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WWF “In Hot Water” 2025

WWF “In Hot Water” (2025) is a WWF commercial directed by Yannis Konstantinidis for NOMINT, produced by NOMINT. It won 23 awards, including ADC 2025 Gold Cube Motion / Film Craft — Motion / Film / Short Video, Cannes Lions 2025 Film Craft Silver and Ciclope 2025 Grand Prix Animation 2D & Stop Motion.

A thermal-vision child navigates increasingly hot, polluted waters, symbolizing the devastating impact of marine heatwaves caused by climate change on ocean life.

Video: NOMINT on Vimeo

Shot by shot

  1. A thermal image of a baby floats in dark blue water, with a large orange heat signature on the left, suggesting danger.© WWF0:33
  2. A stylized, glowing human figure swims through a vibrant, abstract underwater landscape with warm orange and cool blue tones.© WWF0:34
  3. A small, stylized human figure swims away from a large, orange fish and coral in a dark blue, abstract underwater environment.© WWF0:36
  4. A thermal image shows a person floating in a body of water, surrounded by red and blue hues, as if in a hot environment.© WWF0:39
  5. Abstract shot of orange and blue colors blending together with small, bright, glowing shapes moving across the screen.© WWF0:43
  6. A stylized, glowing human figure floats upwards from a mass of red and orange shapes, against a dark blue background.© WWF0:45
  7. A small, glowing, human-like figure floats in a dark red, abstract space surrounded by large, amorphous orange shapes, resembling a microscopic or cosmic environment.© WWF0:53
  8. A small, white, stylized human figure floats amidst numerous glowing orange fish-like shapes in a dark orange, abstract environment.© WWF0:57
  9. A small, glowing human figure floats in a dark red, smoky void, surrounded by miniature, glowing objects like a house, a boat, and a bicycle.© WWF1:02
  10. A tiny human silhouette floats in the center of a large, glowing orange sphere, against a deep red background, symbolizing extreme heat.© WWF1:09
  11. A blurry, glowing white figure of a person is seen from above, against a gradient background of red, orange, and yellow.© WWF1:13
  12. A silhouetted child dances against a vibrant, grainy background that transitions from blue to red.© WWF1:15

Stills © WWF. Made by NOMINT, NOMINT and Yannis Konstantinidis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Thermal vision shows the ocean's rising temperature and its impact on a child.

Tagline: “Stop burning fossil fuels. Save our ocean.”

thermal visionchild in dangerenvironmental warningabstract visualssymbolic journeyrising temperatures

The cut

Length
108 s
Shots
33
Average shot
3.3 s
Format
animation 3d

What creatives use WWF “In Hot Water” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of WWF “In Hot Water”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A thermal image of a baby floats in dark blue water, with a large orange heat signature on the left, suggesting danger.© WWFA stylized, glowing human figure swims through a vibrant, abstract underwater landscape with warm orange and cool blue tones.© WWFA small, stylized human figure swims away from a large, orange fish and coral in a dark blue, abstract underwater environment.© WWFA thermal image shows a person floating in a body of water, surrounded by red and blue hues, as if in a hot environment.© WWF
    Frames from WWF “In Hot Water”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of WWF “In Hot Water” in order, with its length, framing and what happens in it.

    A thermal image of a baby floats in dark blue water, with a large orange heat signature on the left, suggesting danger.© WWFA stylized, glowing human figure swims through a vibrant, abstract underwater landscape with warm orange and cool blue tones.© WWFA small, stylized human figure swims away from a large, orange fish and coral in a dark blue, abstract underwater environment.© WWFA thermal image shows a person floating in a body of water, surrounded by red and blue hues, as if in a hot environment.© WWFAbstract shot of orange and blue colors blending together with small, bright, glowing shapes moving across the screen.© WWFA stylized, glowing human figure floats upwards from a mass of red and orange shapes, against a dark blue background.© WWF
    Length: 108 s · Shots: 33 · Average shot: 3.3 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a thermal vision

    Before you present an idea, you need to know who has done it, and how.

    WWF “In Hot Water” is built on a thermal vision. Search the library by idea to see every spot that uses it.

    Easton/Rawlings “The Hype Fire Is Loose”© Easton/RawlingsPuma “Fuel Your Fast”© PumaNike “Football - World's Most Dangerous Striker”© NikeMurkage Dave “Puma - Ultra”© Murkage Dave
    Easton/Rawlings · Puma · Nike · Murkage Dave

More commercials by Yannis Konstantinidis

Award-winning public service & ngo commercials

  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Childline "It Follows Me Around" (2013) commercial still© ChildlineChildline “It Follows Me Around” 2013Dir. Ben Liam JonesLondon International Awards Grand Prix 2013
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the WWF “In Hot Water” commercial?

Yannis Konstantinidis directed it, produced by NOMINT, for the agency NOMINT.

Which agency made WWF “In Hot Water”?

NOMINT created it for WWF (2025).

What awards did WWF “In Hot Water” win?

23 awards, including ADC 2025 Gold Cube Motion / Film Craft — Motion / Film / Short Video, Cannes Lions 2025 Film Craft Silver, Ciclope 2025 Grand Prix Animation 2D & Stop Motion and ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Animation.

What is the tagline of WWF “In Hot Water”?

“Stop burning fossil fuels. Save our ocean.”

Sources for the credits and awards

britisharrows.comclios.comThe WorkThe Workoneclub.orgoneclub.orgoneclub.orgoneclub.orgoneclub.orgcreativecircle.co.ukawards.ciclopefestival.comawards.ciclopefestival.com