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BBC “Trails Will Blaze” 2026

BBC “Trails Will Blaze” (2026) is a BBC commercial directed by Yannis Konstantinidis for BBC Creative, produced by NOMINT. It won 24 awards, including Clio Awards 2026 Film Craft (Cinematography) Grand Clio, D&AD 2026 Animation: Traditional Yellow Pencil and ADC 2026 Gold Cube Brand-Side / In-House — Motion / Film Craft / Animation.

Athletes blaze fiery trails across snowy mountains and frozen lakes, culminating in a powerful display of the BBC and Olympic rings.

Video: NOMINT on Vimeo

Shot by shot

  1. A wide shot of a snow-covered mountain at dusk, with a glowing orange path appearing on its side, under a dramatic sky.© BBC0:00
  2. Three stylized figures, resembling speed skaters, glide across a reflective surface amidst a vibrant, fiery orange and yellow particle cloud.© BBC0:18
  3. A male figure in athletic wear skates across a misty lake, leaving a trail of fire, with mountains and a dramatic sky in the background.© BBC0:25
  4. A lone figure ice skates across a frozen lake, leaving a trail of fire behind them, with mountains and a dramatic sky in the background.© BBC0:27
  5. A jagged, dark mountain peak stands against a blue sky, with two arcs of glowing orange energy swirling around it.© BBC0:33
  6. A close-up shot shows a circular, snow-covered surface with the words "TRAILS WILL BLAZE" appearing as fire spreads across it.© BBC0:36
  7. A wide shot of a snowy mountain landscape with a large fire pit in the foreground, featuring the BBC and Olympic rings logos, and the text "OFFICIAL BROADCASTER."© BBC0:39

Stills © BBC. Made by BBC Creative, NOMINT and Yannis Konstantinidis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Athletes leave fiery trails, symbolizing passion and impact of the Olympics.

Tagline: “TRAILS WILL BLAZE”

fiery trailsathletic prowesselemental contrastepic journeytransformationsymbolic imagery

The cut

Length
45 s
Shots
10
Average shot
4.5 s
Format
cgi

What creatives use BBC “Trails Will Blaze” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BBC “Trails Will Blaze”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a snow-covered mountain at dusk, with a glowing orange path appearing on its side, under a dramatic sky.© BBCThree stylized figures, resembling speed skaters, glide across a reflective surface amidst a vibrant, fiery orange and yellow particle cloud.© BBCA male figure in athletic wear skates across a misty lake, leaving a trail of fire, with mountains and a dramatic sky in the background.© BBCA lone figure ice skates across a frozen lake, leaving a trail of fire behind them, with mountains and a dramatic sky in the background.© BBC
    Frames from BBC “Trails Will Blaze”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BBC “Trails Will Blaze” in order, with its length, framing and what happens in it.

    A wide shot of a snow-covered mountain at dusk, with a glowing orange path appearing on its side, under a dramatic sky.© BBCThree stylized figures, resembling speed skaters, glide across a reflective surface amidst a vibrant, fiery orange and yellow particle cloud.© BBCA male figure in athletic wear skates across a misty lake, leaving a trail of fire, with mountains and a dramatic sky in the background.© BBCA lone figure ice skates across a frozen lake, leaving a trail of fire behind them, with mountains and a dramatic sky in the background.© BBCA jagged, dark mountain peak stands against a blue sky, with two arcs of glowing orange energy swirling around it.© BBCA close-up shot shows a circular, snow-covered surface with the words "TRAILS WILL BLAZE" appearing as fire spreads across it.© BBC
    Length: 45 s · Shots: 10 · Average shot: 4.5 s · Format: cgi

  3. 03Ad ideas: every spot built on a athletic prowess

    Before you present an idea, you need to know who has done it, and how.

    BBC “Trails Will Blaze” is built on a athletic prowess. Search the library by idea to see every spot that uses it.

    adidas “Heart of the City”© adidasGymnastics Canada “From Here We Soar”© Gymnastics CanadaJoburg Ballet “Breaking Ballet”© Joburg BalletNike Golf “Chase”© Nike Golf
    adidas · Gymnastics Canada · Joburg Ballet · Nike Golf

More commercials by Yannis Konstantinidis

More from BBC Creative

  • BBC "Jazz Emu" (2026) commercial still© BBCBBC “Jazz Emu” 2026Dir. Hunter Allen · BBC CreativeBritish Arrows Gold 2026
  • BBC Sport "Welcome to the City of Love" (2025) commercial still© BBC SportBBC Sport “Welcome to the City of Love” 2025Dir. Fx Goby · BBC CreativeCreative Circle Gold 2025
  • BBC Sounds "The Power of BBC Sounds" (2021) commercial still© BBC SoundsBBC Sounds “The Power of BBC Sounds” 2021Dir. Sam Brown · BBC CreativeCreative Circle Silver 2021
  • BBC Creative "BBC Tokyo Olympics Trail" (2021) commercial still© BBC CreativeBBC Creative “BBC Tokyo Olympics Trail” 2021Dir. Factory Fifteen · BBC CreativeCiclope Silver 2021
  • World Cup "World Cup" (2018) commercial still© World CupWorld Cup “World Cup” 2018BBC CreativeClio Awards Bronze 2018
  • BBC Sports "Welcome to the City of Love - Paris 2024 Olympic Games" (2024) commercial still© BBC SportsBBC Sports “Welcome to the City of Love - Paris 2024 Olympic Games” 2024Dir. Fx Goby · BBC Creative

Award-winning media & entertainment commercials

Questions

Who directed the BBC “Trails Will Blaze” commercial?

Yannis Konstantinidis directed it, produced by NOMINT, for the agency BBC Creative.

Which agency made BBC “Trails Will Blaze”?

BBC Creative created it for BBC (2026).

What awards did BBC “Trails Will Blaze” win?

24 awards, including Clio Awards 2026 Film Craft (Cinematography) Grand Clio, D&AD 2026 Animation: Traditional Yellow Pencil, D&AD 2026 Yellow Pencil — Animation / Traditional and ADC 2026 Gold Cube Brand-Side / In-House — Motion / Film Craft / Animation.

What is the tagline of BBC “Trails Will Blaze”?

“TRAILS WILL BLAZE”

Sources for the credits and awards

dandad.orgclios.comclios.comaicpawards.comoneclub.orgoneclub.orgoneclub.orgoneclub.orgoneclub.orgoneclub.orgcreativecircle.co.ukcreativecircle.co.uk