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Foxtel “Seeing Is Believing” 2013

Foxtel “Seeing Is Believing” (2013) is a Foxtel commercial directed by Ash Bolland for Clemenger BBDO, produced by Curious Film. It won one award: AdFest 2013 Gold Lotus Film Craft — Special Effects.

This ad showcases the intense dedication and aspirations of Olympic athletes, highlighting their journey to win gold, and positions Foxtel as the exclusive platform to witness every live gold medal moment.

Video: Curious Film on Vimeo

Frames

  1. A montage of athletes training in various sports, including diving, gymnastics, pole vaulting, swimming, and taekwondo, in different indoor and outdoor settings.© Foxtel0:00
  2. Foxtel “Seeing Is Believing”, shot 1© Foxtel0:05
  3. Foxtel “Seeing Is Believing”, shot 1© Foxtel0:11
  4. Foxtel “Seeing Is Believing”, shot 1© Foxtel0:17
  5. A montage of athletes training and competing in various sports, including martial arts, basketball, hurdles, gymnastics, and diving, in different indoor and outdoor settings.© Foxtel0:22
  6. Foxtel “Seeing Is Believing”, shot 2© Foxtel0:27
  7. A female swimmer in a cap and goggles smiles and splashes water in an indoor swimming pool, then a wall of screens shows various Olympic sports.© Foxtel0:32
  8. The Foxtel logo with the Olympic rings appears on a white background with text, promoting live gold medal coverage.© Foxtel0:41

Stills © Foxtel. Made by Clemenger BBDO, Curious Film and Ash Bolland.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the athletes' journey and connect it to Foxtel's live Olympic coverage.

Tagline: “Every Gold Medal Live”

athlete's journeyvoice-over narrationmontage of trainingaspirational toneexclusive contentbuild-up to competition

The cut

Length
45 s
Shots
4
Average shot
11.3 s

What creatives use Foxtel “Seeing Is Believing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Foxtel “Seeing Is Believing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A montage of athletes training in various sports, including diving, gymnastics, pole vaulting, swimming, and taekwondo, in different indoor and outdoor settings.© FoxtelFoxtel “Seeing Is Believing”, 0:05© FoxtelFoxtel “Seeing Is Believing”, 0:11© FoxtelFoxtel “Seeing Is Believing”, 0:17© Foxtel
    Frames from Foxtel “Seeing Is Believing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Foxtel “Seeing Is Believing” in order, with its length, framing and what happens in it.

    A montage of athletes training in various sports, including diving, gymnastics, pole vaulting, swimming, and taekwondo, in different indoor and outdoor settings.© FoxtelFoxtel “Seeing Is Believing”, 0:05© FoxtelFoxtel “Seeing Is Believing”, 0:11© FoxtelFoxtel “Seeing Is Believing”, 0:17© FoxtelA montage of athletes training and competing in various sports, including martial arts, basketball, hurdles, gymnastics, and diving, in different indoor and outdoor settings.© FoxtelFoxtel “Seeing Is Believing”, 0:27© Foxtel
    Length: 45 s · Shots: 4 · Average shot: 11.3 s

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Foxtel “Seeing Is Believing” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Awaken Your Madness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More commercials by Ash Bolland

  • GE "lng" (2024) commercial still© GEGE “lng” 2024Dir. Ash Bolland · Clemenger BBDO
  • Hahn Beer "Hahn - Never Settle" (2023) commercial still© Hahn BeerHahn Beer “Hahn - Never Settle” 2023Dir. Ash Bolland · Ogilvy
  • Coke Zero "Just Add Coke Zero" (2023) commercial still© Coke ZeroCoke Zero “Just Add Coke Zero” 2023Dir. Ash Bolland · Havas Host

More from Clemenger BBDO

  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • BONDS "Talcum Powder" (2016) commercial still© BONDSBONDS “Talcum Powder” 2016Dir. Tony Rogers · Clemenger BBDOLondon International Awards Gold 2016
  • New Zealand Transport Agency "Blazed" (2014) commercial still© New Zealand Transport AgencyNew Zealand Transport Agency “Blazed” 2014Dir. Taika Waititi · Clemenger BBDOCannes Lions Gold 2014
  • Speed "Mistakes" (2014) commercial still© SpeedSpeed “Mistakes” 2014Clemenger BBDOClio Awards Gold 2014
  • Carlton Draught "Beer Chase" (2012) commercial still© Carlton DraughtCarlton Draught “Beer Chase” 2012Dir. Steve Ayson · Clemenger BBDOAdFest Gold 2013
  • Milk "Milkman" (1998) commercial still© MilkMilk “Milkman” 1998Dir. Ray Lawrence · Clemenger BBDOCannes Lions Gold 1998

Award-winning media & entertainment commercials

Questions

Who directed the Foxtel “Seeing Is Believing” commercial?

Ash Bolland directed it, produced by Curious Film, for the agency Clemenger BBDO.

Which agency made Foxtel “Seeing Is Believing”?

Clemenger BBDO created it for Foxtel (2013).

What awards did Foxtel “Seeing Is Believing” win?

1 awards, including AdFest 2013 Gold Lotus Film Craft — Special Effects.

What is the tagline of Foxtel “Seeing Is Believing”?

“Every Gold Medal Live”

Sources for the credits and awards

archive.adfest.com