advertising agency
Clemenger BBDO
Clemenger BBDO is a marketing communications network across Australia and New Zealand, known for its creative and integrated marketing services. It is about creating ideas of value, through enduring, progressive and pioneering methods, for sustainable, disproportionate and extraordinary outcomes for culturally significant brands. Founded in 1946 by John (Jack) Clemenger. It is part of Omnicom Group since 2025. FrameThrower's visual library has 154 Clemenger BBDO commercials (1998–2026), cut shot by shot, 24 of them award-winning, for clients including Transport Accident Commission, Milk, Carlton Mid and Carlton & United Breweries, directed by Joel Kefali, Ray Lawrence and Steve Ayson among others.
- 154
- Commercials in our library
- 24
- Award-winning
- 1998–2026
- Active
- 1946
- Founded
- 3
- Offices
01 · Featured
Clemenger BBDO's most awarded commercial
© New Zealand Transport Agency
© New Zealand Transport Agency
© New Zealand Transport Agency
© New Zealand Transport Agency
© New Zealand Transport Agency
© New Zealand Transport AgencyCannes Lions Gold 2014
New Zealand Transport Agency “Blazed” 2014
Children imagine their parents' drug-impaired driving as a wild, dangerous, and confusing ride, highlighting the severe risks of driving under the influence.
Directed by Taika Waititi · Clemenger BBDO · Curious Film
Also watch
Carlton Mid “Woman Whisperer” 2009 →D&AD Graphite Pencil 2009
02 · Directors
Notable directors at Clemenger BBDO
Who made the work, and how much of it won awards. From the credits on every spot.
© Waka Kotahi – NZ Transport Agency2 award-winningJoel Kefali2 spots · Waka Kotahi – NZ Transport Agency “Doors”
© Milk2 award-winningRay Lawrence2 spots · Milk “Milkman”
© Carlton Draught1 award-winningSteve Ayson12 spots · Carlton Draught “Beer Chase”
© NZ Transport Agency1 award-winningNick Ball4 spots · NZ Transport Agency “Rat's Tale”
© Traffic Accident Commission Victoria1 award-winningChristopher Riggert4 spots · Traffic Accident Commission Victoria “TAC - Rethink Speed”
© Foxtel1 award-winningAsh Bolland2 spots · Foxtel “Seeing Is Believing”
© Pure Blonde1 award-winningSteve Rogers2 spots · Pure Blonde “A River of Blonde”
© Carlton & United Breweries1 award-winningBrian Aldrich1 spots · Carlton & United Breweries “Coincidence”
© Transport Accident Commission1 award-winningJustin Kurzel1 spots · Transport Accident Commission “Only Protected for a Moment”
© Transport Accident Commission1 award-winningTomas Mankovsky1 spots · Transport Accident Commission “Strings”
© Airbnb1 award-winningThe Glue Society1 spots · Airbnb “Until We All Belong”
© Carlton Mid1 award-winningBrian Aldrich - Furlined1 spots · Carlton Mid “Coincidence”
03 · Clients
Clemenger BBDO's clients
Every brand in the library, by award-winning work.
- Transport Accident Commission2015–2023
2 commercials · 2 award-winning
- Milk1998
2 commercials · 2 award-winning
- Carlton Mid2009–2013
2 commercials · 2 award-winning
- Carlton & United Breweries2013–2025
7 commercials · 1 award-winning
- NZTA2021–2023
4 commercials · 1 award-winning
- V Energy2022–2024
3 commercials · 1 award-winning
- Foxtel2013–2024
2 commercials · 1 award-winning
- Pure Blonde2013–2023
2 commercials · 1 award-winning
- BONDS2014–2016
2 commercials · 1 award-winning
- Land Transport Safety Authority2002
1 commercials · 1 award-winning
- Foster's2008
1 commercials · 1 award-winning
- NZ Transport Agency2018
1 commercials · 1 award-winning
Also: National Australia Bank, Motor Accident Commission of South Australia, Waka Kotahi – NZ Transport Agency, Carlton Draught, Airbnb, New Zealand Government, New Zealand Transport Agency, Speed, Traffic Accident Commission Victoria, Mazda, Visit Victoria, Samsung
04 · Works with
Who Clemenger BBDO works with
From the credits: the companies behind the spots, by number of spots.
Production companies Clemenger BBDO hires
05 · Awards
Clemenger BBDO's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
6
Cannes Lions
.
4
London International Awards
.
3
Spikes Asia
.
3
Clio Awards
.
2
The One Show
.
2
AdFest
.
2
D&AD
.
1
Ciclope
.
Top award-winning spots
- Cannes Lions Gold 2014New Zealand Transport Agency “Blazed”
- Cannes Lions Gold 1998Milk “Milkman”
- Cannes Lions Gold 1998Milk “Retired”
- Effie Awards Grand Prix 2022New Zealand Government “Unite Against COVID-19”
- Clio Awards Gold 2014Speed “Mistakes”
- Cannes Lions Silver 2013Carlton & United Breweries “Coincidence”
- D&AD Graphite Pencil 2009Carlton Mid “Woman Whisperer”
- London International Awards Gold 2016BONDS “Talcum Powder”
06 · Work
Commercials by Clemenger BBDO
Our visual library has 154 Clemenger BBDO commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© LilydaleLilydale “Baiada - Nothing But Lilydale Will Do” 2026
© Mazda AustraliaMazda Australia “Next-Gen CX-5. It’s kind of a big deal” 2026
© Simplot AustraliaSimplot Australia “John West - The Cub” 2026
© Swisse WellnessSwisse Wellness “Swisse - Hysteria” 2026
© Transport and Accident CommissionTransport and Accident Commission “Drink Driving” 2026Most awarded
© New Zealand Transport AgencyNew Zealand Transport Agency “Blazed” 2014Dir. Taika Waititi · Clemenger BBDOCannes Lions Gold 2014
© MilkMilk “Milkman” 1998Dir. Ray Lawrence · Clemenger BBDOCannes Lions Gold 1998
© MilkMilk “Retired” 1998Dir. Ray Lawrence · Clemenger BBDOCannes Lions Gold 1998
© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
© SpeedSpeed “Mistakes” 2014Clemenger BBDOClio Awards Gold 2014
© Carlton & United BreweriesCarlton & United Breweries “Coincidence” 2013Dir. Brian Aldrich · Clemenger BBDOCannes Lions Silver 2013
© Carlton MidCarlton Mid “Woman Whisperer” 2009Dir. Tim Bullock · Clemenger BBDOD&AD Graphite Pencil 2009
© BONDSBONDS “Talcum Powder” 2016Dir. Tony Rogers · Clemenger BBDOLondon International Awards Gold 2016
© FoxtelFoxtel “Seeing Is Believing” 2013Dir. Ash Bolland · Clemenger BBDOAdFest Gold 2013
© Carlton DraughtCarlton Draught “Beer Chase” 2012Dir. Steve Ayson · Clemenger BBDOAdFest Gold 2013
© NZ Transport AgencyNZ Transport Agency “Rat's Tale” 2018Dir. Nick Ball · Clemenger BBDOCiclope Silver 2017
© Traffic Accident Commission VictoriaTraffic Accident Commission Victoria “TAC - Rethink Speed” 2017Dir. Christopher Riggert · Clemenger BBDOD&AD Wood Pencil 2017
© Transport Accident CommissionTransport Accident Commission “Strings” 2015Dir. Tomas Mankovsky · Clemenger BBDOSpikes Asia Silver 2015
© Carlton MidCarlton Mid “Coincidence” 2013Dir. Brian Aldrich - Furlined · Clemenger BBDOLondon International Awards Silver 2013
© Pure BlondePure Blonde “A River of Blonde” 2013Dir. Steve Rogers · Clemenger BBDOLondon International Awards Silver 2013
© National Australia BankNational Australia Bank “Unpopular” 2011Clemenger BBDOSpikes Asia Silver 2011
© Motor Accident Commission of South AustraliaMotor Accident Commission of South Australia “Obstacles” 2010Clemenger BBDOSpikes Asia Silver 2010
© Foster'sFoster's “Skytroop” 2008Clemenger BBDOCannes Lions Bronze 2008
© Land Transport Safety AuthorityLand Transport Safety Authority “Consequences” 2002Clemenger BBDOCannes Lions Bronze 2002
© Transport Accident CommissionTransport Accident Commission “Only Protected for a Moment” 2023Dir. Justin Kurzel · Clemenger BBDOThe One Show Bronze 2023
© AirbnbAirbnb “Until We All Belong” 2018Dir. The Glue Society · Clemenger BBDOThe One Show Bronze 2018
© V EnergyV Energy “V Energy - Can You Feel It” 2022Clemenger BBDOClio Awards Bronze 2022
© Waka Kotahi – NZ Transport AgencyWaka Kotahi – NZ Transport Agency “Doors” 2021Dir. Joel Kefali · Clemenger BBDOClio Awards Bronze 2022
© NZTANZTA “Doors” 2021Dir. Joel Kefali · Clemenger BBDOLondon International Awards Bronze 2021
07 · For producers
What producers use Clemenger BBDO's page for
01Who Clemenger BBDO hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Clemenger BBDO's 154 commercials, spot by spot.
© New Zealand Transport Agency
© Milk
© Milk
© New Zealand GovernmentSteve Ayson · Christopher Nelius · Nick Ball02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Clemenger BBDO's work by year, brand and award in one place, and the companies with a similar body of work.
© Guinness
© Dove
© PETA
© DoorDashSimilar: AMV BBDO, Ogilvy, BBDO
08 · Questions
About Clemenger BBDO
What commercials has Clemenger BBDO made?+
154 in the library, 1998–2026, including New Zealand Transport Agency “Blazed”, Milk “Milkman”, Milk “Retired” and New Zealand Government “Unite Against COVID-19”.
Which directors does Clemenger BBDO work with?+
Steve Ayson (12), Christopher Nelius (5), Nick Ball (4), Christopher Riggert (4), Dan Emmerson (4) and Stephen Carroll (4).
What awards has Clemenger BBDO's work won?+
24 award-winning spots, including Cannes Lions Gold 2014 for New Zealand Transport Agency “Blazed”, Cannes Lions Gold 1998 for Milk “Milkman” and Cannes Lions Gold 1998 for Milk “Retired”.
Who owns Clemenger BBDO?+
Clemenger BBDO is part of Omnicom Group since 2025.
Who are Clemenger BBDO's clients?+
In the library: Transport Accident Commission (2 commercials, 2015–2023), Milk (2 commercials, 1998–1998), Carlton Mid (2 commercials, 2009–2013), Carlton & United Breweries (7 commercials, 2013–2025), NZTA (4 commercials, 2021–2023) and V Energy (3 commercials, 2022–2024).
09 · Discover
Other agencies with similar work
Not connected to Clemenger BBDO: matched by the ideas, tone and categories of their commercials.



