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commercial director

Stef Smith

Stef Smith is a commercial director. FrameThrower's visual library has 7 of their commercials (2020–2026), cut shot by shot. The work includes spots for ING, The Core Agency, Amcal and Momentum Energy, produced most often by Photoplay, for agencies including Ogilvy, The Core Agency and Bastion Australia.

7
Commercials in our library
2020–2026
Active

01 · Featured

Stef Smith's most awarded commercial

ING “Savings Is In - Xmas” (2026), still© INGING “Savings Is In - Xmas” (2026), frame 2© INGING “Savings Is In - Xmas” (2026), frame 3© INGING “Savings Is In - Xmas” (2026), frame 4© INGING “Savings Is In - Xmas” (2026), frame 5© INGING “Savings Is In - Xmas” (2026), frame 6© ING

ING “Savings Is In - Xmas” 2026

A man in his pajamas receives a Christmas decoration delivery in July, revealing his strategy to save money by buying off-season.

Directed by Stef Smith · Ogilvy · Photoplay

02 · Brands

Brands Stef Smith has made commercials for

Every brand in the library, by award-winning work.

  • ING2026

    3 commercials

  • The Core Agency2020

    1 commercials

  • Amcal2024

    1 commercials

  • Momentum Energy2026

    1 commercials

  • Domain2022

    1 commercials

03 · Works with

Who Stef Smith works with

From the credits: the companies behind the spots, by number of spots.

Production companies Stef Smith works with

Agencies Stef Smith works with

04 · Work

Commercials by Stef Smith

Our visual library has 7 Stef Smith commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020

Latest

ING “Savings Is In - Xmas” (2026)© INGING “Savings Is In - Xmas” 2026
ING “Savings Is In - Date” (2026)© INGING “Savings Is In - Date” 2026
ING “Savings Is In - Parking” (2026)© INGING “Savings Is In - Parking” 2026
Momentum Energy “A Helping Hand” (2026)© Momentum EnergyMomentum Energy “A Helping Hand” 2026
Amcal “For You. For Life” (2024)© AmcalAmcal “For You. For Life” 2024

Most awarded

  • ING "Savings Is In - Xmas" (2026) commercial still© INGING “Savings Is In - Xmas” 2026Dir. Stef Smith · Ogilvy
  • ING "Savings Is In - Date" (2026) commercial still© INGING “Savings Is In - Date” 2026Dir. Stef Smith · Ogilvy
  • ING "Savings Is In - Parking" (2026) commercial still© INGING “Savings Is In - Parking” 2026Dir. Stef Smith · Ogilvy
  • Momentum Energy "A Helping Hand" (2026) commercial still© Momentum EnergyMomentum Energy “A Helping Hand” 2026Dir. Stef Smith
  • Amcal "For You. For Life" (2024) commercial still© AmcalAmcal “For You. For Life” 2024Dir. Stef Smith · Bastion Australia
  • Domain "The Only App You Need" (2022) commercial still© DomainDomain “The Only App You Need” 2022Dir. Stef Smith
  • The Core Agency "Pour & Feed" (2020) commercial still© The Core AgencyThe Core Agency “Pour & Feed” 2020Dir. Stef Smith · The Core Agency

05 · For producers

What producers use Stef Smith's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Stef Smith's work and find directors with a similar style, each with every spot, agency, production company and award.

    Stefano & Alejandra© EL CORTE INGLÉS INSURANCEBart Timmer© Volkswagen AGJJ Adler© ManscapedAbe Forsythe© Toyota
    Similar to Stef Smith: Stefano & Alejandra, Bart Timmer, JJ Adler

  2. 02Stef Smith's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 7 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    ING “Savings Is In - Xmas”© INGING “Savings Is In - Date”© INGING “Savings Is In - Parking”© INGMomentum Energy “A Helping Hand”© Momentum Energy
    7 commercials, 0 award-winning

06 · Questions

About Stef Smith

What commercials has Stef Smith directed?+

7 in the library, 2020–2026, including ING “Savings Is In - Xmas”, ING “Savings Is In - Date”, ING “Savings Is In - Parking” and Momentum Energy “A Helping Hand”.

Which production company does Stef Smith work with?+

Most often Photoplay (7 spots).

Which agencies has Stef Smith worked with?+

Ogilvy (3), The Core Agency (1) and Bastion Australia (1).

Which directors have a similar style to Stef Smith?+

Stefano & Alejandra, Bart Timmer, JJ Adler, Abe Forsythe and Mike Baldwin, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Stef Smith: matched by the ideas, tone and categories of their commercials.