framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Tubi “Interface Interruption” 2023

Tubi “Interface Interruption” (2023) is a Tubi commercial directed by Pete Marquis for Mischief @ No Fixed Address, produced by Strike Anywhere. It won 6 awards, including NYF 2023 Gold — Film: Viral, One Show 2023 Bronze Pencil — Film & Video and D&AD 2023 Graphite Pencil — Film / Tactical.

During a Super Bowl broadcast, the Tubi streaming interface unexpectedly takes over the screen, interrupting the game commentary and showcasing its diverse content library.

Video: Tubi on YouTube

Shot by shot

  1. A close-up shot of the Super Bowl LVII logo, which is metallic and adorned with blue and gold accents, before it transforms into a textured tunnel.© Tubi0:00
  2. Two male sports commentators, Kevin Burkhardt and Greg Olsen, in suits, hold microphones and talk during a Super Bowl broadcast, with a stadium visible in the background.© Tubi0:01
  3. Two male sports commentators are seen on a TV screen, with a Tubi interface overlaying the bottom half, showing various streaming options.© Tubi0:04
  4. A close-up shot of a TV screen displaying the Tubi streaming service interface, with various movie and TV show titles visible.© Tubi0:06
  5. A screen capture of the Tubi streaming service interface, showing the movie "Mr. & Mrs. Smith" with Angelina Jolie and Brad Pitt.© Tubi0:10
  6. The Tubi logo is displayed prominently in white against a dynamic, abstract background of shifting red and purple hues, with a bright diagonal light streak.© Tubi0:12

Stills © Tubi. Made by Mischief @ No Fixed Address, Strike Anywhere and Pete Marquis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A streaming service interface comically interrupts a live Super Bowl broadcast.

unexpected interruptionmeta-commentaryproduct takeoverhumorous disruptioninterface as character

The cut

Length
15 s
Shots
7
Average shot
2.1 s
Format
mixed

What creatives use Tubi “Interface Interruption” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tubi “Interface Interruption”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two male sports commentators, Kevin Burkhardt and Greg Olsen, in suits, hold microphones and talk during a Super Bowl broadcast, with a stadium visible in the background.© TubiTwo male sports commentators are seen on a TV screen, with a Tubi interface overlaying the bottom half, showing various streaming options.© TubiA close-up shot of a TV screen displaying the Tubi streaming service interface, with various movie and TV show titles visible.© TubiA screen capture of the Tubi streaming service interface, showing the movie "Mr. & Mrs. Smith" with Angelina Jolie and Brad Pitt.© Tubi
    Frames from Tubi “Interface Interruption”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tubi “Interface Interruption” in order, with its length, framing and what happens in it.

    Two male sports commentators, Kevin Burkhardt and Greg Olsen, in suits, hold microphones and talk during a Super Bowl broadcast, with a stadium visible in the background.© TubiTwo male sports commentators are seen on a TV screen, with a Tubi interface overlaying the bottom half, showing various streaming options.© TubiA close-up shot of a TV screen displaying the Tubi streaming service interface, with various movie and TV show titles visible.© TubiA screen capture of the Tubi streaming service interface, showing the movie "Mr. & Mrs. Smith" with Angelina Jolie and Brad Pitt.© Tubi
    Length: 15 s · Shots: 7 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a unexpected interruption

    Before you present an idea, you need to know who has done it, and how.

    Tubi “Interface Interruption” is built on a unexpected interruption. Search the library by idea to see every spot that uses it.

    Boston Market “Eat Something”© Boston MarketFox Network “Billiards”© Fox NetworkThe Coca-Cola Company “Dentist”© The Coca-Cola CompanyFINN.no “Monday comes sailing”© FINN.no
    Boston Market · Fox Network · The Coca-Cola Company · FINN.no

More commercials by Pete Marquis

  • Goldfish "Chilean Sea Bass" (2025) commercial still© GoldfishGoldfish “Chilean Sea Bass” 2025Dir. Pete Marquis · Mischief @ No Fixed AddressANDY Awards Gold 2025
  • Duolingo, Peacock "Love Language" (2024) commercial still© Duolingo, PeacockDuolingo, Peacock “Love Language” 2024Dir. Pete MarquisWebby Awards Winner 2024
  • Pepsi "Chase Cars" (2025) commercial still© PepsiPepsi “Chase Cars” 2025Dir. Pete Marquis · BBDOADC Awards Bronze 2025
  • Snickers "Tattoo" (2026) commercial still© SnickersSnickers “Tattoo” 2026Dir. Pete Marquis · BBDO
  • Mars Wrigley’s SNICKERS Ice Cream "SNICKERS - Seagull" (2026) commercial still© Mars Wrigley’s SNICKERS Ice CreamMars Wrigley’s SNICKERS Ice Cream “SNICKERS - Seagull” 2026Dir. Pete Marquis · BBDO
  • Mars Wrigley "Snickers - Eulogy" (2026) commercial still© Mars WrigleyMars Wrigley “Snickers - Eulogy” 2026Dir. Pete Marquis · BBDO

More from Mischief @ No Fixed Address

  • Tubi "Rabbit Hole" (2023) commercial still© TubiTubi “Rabbit Hole” 2023Dir. Tom Kuntz · Mischief @ No Fixed AddressEffie Awards Grand Prix 2024
  • Coors Light "Case of the Mondays" (2026) commercial still© Coors LightCoors Light “Case of the Mondays” 2026Mischief @ No Fixed AddressEffie Awards Gold 2026
  • Cash App "Weird for Real" (2025) commercial still© Cash AppCash App “Weird for Real” 2025Mischief @ No Fixed AddressEffie Awards Gold 2025
  • Chili’s "Chili’s is Back" (2025) commercial still© Chili’sChili’s “Chili’s is Back” 2025Mischief @ No Fixed AddressEffie Awards Gold 2025
  • Tinder "Brand" (2024) commercial still© TinderTinder “Brand” 2024Mischief @ No Fixed AddressEffie Awards Gold 2024
  • Heinz "Tip for Heinz" (2024) commercial still© HeinzHeinz “Tip for Heinz” 2024Dir. Maca Rubio · Mischief @ No Fixed AddressEffie Awards Gold 2024

Award-winning media & entertainment commercials

Questions

Who directed the Tubi “Interface Interruption” commercial?

Pete Marquis directed it, produced by Strike Anywhere, for the agency Mischief @ No Fixed Address.

Which agency made Tubi “Interface Interruption”?

Mischief @ No Fixed Address created it for Tubi (2023).

What awards did Tubi “Interface Interruption” win?

6 awards, including NYF 2023 Gold — Film: Viral, One Show 2023 Bronze Pencil — Film & Video, D&AD 2023 Graphite Pencil — Film / Tactical and Ad Age Best Ads of 2023 #10.

Sources for the credits and awards

en.wikipedia.orgsuperbowl-ads.comshotsen.wikipedia.orgdandad.orgweb.archive.orgweb.archive.orgoneclub.orgoneclub.orgnyfadvertising.comnyfadvertising.comeffie.org