The Sweet Shop

01 · Featured

The Sweet Shop's most awarded commercial

© Meat & Livestock, Australia© Meat & Livestock, Australia© Meat & Livestock, Australia© Meat & Livestock, Australia© Meat & Livestock, Australia© Meat & Livestock, Australia

Clio Awards Gold 2025

Meat & Livestock, Australia “The Comments Section” 2025

A commercial that brings the internet's comments section to life in a stadium, showing how quickly online disagreements can turn into real-life harmony over a shared love for lamb.

Directed by Max Barden · Droga5 Anz, Part of Accenture Song · The Sweet Shop

Every shot in the library

Also watch

Spark “Play” 2020 →D&AD Graphite Pencil 2020

02 · Directors

Notable directors at The Sweet Shop

Who made the work, and how much of it won awards. From the credits on every spot.

• © Spark New Zealand6 award-winningDamien Shatford14 spots · Spark New Zealand “It's Better With Spark”
• © Spark4 award-winningMark Albiston10 spots · Spark “Play”
• © Volkswagen Group Import Company2 award-winningSteve Ayson8 spots · Volkswagen Group Import Company “Senior Rebels”
• © Meat & Livestock, Australia2 award-winningMax Barden3 spots · Meat & Livestock, Australia “The Comments Section”
• © Dog's Trust2 award-winningNicolas Jack Davies2 spots · Dog's Trust “Groundhog Day”
• © NIKE Free1 award-winningNoah Marshall4 spots · NIKE Free “Maureen”
• © Tourism New Zealand1 award-winningMichael Redwood1 spots · Tourism New Zealand “Good Morning World”
• © Rebel Sport Nz1 award-winningJoel Harmsworth1 spots · Rebel Sport Nz “Ode to Winter”
• © Heineken1 award-winningSega1 spots · Heineken “Wok”
• © Starbucks1 award-winningNicolas Davies1 spots · Starbucks “What's Your Name”
• © Steinlager1 award-winningDamian Shatford1 spots · Steinlager “Be the Artist”
• © First Interstate BankMichael Downing3 spots · First Interstate Bank “No Nonsense Banking - Handshake”

03 · Clients

The Sweet Shop's clients

Every brand in the library, by award-winning work.

• Uber Eats2024

  3 commercials · 2 award-winning

• Macpac2024

  2 commercials · 2 award-winning

• Tourism New Zealand2021–2024

  2 commercials · 1 award-winning

• Rebel Sport Nz2014–2015

  2 commercials · 1 award-winning

• Toyota2021–2024

  2 commercials · 1 award-winning

• Meat & Livestock Australia2024–2025

  2 commercials · 1 award-winning

• Volkswagen2011

  1 commercials · 1 award-winning

• Volkswagen Group Import Company2013

  1 commercials · 1 award-winning

• New Zealand Lotteries2017

  1 commercials · 1 award-winning

• Dog's Trust2023

  1 commercials · 1 award-winning

• No Place to Hide2022

  1 commercials · 1 award-winning

• Thomas Cook2016

  1 commercials · 1 award-winning

Also: Three, Spark New Zealand, Heineken, New Zealand Transport Agency Waka Kotahi, Spark, Starbucks, Sky, Steinlager, NIKE Free, Visit Victoria, McDonald's, First Interstate Bank

04 · Works with

Who The Sweet Shop works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

The Sweet Shop's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 6

  Spikes Asia

  .

• 3

  Creative Circle

  .

• 3

  shots Awards

  .

• 3

  D&AD

  .

• 2

  Clio Awards

  .

• 2

  Epica

  .

• 2

  The One Show

  .

• 1

  Kinsale Sharks

  .

06 · Work

Commercials by The Sweet Shop

Our visual library has 71 The Sweet Shop commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Ciclope Gold 2026

© New Zealand Transport Agency Waka KotahiNew Zealand Transport Agency Waka Kotahi “Booze Maths” 2026shots Awards Gold 2026

© SealordSealord “We Love Fish” 2026

© First Interstate BankFirst Interstate Bank “No Nonsense Banking - Handshake” 2026

© First Interstate BankFirst Interstate Bank “No Nonsense Banking - Every Step” 2026

Most awarded

• © Meat & Livestock, AustraliaMeat & Livestock, Australia “The Comments Section” 2025Dir. Max Barden · Droga5 Anz, Part of Accenture SongClio Awards Gold 2025
• © SparkSpark “Play” 2020Dir. Mark Albiston · Colenso BBDOD&AD Graphite Pencil 2020
• © VolkswagenVolkswagen “Change Rooms” 2011DDBClio Awards Silver 2012
• © Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026
• © New Zealand Transport Agency Waka KotahiNew Zealand Transport Agency Waka Kotahi “Booze Maths” 2026Dir. Max Barden · McCannshots Awards Gold 2026
• © MacpacMacpac “Weather Anything” 2024Dir. Damien Shatford · The Monkeys Melbourne | Part of Accenture Songshots Awards Gold 2023
• © ToyotaToyota “An Unbreakable Bond” 2021Dir. Damien Shatford · Saatchi & Saatchi / Aucklandshots Awards Gold 2021
• © StarbucksStarbucks “What's Your Name” 2020Dir. Nicolas Davies · IrisEpica Gold 2021
• © Thomas CookThomas Cook “Pool Kid” 2016Dir. Mark Albiston · AlbionCreative Circle Gold 2016
• © Uber EatsUber Eats “Magic” 2024Dir. Damien Shatford · SpecialSpikes Asia Silver 2024
• © SkySky “Murmuration” 2015Dir. Steve Ayson · DDB New ZealandSpikes Asia Silver 2015
• © SteinlagerSteinlager “Be the Artist” 2014Dir. Damian Shatford · DDB New ZealandD&AD Wood Pencil 2014
• © Volkswagen Group Import CompanyVolkswagen Group Import Company “Senior Rebels” 2013Dir. Steve Ayson · DDB CHINA GROUPEpica Silver 2013
• © NIKE FreeNIKE Free “Maureen” 2006Dir. Noah Marshall · Publicis MojoD&AD Wood Pencil 2006
• © Tourism New ZealandTourism New Zealand “Good Morning World” 2021Dir. Michael Redwood · SpecialThe One Show Bronze 2020
• © HeinekenHeineken “Wok” 2016Dir. Sega · Droga5The One Show Bronze 2016
• © MacpacMacpac “A Bit Precarious” 2024Dir. Damien Shatford · The Monkeys, part of Accenture SongSpikes Asia Bronze 2024
• © Uber EatsUber Eats “Period Romance” 2024Dir. Damien Shatford · SpecialSpikes Asia Bronze 2024
• © Dog's TrustDog's Trust “Groundhog Day” 2023Dir. Nicolas Jack Davies · VCCPCreative Circle Bronze 2023
• © No Place to HideNo Place to Hide “Uninvited” 2022Dir. Nicolas Jack DaviesCreative Circle Bronze 2022
• © ThreeThree “Make up Tutorial” 2018Dir. Mark Albiston · Boys + GirlsKinsale Sharks Bronze 2018
• © New Zealand LotteriesNew Zealand Lotteries “Dylan” 2017Dir. Mark Albiston · DDBSpikes Asia Bronze 2017
• © Rebel Sport NzRebel Sport Nz “Ode to Winter” 2014Dir. Joel Harmsworth · Ogilvy & Mather New ZealandSpikes Asia Bronze 2014
• © SealordSealord “We Love Fish” 2026Dir. Damien Shatford · Motion Sickness

07 · For producers

What producers use The Sweet Shop's page for

1. 01Who directs for The Sweet Shop

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind The Sweet Shop's 71 commercials, with the agencies and awards.

   © Meat & Livestock, Australia© Spark© Volkswagen© Spark New Zealand

   Damien Shatford · Mark Albiston · Steve AysonOpen The Sweet Shop in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   The Sweet Shop's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Old Spice© Nextel© Skinny

   Similar: Biscuit Filmworks, MJZ, Hungry ManCompare in the library →

08 · News

The Sweet Shop in the news

The latest stories we could source.

• 2026-08The Sweetshop UK unveils new leadership structureshots
• 2026-04The Sweetshop US Merges with InterrogateLBB

09 · Questions

About The Sweet Shop