BMF

01 · Featured

BMF's most awarded commercial

© ALDI Mamia Nappies© ALDI Mamia Nappies© ALDI Mamia Nappies© ALDI Mamia Nappies© ALDI Mamia Nappies© ALDI Mamia Nappies

Clio Awards Gold 2013

ALDI Mamia Nappies “Ready When You're Not” 2013

This ad shows babies in various situations where they are about to cry or are crying, but their parents are distracted by important events, highlighting the need for reliable nappies.

Directed by Scott Pickett · BMF · Jungle Boys

Every shot in the library

Also watch

Tooheys Extra Dry “Nocturnal Migration” 2011 →AdFest Gold 2012

02 · Directors

Notable directors at BMF

Who made the work, and how much of it won awards. From the credits on every spot.

• © Australia for UNHCR2 award-winningKyra Bartley3 spots · Australia for UNHCR “The Reluctant Shanty”
• © Tooheys Extra Dry1 award-winningGarth Davis1 spots · Tooheys Extra Dry “Nocturnal Migration”
• © ALDI Mamia Nappies1 award-winningScott Pickett1 spots · ALDI Mamia Nappies “Ready When You're Not”
• © Tap King1 award-winningSteve Rogers1 spots · Tap King “The Search”
• © AldiHamish Rothwell14 spots · Aldi “The Miracle Ham”
• © AldiDave Wood4 spots · Aldi “Precedented Prices”
• © Department of TransportJoel Kefali4 spots · Department of Transport “Don't Let A Car Change Who you Are”
• © AldiJeff Low3 spots · Aldi “Loyalty”
• © AldiSteve Ayson2 spots · Aldi “Good Different”
• © P&O CruisesMatt Devine2 spots · P&O Cruises “Cruiselings”
• © WestpacTom Campbell2 spots · Westpac “Dog”
• © Tourism TasmaniaTaylor Ferguson2 spots · Tourism Tasmania “Tasman Ai”

03 · Clients

BMF's clients

Every brand in the library, by award-winning work.

• Tourism Tasmania2022–2024

  4 commercials · 2 award-winning

• ALDI Australia2015–2024

  5 commercials · 1 award-winning

• Australia for UNHCR2023

  1 commercials · 1 award-winning

• Tooheys Extra Dry2011

  1 commercials · 1 award-winning

• ALDI Mamia Nappies2013

  1 commercials · 1 award-winning

• Tap King2014

  1 commercials · 1 award-winning

• Aldi2016–2026

  21 commercials

• Department of Social Services2022–2024

  4 commercials

• Westpac2025–2026

  4 commercials

• Australian Government Department of Health and Aged Care2024

  3 commercials

• George Weston Foods2023–2025

  2 commercials

• Sharesies AU2023

  2 commercials

Also: Australian Lamb, Treasury, TAL Insurance, Barista Bros, The Athletes Foot, Amart, Afterpay, P&O Cruises, TAL, BPAY, BWS, Sportsbet

04 · Works with

Who BMF works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

BMF's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 2

  Spikes Asia

  .

• 2

  Clio Awards

  .

• 1

  shots Awards

  .

• 1

  AdFest

  .

• 1

  D&AD

  .

06 · Work

Commercials by BMF

Our visual library has 78 BMF commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© AldiAldi “Low Prices” 2026

© Department of TransportDepartment of Transport “Don't Let A Car Change Who you Are” 2026

© Department of HealthDepartment of Health “and Aged Care - Give Up For Good” 2026

© WestpacWestpac “Dog” 2026

© George Western FoodsGeorge Western Foods “Tip Top - Back To School” 2026

Most awarded

• © ALDI Mamia NappiesALDI Mamia Nappies “Ready When You're Not” 2013Dir. Scott Pickett · BMFClio Awards Gold 2013
• © Tap KingTap King “The Search” 2014Dir. Steve Rogers · BMFD&AD Graphite Pencil 2014
• © Tourism TasmaniaTourism Tasmania “Become A Winter Person” 2024Dir. Kyra Bartley · BMFshots Awards Gold 2024
• © Australia for UNHCRAustralia for UNHCR “The Reluctant Shanty” 2023Dir. Kyra Bartley · BMFSpikes Asia Gold 2023
• © Tooheys Extra DryTooheys Extra Dry “Nocturnal Migration” 2011Dir. Garth Davis · BMFAdFest Gold 2012
• © Aldi AustraliaAldi Australia “Mammoth” 2015BMFSpikes Asia Silver 2015
• © Tourism TasmaniaTourism Tasmania “Call of the Off Season” 2022BMFClio Awards Bronze 2022
• © AldiAldi “Low Prices” 2026Dir. Andreas Nilsson · BMF
• © Department of TransportDepartment of Transport “Don't Let A Car Change Who you Are” 2026Dir. Joel Kefali · BMF
• © Department of HealthDepartment of Health “and Aged Care - Give Up For Good” 2026Dir. Michelle Savill · BMF
• © WestpacWestpac “Dog” 2026Dir. Tom Campbell · BMF
• © George Western FoodsGeorge Western Foods “Tip Top - Back To School” 2026Dir. Pete Nizic · BMF
• © AldiAldi “Loyalty” 2025Dir. Jeff Low · BMF
• © AldiAldi “Tuna” 2025Dir. Jeff Low · BMF
• © Barista BrosBarista Bros “Catfish” 2025Dir. Jeff Low · BMF
• © ALDIALDI “Bottomless Bag” 2025Dir. Hamish Rothwell · BMF
• © BPAYBPAY “Debit Day” 2025Dir. Craig Rasmus · BMF
• © WestpacWestpac “Cricket - Auction” 2025Dir. Dave Wood · BMF
• © WestpacWestpac “Cricket - Expansion” 2025Dir. Dave Wood · BMF
• © WestpacWestpac “Cricket - Savings” 2025Dir. Dave Wood · BMF
• © hipageshipages “Backyard” 2025Dir. Owen Trevor Black · BMF
• © AldiAldi “Trailblazers” 2025Dir. Trent O'Donnell · BMF
• © George Weston FoodsGeorge Weston Foods “Golden Bakery - Make every bite Golden” 2025Dir. Adam Gunser · BMF
• © ZoetisZoetis “Simparica Spring” 2025Dir. Michael Gupta · BMF

07 · For producers

What producers use BMF's page for

1. 01Who BMF hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind BMF's 78 commercials, spot by spot.

   © ALDI Mamia Nappies© Tap King© Tourism Tasmania© Australia for UNHCR

   Hamish Rothwell · Dave Wood · Joel KefaliOpen BMF in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   BMF's work by year, brand and award in one place, and the companies with a similar body of work.

   © Aqualtis Washing Machine© Guinness© Vodafone© Harvey Nichols

   Similar: Leo Burnett, AMV BBDO, BBHCompare in the library →

08 · News

BMF in the news

The latest stories we could source.

• 2026-08BMF Delivers 23% Margin, 11% Net Revenue Jump.bandt.com.au
• 2026-08BMF Wins Amazon's Ring Home Security.LBB
• 2026-08Superloop Appoints BMF as Lead Creative Agency.bandt.com.au
• 2026-05BMF won Dementia Australia creative pitch.adnews.com.au
• 2026-04BMF appointed Scott Nowell as Creative Chair.leadiq.com
• 2026-01BMF Expands to Melbourne.LBB
• 2025-10BMF Named Agency Of The Year At 2025 Real Media Awards.LBB
• 2025-10BMF wins most effective agency of the year, for the second year running at 2025 Australian Effie Awards.bmf.com.au

09 · Questions

About BMF