Photoplay

01 · Featured

Photoplay's most awarded commercial

Ciclope Gold 2014

Doritos “Finger Cleaner” 2014

A group of mechanics invent a bizarre finger-cleaning device that only works for Doritos, leading to a surprising and humorous revelation about its true purpose.

Directed by Tom Noakes · Direct · Photoplay

See the spot →Every shot in the library

02 · Directors

Notable directors at Photoplay

Who made the work, and how much of it won awards. From the credits on every spot.

• © Doritos1 award-winningTom Noakes2 spots · Doritos “Finger Cleaner”
• © CPAScott Otto-Anderson13 spots · CPA “Small Business”
• © MARSSarah Adamson11 spots · MARS “Maltesers Duos”
• © TreasuryDropbear7 spots · Treasury “Earned Here, Taxed Here”
• © INGStef Smith7 spots · ING “Savings Is In - Xmas”
• © Australian AvocadosGary John5 spots · Australian Avocados “Better”
• © ZoetisMichael Gupta5 spots · Zoetis “Simparica Spring”
• © TurboTaxRBG64 spots · TurboTax “Let's Address The Latter”
• © MazdaLance Kelleher3 spots · Mazda “Built Like A BT-50”
• © BondsGracie Otto3 spots · Bonds “Gotta Be Bonds”
• © LexusMelvin Montalban3 spots · Lexus “Encore - Where Life Meets Amazing”
• © OfficeworksHusein Alicajic2 spots · Officeworks “Officeworks 'Let Their Amazing Out”

03 · Clients

Photoplay's clients

Every brand in the library, by award-winning work.

• Doritos2014

  1 commercials · 1 award-winning

• Australia Post2026

  4 commercials

• Greenpeace Australia2025

  4 commercials

• Mazda2018–2023

  3 commercials

• McDonald’s Australia2025–2026

  3 commercials

• ING2026

  3 commercials

• Blackmores2016–2023

  2 commercials

• TK Maxx2018

  2 commercials

• Westfield2018

  2 commercials

• Kleenex2025

  2 commercials

• Australian Unity2015–2024

  2 commercials

• MUTTI PARMA2022

  2 commercials

Also: McDonald's, amaysim, St. George, Officeworks, CPA, Australian Avocados, Pet Circle, Bonds, Powerball, TurboTax, Treasury, Optus

04 · Works with

Who Photoplay works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Photoplay's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Ciclope

  .

06 · Work

Commercials by Photoplay

Our visual library has 79 Photoplay commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© MARSMARS “Maltesers Duos” 2026

© INGING “Savings Is In - Xmas” 2026

© INGING “Savings Is In - Date” 2026

© INGING “Savings Is In - Parking” 2026

© AirBnBAirBnB “Weekends Forever” 2026

Most awarded

• © DoritosDoritos “Finger Cleaner” 2014Dir. Tom Noakes · DirectCiclope Gold 2014
• © MARSMARS “Maltesers Duos” 2026Dir. Sarah Adamson · T&P Australia
• © INGING “Savings Is In - Xmas” 2026Dir. Stef Smith · Ogilvy
• © INGING “Savings Is In - Date” 2026Dir. Stef Smith · Ogilvy
• © INGING “Savings Is In - Parking” 2026Dir. Stef Smith · Ogilvy
• © AirBnBAirBnB “Weekends Forever” 2026Dir. Sarah Adamson · AKQA Australia
• © My Muscle ChefMy Muscle Chef “Life Keeps Coming” 2026Dir. Michael Gupta · Thinkerbell
• © Australia PostAustralia Post “Delivering to Australia - Beach Shower” 2026Dir. Sarah Adamson · Droga5 Anz, Part of Accenture Song
• © Australia PostAustralia Post “Delivering for Australia - Couch” 2026Dir. Sarah Adamson · Droga5 Anz, Part of Accenture Song
• © Australia PostAustralia Post “Delivering for Australia - Fishing” 2026Dir. Sarah Adamson · Droga5 Anz, Part of Accenture Song
• © McDonald's AustraliaMcDonald's Australia “There's a Drink for That” 2026Dir. Bonnie Coumbe · Wieden+Kennedy Sydney
• © McDonald'sMcDonald's “Box Campaign” 2026Dir. Scott Otto-Anderson
• © HESTAHESTA “Don't Tell Me” 2026Dir. Sarah Adamson · AKQA Australia
• © PanadolPanadol “70 Years” 2026Dir. Michael Gupta · Leo
• © Australia PostAustralia Post “2655 postcodes 1” 2026Dir. Sarah Adamson · Droga5 Anz, Part of Accenture Song
• © Momentum EnergyMomentum Energy “A Helping Hand” 2026Dir. Stef Smith
• © ZoetisZoetis “Simparica Spring” 2025Dir. Michael Gupta · BMF
• © GoogleGoogle “Just Ask Google” 2025Dir. Michael Gupta · 72andSunny
• © McDonald’s AustraliaMcDonald’s Australia “McSmart 15” 2025Dir. Sarah Adamson · DDB
• © McDonald’s AustraliaMcDonald’s Australia “McSmart” 2025Dir. Sarah Adamson · DDB
• © KleenexKleenex “First Solo Mission” 2025Dir. Melvin Montalban · Thinkerbell
• © KleenexKleenex “Little Bad Wolf” 2025Dir. Melvin Montalban · Thinkerbell
• © NestleNestle “Allen's 'Bring the Fun” 2025Dir. Sarah Adamson · VML
• © TravelokaTraveloka “Travelator” 2025Dir. Scott Otto-Anderson · Bastion Australia

07 · For producers

What producers use Photoplay's page for

1. 01Who directs for Photoplay

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Photoplay's 79 commercials, with the agencies and awards.

   © Doritos© MARS© ING© ING

   Scott Otto-Anderson · Sarah Adamson · DropbearOpen Photoplay in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Photoplay's work by year, brand and award in one place, and the companies with a similar body of work.

   © Skinny© Ubisoft© New Zealand Government© John Lewis

   Similar: Good Oil, Stink, FinchCompare in the library →

08 · Questions

About Photoplay