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Tubi “Rabbit Hole” 2023

Tubi “Rabbit Hole” (2023) is a Tubi commercial directed by Tom Kuntz for Mischief @ No Fixed Address, produced by MJZ. It won 2 awards, including Clio 2023 Silver — Film / 31 seconds to 60 seconds and Effie US 2024 Grand Effie.

People are pulled into rabbit holes by giant rabbits, falling through a void of floating screens, symbolizing the immersive and endless content available on Tubi.

Video: Tubi on YouTube

Shot by shot

  1. A young woman with red hair, wearing a white sweater, works on her laptop at a desk in a dimly lit room, then turns to look over her shoulder.© Tubi0:03
  2. A school bell is mounted on a wall next to a bulletin board, as a student walks past a classroom door in a school hallway.© Tubi0:17
  3. A Black man in his 30s, wearing a suit jacket and orange sweater, sits at a desk in a classroom, looking at his phone.© Tubi0:18
  4. A person in a grey rabbit costume drags a man out of a white house and onto the green lawn in broad daylight.© Tubi0:24
  5. A man and a woman with curly hair fall backward onto a green lawn outside a house, looking surprised.© Tubi0:27
  6. A man in a car looks at a giant rabbit with long ears and a creepy smile, peering through the car window.© Tubi0:28
  7. A chaotic scene unfolds on a city street as numerous people in rabbit costumes swarm cars, pulling out drivers and passengers.© Tubi0:31
  8. A man in a suit is thrown off a giant rabbit costume near a hole in the ground next to bleachers on a sunny day.© Tubi0:37
  9. A young man in a library is surprised by a large, grey rabbit-like creature that emerges from behind a bookshelf and pushes him into a dark hole on the floor.© Tubi0:39
  10. A young woman with red hair and a light sweater falls through a dark space, surrounded by floating images of people.© Tubi0:47
  11. A man in a suit is screaming while lying down, with another man in a black shirt smiling next to him, in a dark, blue-lit room.© Tubi0:50
  12. A young man in a brown hoodie and black t-shirt falls through a dark void, surrounded by floating images of Jackie Chan in various movie scenes.© Tubi0:51

Stills © Tubi. Made by Mischief @ No Fixed Address, MJZ and Tom Kuntz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Giant rabbits pull people into a content rabbit hole.

Tagline: “Find rabbit holes you didn't know you were looking for.”

rabbit hole metaphorsurrealismunexpected disruptionmass hysteriaimmersive experience

The cut

Length
60 s
Shots
29
Average shot
2.1 s

What creatives use Tubi “Rabbit Hole” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tubi “Rabbit Hole”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with red hair, wearing a white sweater, works on her laptop at a desk in a dimly lit room, then turns to look over her shoulder.© TubiA school bell is mounted on a wall next to a bulletin board, as a student walks past a classroom door in a school hallway.© TubiA Black man in his 30s, wearing a suit jacket and orange sweater, sits at a desk in a classroom, looking at his phone.© TubiA person in a grey rabbit costume drags a man out of a white house and onto the green lawn in broad daylight.© Tubi
    Frames from Tubi “Rabbit Hole”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tubi “Rabbit Hole” in order, with its length, framing and what happens in it.

    A young woman with red hair, wearing a white sweater, works on her laptop at a desk in a dimly lit room, then turns to look over her shoulder.© TubiA school bell is mounted on a wall next to a bulletin board, as a student walks past a classroom door in a school hallway.© TubiA Black man in his 30s, wearing a suit jacket and orange sweater, sits at a desk in a classroom, looking at his phone.© TubiA person in a grey rabbit costume drags a man out of a white house and onto the green lawn in broad daylight.© TubiA man and a woman with curly hair fall backward onto a green lawn outside a house, looking surprised.© TubiA man in a car looks at a giant rabbit with long ears and a creepy smile, peering through the car window.© Tubi
    Length: 60 s · Shots: 29 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Tubi “Rabbit Hole” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© SquarespaceMorrisons “Fish”© Morrisons
    Hornbach · DiDi · Squarespace · Morrisons

More commercials by Tom Kuntz

More from Mischief @ No Fixed Address

  • Tubi "Interface Interruption" (2023) commercial still© TubiTubi “Interface Interruption” 2023Dir. Pete Marquis · Mischief @ No Fixed AddressEffie Awards Grand Prix 2024
  • Coors Light "Case of the Mondays" (2026) commercial still© Coors LightCoors Light “Case of the Mondays” 2026Mischief @ No Fixed AddressEffie Awards Gold 2026
  • Goldfish "Chilean Sea Bass" (2025) commercial still© GoldfishGoldfish “Chilean Sea Bass” 2025Dir. Pete Marquis · Mischief @ No Fixed AddressANDY Awards Gold 2025
  • Cash App "Weird for Real" (2025) commercial still© Cash AppCash App “Weird for Real” 2025Mischief @ No Fixed AddressEffie Awards Gold 2025
  • Chili’s "Chili’s is Back" (2025) commercial still© Chili’sChili’s “Chili’s is Back” 2025Mischief @ No Fixed AddressEffie Awards Gold 2025
  • Tinder "Brand" (2024) commercial still© TinderTinder “Brand” 2024Mischief @ No Fixed AddressEffie Awards Gold 2024

Award-winning media & entertainment commercials

Questions

Who directed the Tubi “Rabbit Hole” commercial?

Tom Kuntz directed it, produced by MJZ, for the agency Mischief @ No Fixed Address.

Which agency made Tubi “Rabbit Hole”?

Mischief @ No Fixed Address created it for Tubi (2023).

What awards did Tubi “Rabbit Hole” win?

2 awards, including Clio 2023 Silver — Film / 31 seconds to 60 seconds and Effie US 2024 Grand Effie.

What is the tagline of Tubi “Rabbit Hole”?

“Find rabbit holes you didn't know you were looking for.”

Sources for the credits and awards

en.wikipedia.orgmjz.comclios.comeffie.orgeffie.orgyoutube.com