2026
Active
1991
Founded
Montreal
Based in
3
Offices

01 · Featured

LG2's most awarded commercial

Penningtons “Plus Size Yogi” (2016), still© PenningtonsPenningtons “Plus Size Yogi” (2016), frame 2© PenningtonsPenningtons “Plus Size Yogi” (2016), frame 3© PenningtonsPenningtons “Plus Size Yogi” (2016), frame 4© PenningtonsPenningtons “Plus Size Yogi” (2016), frame 5© PenningtonsPenningtons “Plus Size Yogi” (2016), frame 6© Penningtons

Clio Awards Silver 2016

Penningtons “Plus Size Yogi” 2016

A plus-size woman defies stereotypes about yoga, showcasing her strength and flexibility while challenging societal norms.

LG2

Also watch

Video: Charles Burroughs on Vimeo

Farnham Ale & Lager “Office” 2017 →Epica Silver 2017

02 · Directors

Notable directors at LG2

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

LG2's clients

Every brand in the library, by award-winning work.

  • Société de l’assurance automobile du Québec2015–2026

    5 commercials · 2 award-winning

  • Bell Canada2024–2026

    7 commercials · 1 award-winning

  • Krispy Kernels2014

    1 commercials · 1 award-winning

  • Farnham Ale & Lager2017

    1 commercials · 1 award-winning

  • Quebec Automobile Insurance2013

    1 commercials · 1 award-winning

  • Penningtons2016

    1 commercials · 1 award-winning

  • Fondation CHU Sainte-Justine2025

    1 commercials · 1 award-winning

  • Bell2023–2026

    5 commercials

  • Loto-Québec2026

    3 commercials

  • SAAQ2023–2024

    3 commercials

  • Ontario Cannabis Store2024

    3 commercials

  • Mondou2022–2024

    2 commercials

Also: Dr Pepper, Government of Quebec, SAAQ – société de l’assurance automobile du Quebec, Women's Shelters Canada, National Bank of Canada, SOPFEU, Hudson's Bay, Kraft Heinz Canada, Canac, Rockstar, Tanguay, Fondation Digestive

04 · Works with

Who LG2 works with

From the credits: the companies behind the spots, by number of spots.

Production companies LG2 hires

05 · Awards

LG2's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 3

    Epica

    .

  • 2

    Cannes Lions

    .

  • 1

    The One Show

    .

  • 1

    Clio Awards

    .

  • 1

    London International Awards

    .

Top award-winning spots

  • Clio Awards Silver 2016Penningtons “Plus Size Yogi”
  • Epica Silver 2017Farnham Ale & Lager “Office”
  • Cannes Lions Bronze 2015Societe de L'assurance Automobile Du Quebec “Tied”
  • Cannes Lions Bronze 2014Krispy Kernels “Meditation”
  • The One Show Bronze 2015Société de l'assurance automobile du Québec “Messenger”
  • Epica Bronze 2025Bell Canada “Sweet on Him”
  • London International Awards Bronze 2025Fondation CHU Sainte-Justine “The Orange”
  • Epica Bronze 2013Quebec Automobile Insurance “Messages”

Company honours

  • Idéa Awards, Grand Prix (2026)strategyonline.ca
  • Strategy's Agency of the Year Gala, Silver, Design Agency of the Year (2024)lg2.com
  • Creative Report Card, Ranked #5 in Canada (2024)LBB
  • Deloitte, Canada's Best Managed Companies: Gold Standard (2024)LBB
  • ADCC Awards, Design Agency of the Year (2023)designmontreal.com

06 · Work

Commercials by LG2

Our visual library has 57 LG2 commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2015
2020
2025

Latest

Société de l’assurance automobile du Québec “SAAQ - One Death a Day 6” (2026)© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 6” 2026
Société de l’assurance automobile du Québec “SAAQ - One Death a Day 4” (2026)© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 4” 2026
Société de l’assurance automobile du Québec “SAAQ - One Death a Day 2” (2026)© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 2” 2026
Loto-Québec “Loto Qc Quebec - Moj A Domicile” (2026)© Loto-QuébecLoto-Québec “Loto Qc Quebec - Moj A Domicile” 2026
National Bank of Canada “National Bank - Building the Future of Tennis” (2026)© National Bank of CanadaNational Bank of Canada “National Bank - Building the Future of Tennis” 2026

Most awarded

  • Penningtons "Plus Size Yogi" (2016) commercial still© PenningtonsPenningtons “Plus Size Yogi” 2016LG2Clio Awards Silver 2016
  • Farnham Ale & Lager "Office" (2017) commercial still© Farnham Ale & LagerFarnham Ale & Lager “Office” 2017Dir. Charles Burroughs · LG2Epica Silver 2017
  • Societe de L'assurance Automobile Du Quebec "Tied" (2015) commercial still© Societe de L'assurance Automobile Du QuebecSociete de L'assurance Automobile Du Quebec “Tied” 2015LG2Cannes Lions Bronze 2015
  • Krispy Kernels "Meditation" (2014) commercial still© Krispy KernelsKrispy Kernels “Meditation” 2014LG2Cannes Lions Bronze 2014
  • Société de l'assurance automobile du Québec "Messenger" (2015) commercial still© Société de l'assurance automobile du QuébecSociété de l'assurance automobile du Québec “Messenger” 2015Dir. Nicolas Monette · LG2The One Show Bronze 2015
  • Bell Canada "Sweet on Him" (2025) commercial still© Bell CanadaBell Canada “Sweet on Him” 2025Dir. Trevor Gourley · LG2Epica Bronze 2025
  • Fondation CHU Sainte-Justine "The Orange" (2025) commercial still© Fondation CHU Sainte-JustineFondation CHU Sainte-Justine “The Orange” 2025LG2London International Awards Bronze 2025
  • Quebec Automobile Insurance "Messages" (2013) commercial still© Quebec Automobile InsuranceQuebec Automobile Insurance “Messages” 2013Dir. Nicolas Monette · LG2Epica Bronze 2013
  • Société de l’assurance automobile du Québec "SAAQ - One Death a Day 6" (2026) commercial still© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 6” 2026Dir. Olivier Staub · LG2
  • Société de l’assurance automobile du Québec "SAAQ - One Death a Day 4" (2026) commercial still© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 4” 2026Dir. Olivier Staub · LG2
  • Société de l’assurance automobile du Québec "SAAQ - One Death a Day 2" (2026) commercial still© Société de l’assurance automobile du QuébecSociété de l’assurance automobile du Québec “SAAQ - One Death a Day 2” 2026Dir. Olivier Staub · LG2
  • Loto-Québec "Loto Qc Quebec - Moj A Domicile" (2026) commercial still© Loto-QuébecLoto-Québec “Loto Qc Quebec - Moj A Domicile” 2026Dir. Will Niava · LG2
  • National Bank of Canada "National Bank - Building the Future of Tennis" (2026) commercial still© National Bank of CanadaNational Bank of Canada “National Bank - Building the Future of Tennis” 2026Dir. Jodeb · LG2
  • Kraft Heinz Canada "As-Tu Du Beurre De Pinotte" (2026) commercial still© Kraft Heinz CanadaKraft Heinz Canada “As-Tu Du Beurre De Pinotte” 2026Dir. François Couture · LG2
  • Canac "The Secret Box" (2026) commercial still© CanacCanac “The Secret Box” 2026Dir. David Poulin · LG2
  • Bell Canada "Luminotherapy" (2026) commercial still© Bell CanadaBell Canada “Luminotherapy” 2026Dir. Charles-Antoine Thériault · LG2
  • Bell Canada "Joyful Mindfulness" (2026) commercial still© Bell CanadaBell Canada “Joyful Mindfulness” 2026Dir. Charles-Antoine Thériault · LG2
  • Bell "The Ultimate Pep Talk" (2026) commercial still© BellBell “The Ultimate Pep Talk” 2026Dir. Jean-François Asselin · LG2
  • Loto-Québec "Loto Qc Quebec - Decapo" (2026) commercial still© Loto-QuébecLoto-Québec “Loto Qc Quebec - Decapo” 2026Dir. Vlad Doclin · LG2
  • Loto-Québec "Loto Qc Quebec - Chalet" (2026) commercial still© Loto-QuébecLoto-Québec “Loto Qc Quebec - Chalet” 2026Dir. Vlad Doclin · LG2
  • Mondo "Mondou - Give Them the Best" (2026) commercial still© MondoMondo “Mondou - Give Them the Best” 2026Dir. François St-Amant · LG2
  • Bell Canada "Bedtime" (2025) commercial still© Bell CanadaBell Canada “Bedtime” 2025Dir. Emanuel Hoss-Desmarais · LG2
  • Bell Canada "Photo Album" (2025) commercial still© Bell CanadaBell Canada “Photo Album” 2025Dir. Emanuel Hoss-Desmarais · LG2
  • Tanguay "Thinking Like Parents" (2025) commercial still© TanguayTanguay “Thinking Like Parents” 2025Dir. Franie-Éléonore Bernier · LG2

07 · For producers

What producers use LG2's page for

  1. 01Who LG2 hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind LG2's 57 commercials, spot by spot.

    Penningtons “Plus Size Yogi”© PenningtonsFarnham Ale & Lager “Office”© Farnham Ale & LagerSociete de L'assurance Automobile Du Quebec “Tied”© Societe de L'assurance Automobile Du QuebecKrispy Kernels “Meditation”© Krispy Kernels
    Olivier Staub · Nicolas Monette · Emanuel Hoss-Desmarais
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    LG2's work by year, brand and award in one place, and the companies with a similar body of work.

    Ogilvy© DoveM&C Saatchi© Transport for LondonClemenger BBDO© New Zealand Transport AgencyBBDO© PETA
    Similar: Ogilvy, M&C Saatchi, Clemenger BBDO

08 · News

LG2 in the news

The latest stories we could source.

  • 2026-06LG2 doubles up on Grand Prix at Quebec's Idéa Awardsstrategyonline.ca
  • 2026-03LG2 Group appoints two new partnersLBB
  • 2025-12LG2 announces the appointment of Alexandra Laverdière as President of the Quebec City Officelg2.com

09 · Questions

About LG2

What commercials has LG2 made?+

57 in the library, 2013–2026, including Penningtons “Plus Size Yogi”, Farnham Ale & Lager “Office”, Societe de L'assurance Automobile Du Quebec “Tied” and Krispy Kernels “Meditation”.

Which directors does LG2 work with?+

Olivier Staub (4), Nicolas Monette (3), Emanuel Hoss-Desmarais (3), Marie Côté (3), Jean-François Asselin (3) and François St-Amant (3).

What awards has LG2's work won?+

8 award-winning spots, including Clio Awards Silver 2016 for Penningtons “Plus Size Yogi”, Epica Silver 2017 for Farnham Ale & Lager “Office” and Cannes Lions Bronze 2015 for Societe de L'assurance Automobile Du Quebec “Tied”.

Who owns LG2?+

LG2 is independent.

Who runs LG2?+

Mireille Côté (Partner, Chief Business Officer, 2025), Alexandra Laverdière (Partner, President, 2025) and Bianca Freedman (Partner, President, 2026).

Where is LG2 based?+

Montreal, Canada, with offices in Montreal, Quebec City, Toronto.

Who are LG2's clients?+

In the library: Société de l’assurance automobile du Québec (5 commercials, 2015–2026), Bell Canada (7 commercials, 2024–2026), Krispy Kernels (1 commercials, 2014–2014), Farnham Ale & Lager (1 commercials, 2017–2017), Quebec Automobile Insurance (1 commercials, 2013–2013) and Penningtons (1 commercials, 2016–2016).

How many people work at LG2?+

500 (2024).

10 · Discover

Other agencies with similar work

Not connected to LG2: matched by the ideas, tone and categories of their commercials.