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Snickers “Recovery Room” 2018

Snickers “Recovery Room” (2018) is a Snickers commercial directed by David Shane for BBDO, produced by O Positive. It won 13 awards, including One Show 2018 Gold Pencil — Film, The One Show 2018 Television / Short Form - Single Gold Pencil and Cannes Lions 2017 Film Silver.

A patient in a hospital bed is causing chaos because he's hungry, leading to a humorous and relatable situation for the medical staff.

Video: MACKCUT on Vimeo

Shot by shot

  1. A male doctor in green scrubs and a stethoscope around his neck sits by a patient's bed in a hospital room, looking concerned.© Snickers0:00
  2. A woman in a suit talks to a man lying in a hospital bed, while a male nurse stands nearby in a bright hospital room.© Snickers0:04
  3. A male patient lies in a hospital bed, looking up at a male doctor in scrubs who is talking to him in a hospital room.© Snickers0:06
  4. A female doctor in a grey suit and white shirt looks at a patient in a hospital room.© Snickers0:09
  5. A male patient with a beard lies in a hospital bed, looking at a doctor in green scrubs who is sitting beside him in a hospital room.© Snickers0:10
  6. A male patient with a beard lies in a hospital bed, looking up at a male doctor in scrubs who leans over him, holding a stethoscope to his stomach.© Snickers0:12
  7. A male patient in a hospital gown lies in bed while a male doctor in scrubs leans over him, examining his stomach in a hospital room.© Snickers0:14
  8. A male patient with a beard lies in a hospital bed, surrounded by a female doctor, a male nurse, and a female nurse in a bright hospital room.© Snickers0:17
  9. A female doctor in a grey suit looks confused and concerned while holding a clipboard in a hospital room.© Snickers0:19
  10. A male patient lies in a hospital bed, looking up at a male doctor in scrubs who is sitting beside him, while a female in a suit stands partially visible on the left.© Snickers0:20
  11. A hand places a Snickers bar on a surgical tray with medical instruments, and the word "SATISFIES" appears on screen.© Snickers0:28

Stills © Snickers. Made by BBDO, O Positive and David Shane.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hunger makes you act out, so eat a Snickers.

Tagline: “Snickers satisfies.”

fish out of watermisunderstandingexaggerated reactionproduct as solutiondeadpan humor

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Snickers “Recovery Room” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Snickers “Recovery Room”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male doctor in green scrubs and a stethoscope around his neck sits by a patient's bed in a hospital room, looking concerned.© SnickersA woman in a suit talks to a man lying in a hospital bed, while a male nurse stands nearby in a bright hospital room.© SnickersA male patient lies in a hospital bed, looking up at a male doctor in scrubs who is talking to him in a hospital room.© SnickersA female doctor in a grey suit and white shirt looks at a patient in a hospital room.© Snickers
    Frames from Snickers “Recovery Room”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Snickers “Recovery Room” in order, with its length, framing and what happens in it.

    A male doctor in green scrubs and a stethoscope around his neck sits by a patient's bed in a hospital room, looking concerned.© SnickersA woman in a suit talks to a man lying in a hospital bed, while a male nurse stands nearby in a bright hospital room.© SnickersA male patient lies in a hospital bed, looking up at a male doctor in scrubs who is talking to him in a hospital room.© SnickersA female doctor in a grey suit and white shirt looks at a patient in a hospital room.© SnickersA male patient with a beard lies in a hospital bed, looking at a doctor in green scrubs who is sitting beside him in a hospital room.© SnickersA male patient with a beard lies in a hospital bed, looking up at a male doctor in scrubs who leans over him, holding a stethoscope to his stomach.© Snickers
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Snickers “Recovery Room” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by David Shane

  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025
  • Apple "Pudding" (2025) commercial still© AppleApple “Pudding” 2025Dir. David Shane · AppleAICP Awards Winner 2025
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018
  • HBO GO "What's He In" (2014) commercial still© HBO GOHBO GO “What's He In” 2014Dir. David Shane · SS+KCannes Lions Gold 2014

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Snickers “Recovery Room” commercial?

David Shane directed it, produced by O Positive, for the agency BBDO.

Which agency made Snickers “Recovery Room”?

BBDO created it for Snickers (2018).

What awards did Snickers “Recovery Room” win?

13 awards, including One Show 2018 Gold Pencil — Film, One Show 2018 Gold Pencil — Moving Image Craft, The One Show 2018 Television / Short Form - Single Gold Pencil and Cannes Lions 2017 Film Silver.

What is the tagline of Snickers “Recovery Room”?

“Snickers satisfies.”

Sources for the credits and awards

oneclub.orgoneclub.orgoneclub.orgaicpawards.comdandad.orgThe WorkThe Workwinners.epica-awards.comweb.archive.orgweb.archive.orgweb.archive.orgclios.com