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O Positive logo

commercial production company

O Positive

O Positive is a highly regarded commercial film production company that creates work for brands and agencies worldwide. It is a bi-coastal production company in the entertainment industry. Founded in 2007 by Ralph Laucella. FrameThrower's visual library has 146 O Positive commercials (2010–2026), cut shot by shot, 43 of them award-winning, for clients including Foot Locker, Apple, ESPN and Snickers, directed by David Shane, Jim Jenkins and Brian Billow among others.

Visit opositivefilms.com
146
Commercials in our library
43
Award-winning
2010–2026
Active
2007
Founded

01 · Featured

O Positive's most awarded commercial

HBO GO “Happily Married” (2014), still© HBO GOHBO GO “Happily Married” (2014), frame 2© HBO GOHBO GO “Happily Married” (2014), frame 3© HBO GOHBO GO “Happily Married” (2014), frame 4© HBO GOHBO GO “Happily Married” (2014), frame 5© HBO GOHBO GO “Happily Married” (2014), frame 6© HBO GO

Cannes Lions Gold 2014

HBO GO “Happily Married” 2014

A family watches a divorce scene from Curb Your Enthusiasm, leading to an awkward conversation about their own marriage and the kids' discomfort.

O Positive

Also watch

Video: Apple on YouTube

Apple “Detectives” 2022 →The One Show Gold 2022

02 · Directors

Notable directors at O Positive

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

O Positive's clients

Every brand in the library, by award-winning work.

  • Foot Locker2013–2017

    5 commercials · 5 award-winning

  • Apple2022–2025

    9 commercials · 4 award-winning

  • ESPN2011–2024

    9 commercials · 3 award-winning

  • Snickers2015–2022

    4 commercials · 3 award-winning

  • FedEx2011–2017

    3 commercials · 3 award-winning

  • Clorox Bleach2015

    2 commercials · 2 award-winning

  • HBO GO2014

    2 commercials · 2 award-winning

  • Uber Eats2025

    4 commercials · 1 award-winning

  • Avocados From Mexico2017–2018

    2 commercials · 1 award-winning

  • Geico2020–2026

    2 commercials · 1 award-winning

  • Chevrolet2022

    2 commercials · 1 award-winning

  • Fed Ex2013

    1 commercials · 1 award-winning

Also: Home Box Office, Mars, Island's Edge, Uber One for Students, Itv, Bud Light Seltzer, ESPN This Is Sports Center, Workday, PETA UK, Currys PC World, Uber/Uber Eats, Native

04 · Works with

Who O Positive works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

O Positive's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 10

    Cannes Lions

    .

  • 9

    The One Show

    .

  • 5

    AICP Awards

    .

  • 4

    D&AD

    .

  • 3

    London International Awards

    .

  • 3

    Epica

    .

  • 2

    Effie Awards

    1 top prize

  • 2

    Clio Awards

    .

Top award-winning spots

  • Cannes Lions Gold 2014HBO GO “Happily Married”
  • Cannes Lions Gold 2014HBO GO “What's He In”
  • The One Show Gold 2025Uber/Uber Eats “When You’ve Done Enough - Evil’d Enough”
  • The One Show Gold 2022Apple “Detectives”
  • The One Show Gold 2019HBO x Bud Light “Game of Thrones x Bud Light - Joust”
  • The One Show Gold 2018Snickers “Recovery Room”
  • Effie Awards Grand Prix 2026Uber Eats “A Century of Cravings”
  • AICP Awards Winner 2025Apple “Pudding”

Company honours

  • No. 3 ranking in the Top 10 for the Palme D'Or by the Lions Creativity Report of the Decade (2020)a-p-a.net
  • Emmy Award for Outstanding Commercial (2025)opositivefilms.com
  • Second most awarded company at the AICP Show (2024)opositivefilms.com
  • Ranked No. 4 for the Cannes Lions Palme d'Or among all production companies worldwide (2024)opositivefilms.com
  • AICP's Most Awarded Production Company (2020)opositivefilms.com

06 · Work

Commercials by O Positive

Our visual library has 146 O Positive commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2010
2015
2020
2025

Latest

PETA UK “Happy Christmassacre” (2026)© PETA UKPETA UK “Happy Christmassacre” 2026British Arrows Silver 2026
Wegovy “A New Way” (2026)© WegovyWegovy “A New Way” 2026
GEICO “Feels As Good As - Hammer Time” (2026)© GEICOGEICO “Feels As Good As - Hammer Time” 2026
Norwegian Cruise Line “It’s Different Out Here: Flip Flops” (2026)© Norwegian Cruise LineNorwegian Cruise Line “It’s Different Out Here: Flip Flops” 2026
Credit One Bank “Within Reach” (2026)© Credit One BankCredit One Bank “Within Reach” 2026

Most awarded

  • HBO GO "Happily Married" (2014) commercial still© HBO GOHBO GO “Happily Married” 2014Cannes Lions Gold 2014
  • HBO GO "What's He In" (2014) commercial still© HBO GOHBO GO “What's He In” 2014Dir. David Shane · SS+KCannes Lions Gold 2014
  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025
  • Apple "Detectives" (2022) commercial still© AppleApple “Detectives” 2022Dir. David Shane · AppleThe One Show Gold 2022
  • HBO x Bud Light "Game of Thrones x Bud Light - Joust" (2019) commercial still© HBO x Bud LightHBO x Bud Light “Game of Thrones x Bud Light - Joust” 2019The One Show Gold 2019
  • Snickers "Recovery Room" (2018) commercial still© SnickersSnickers “Recovery Room” 2018Dir. David Shane · BBDOThe One Show Gold 2018
  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Apple "Pudding" (2025) commercial still© AppleApple “Pudding” 2025Dir. David Shane · AppleAICP Awards Winner 2025
  • Chevrolet "Walter the Cat" (2022) commercial still© ChevroletChevrolet “Walter the Cat” 2022Dir. Jim Jenkins · Commonwealth//McCannAICP Awards Winner 2022
  • Bud Light Seltzer "Inside Post's Brain" (2020) commercial still© Bud Light SeltzerBud Light Seltzer “Inside Post's Brain” 2020Dir. Jim Jenkins · Weiden+KennedyAICP Awards Winner 2020
  • Foot Locker "Kyrie in the Air" (2013) commercial still© Foot LockerFoot Locker “Kyrie in the Air” 2013Dir. Jim Jenkins · BBDOAICP Awards Winner 2013
  • Progresso "Mixed Signals" (2010) commercial still© ProgressoProgresso “Mixed Signals” 2010Dir. Jim Jenkins · Saatchi & Saatchi New YorkAICP Awards Winner 2010
  • Apple "Warren" (2025) commercial still© AppleApple “Warren” 2025Dir. David Shane · AppleCannes Lions Silver 2025
  • Currys PC World "Spare The Act Nespresso" (2016) commercial still© Currys PC WorldCurrys PC World “Spare The Act Nespresso” 2016Dir. David Shane · AMV BBDOCannes Lions Silver 2016
  • Mars Chocolate North America "Brady Bunch" (2015) commercial still© Mars Chocolate North AmericaMars Chocolate North America “Brady Bunch” 2015Dir. Jim Jenkins · BBDOCannes Lions Silver 2015
  • Home Box Office "Happily Married" (2014) commercial still© Home Box OfficeHome Box Office “Happily Married” 2014Dir. David Shane · SS+KCannes Lions Silver 2014
  • Fed Ex "Band" (2013) commercial still© Fed ExFed Ex “Band” 2013Dir. Jim JenkinsCannes Lions Silver 2013
  • Native "Traffic Stop" (2023) commercial still© NativeNative “Traffic Stop” 2023Dir. David Shane · VCCPThe One Show Silver 2023
  • FedEx "Exchange Student" (2011) commercial still© FedExFedEx “Exchange Student” 2011Dir. Jim Jenkins · BBDOThe One Show Silver 2011
  • PETA UK "Happy Christmassacre" (2026) commercial still© PETA UKPETA UK “Happy Christmassacre” 2026Dir. David Shane · GreyBritish Arrows Silver 2026
  • Foot Locker "All Is Right" (2014) commercial still© Foot LockerFoot Locker “All Is Right” 2014Dir. Jim Jenkins · BBDOClio Awards Silver 2014
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Workday "Rock Star" (2023) commercial still© WorkdayWorkday “Rock Star” 2023Dir. Jim Jenkins · OgilvyEffie Awards Gold 2024
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018

07 · For producers

What producers use O Positive's page for

  1. 01Who directs for O Positive

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind O Positive's 146 commercials, with the agencies and awards.

    HBO GO “Happily Married”© HBO GOHBO GO “What's He In”© HBO GOUber/Uber Eats “When You’ve Done Enough - Evil’d Enough”© Uber/Uber EatsApple “Detectives”© Apple
    David Shane · Jim Jenkins · Brian Billow

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    O Positive's work by year, brand and award in one place, and the companies with a similar body of work.

    Hungry Man© NextelBiscuit Filmworks© AnthropicMJZ© Old SpiceArts & Sciences© Wilkinson Sword
    Similar: Hungry Man, Biscuit Filmworks, MJZ

08 · News

O Positive in the news

The latest stories we could source.

  • 2025, O Positive Films won the Emmy Award for Outstanding Commercial.opositivefilms.com
  • 2024, O Positive was the second most awarded company at the AICP Show and ranked No. 4 for the Cannes Lions Palme d'Or.opositivefilms.com

09 · Questions

About O Positive

What commercials has O Positive made?+

146 in the library, 2010–2026, including HBO GO “Happily Married”, HBO GO “What's He In”, Uber/Uber Eats “When You’ve Done Enough - Evil’d Enough” and Apple “Detectives”.

Which agencies has O Positive worked with?+

BBDO (21), Wieden+Kennedy (8), Arts & Letters Creative Co. (7), Special (6) and Highdive (6).

Which directors are behind O Positive's commercials?+

David Shane (46), Jim Jenkins (38), Brian Billow (25), Jess Coulter (15), Kenny Herzog (6) and Spencer Riviera (5).

What awards has O Positive's work won?+

43 award-winning spots, including Cannes Lions Gold 2014 for HBO GO “Happily Married”, Cannes Lions Gold 2014 for HBO GO “What's He In” and The One Show Gold 2025 for Uber/Uber Eats “When You’ve Done Enough - Evil’d Enough”.

Who are O Positive's clients?+

In the library: Foot Locker (5 commercials, 2013–2017), Apple (9 commercials, 2022–2025), ESPN (9 commercials, 2011–2024), Snickers (4 commercials, 2015–2022), FedEx (3 commercials, 2011–2017) and Clorox Bleach (2 commercials, 2015–2015).

10 · Discover

Other production companies with similar work

Not connected to O Positive: matched by the ideas, tone and categories of their commercials.