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BBC Sounds “The Power of BBC Sounds” 2021

BBC Sounds “The Power of BBC Sounds” (2021) is a BBC Sounds commercial directed by Sam Brown for BBC Creative, produced by Rogue Films. It won 2 awards, including Creative Circle 2021 Silver FILM CRAFT - Best FX/CGI.

People in a city are moved by the power of BBC Sounds, causing them to float and dance as the world around them distorts.

Video: BBC Sounds on YouTube

Frames

  1. A young woman on a bus listens to music on her phone, then steps off and begins to float and dance through the street as the world around her distorts.© BBC Sounds0:00
  2. BBC Sounds “The Power of BBC Sounds”, shot 1© BBC Sounds0:06
  3. BBC Sounds “The Power of BBC Sounds”, shot 1© BBC Sounds0:13
  4. A diverse group of people in a cafe are affected by sound waves, causing them to float and their hair to become animated, as the camera moves through the space.© BBC Sounds0:26
  5. BBC Sounds “The Power of BBC Sounds”, shot 3© BBC Sounds0:33
  6. BBC Sounds “The Power of BBC Sounds”, shot 3© BBC Sounds0:41
  7. BBC Sounds “The Power of BBC Sounds”, shot 3© BBC Sounds0:48

Stills © BBC Sounds. Made by BBC Creative, Rogue Films and Sam Brown.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sound waves physically move people and distort their surroundings.

Tagline: “Be moved by the power of BBC Sounds.”

magical realismeveryday transformedmusic as a catalystvisual distortionpeople floatingdancing in the street

The cut

Length
56 s
Average shot
28.1 s

What creatives use BBC Sounds “The Power of BBC Sounds” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BBC Sounds “The Power of BBC Sounds”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman on a bus listens to music on her phone, then steps off and begins to float and dance through the street as the world around her distorts.© BBC SoundsBBC Sounds “The Power of BBC Sounds”, 0:06© BBC SoundsBBC Sounds “The Power of BBC Sounds”, 0:13© BBC SoundsA diverse group of people in a cafe are affected by sound waves, causing them to float and their hair to become animated, as the camera moves through the space.© BBC Sounds
    Frames from BBC Sounds “The Power of BBC Sounds”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BBC Sounds “The Power of BBC Sounds” in order, with its length, framing and what happens in it.

    A young woman on a bus listens to music on her phone, then steps off and begins to float and dance through the street as the world around her distorts.© BBC SoundsBBC Sounds “The Power of BBC Sounds”, 0:06© BBC SoundsBBC Sounds “The Power of BBC Sounds”, 0:13© BBC SoundsA diverse group of people in a cafe are affected by sound waves, causing them to float and their hair to become animated, as the camera moves through the space.© BBC SoundsBBC Sounds “The Power of BBC Sounds”, 0:33© BBC SoundsBBC Sounds “The Power of BBC Sounds”, 0:41© BBC Sounds
    Length: 56 s · Average shot: 28.1 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    BBC Sounds “The Power of BBC Sounds” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Sam Brown

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Award-winning media & entertainment commercials

Questions

Who directed the BBC Sounds “The Power of BBC Sounds” commercial?

Sam Brown directed it, produced by Rogue Films, for the agency BBC Creative.

Which agency made BBC Sounds “The Power of BBC Sounds”?

BBC Creative created it for BBC Sounds (2021).

What awards did BBC Sounds “The Power of BBC Sounds” win?

2 awards, including Creative Circle 2021 Silver FILM CRAFT - Best FX/CGI and Creative Circle 2021 Bronze FILM CRAFT - Best use of Music.

What is the tagline of BBC Sounds “The Power of BBC Sounds”?

“Be moved by the power of BBC Sounds.”

Sources for the credits and awards

web.archive.org