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Burger King “As Good as the Original” 2023

Burger King “As Good as the Original” (2023) is a Burger King commercial, produced by M&C Saatchi FILM. It won 2 awards, including Dubai Lynx 2023 Grand Prix Film A03: Travel, Leisure, Retail, Restaurants & Fast Food Chains.

A mockumentary-style ad featuring a self-proclaimed soccer star who believes he's a celebrity, only to be comically humbled by Burger King's plant-based Whopper.

Video: M&C Saatchi FILM on Vimeo

Shot by shot

  1. A wide shot of a city with old, worn-down apartment buildings in the foreground and a large, snow-capped mountain in the background under a cloudy sky.© Burger King0:00
  2. A collection of soccer trophies and awards are displayed on a wooden shelf against a striped wallpaper background, with one trophy prominently featuring a soccer boot and ball.© Burger King0:06
  3. A man in a red tracksuit runs and jumps over a low wall in an urban park, with bare trees and apartment buildings in the background.© Burger King0:13
  4. A man in his 30s, wearing a red tracksuit, sits in an armchair in a dimly lit living room, looking directly at the camera and speaking.© Burger King0:22
  5. A man in his 30s, wearing a red tracksuit, sits in a chair and speaks directly to the camera in an interior room.© Burger King0:33
  6. A young woman in a red puffer jacket takes a selfie with a red phone while a young man in a red hoodie talks to her on a residential street.© Burger King0:42
  7. A man in a black beanie and yellow vest smiles and makes a heart shape with his hands through a window of a small building.© Burger King0:51
  8. A man in a red soccer jersey with the number 1 sits on a bench in a locker room, looking serious, while another man's arm is blurred in the foreground.© Burger King1:00
  9. A male soccer player in a red uniform dribbles a soccer ball on a field with buildings and mountains in the background at sunset.© Burger King1:11
  10. A male soccer player in a red uniform places a soccer ball on the field, surrounded by teammates, on a cloudy day.© Burger King1:19
  11. A male soccer player in a red jersey kicks a soccer ball towards a goal, while other players in yellow and red jerseys stand in a line.© Burger King1:23
  12. An elderly woman with glasses and a blue cardigan looks out a window in a cozy, old-fashioned living room.© Burger King1:27

Stills © Burger King. Made by M&C Saatchi FILM.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A delusional soccer player's ego is deflated by a plant-based burger.

Tagline: “As good as the original.”

delusional protagonistmockumentary styleironic contrasthumorous self-importanceunexpected twisteveryday settings

The cut

Length
101 s
Shots
46
Average shot
2.2 s

What creatives use Burger King “As Good as the Original” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Burger King “As Good as the Original”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city with old, worn-down apartment buildings in the foreground and a large, snow-capped mountain in the background under a cloudy sky.© Burger KingA collection of soccer trophies and awards are displayed on a wooden shelf against a striped wallpaper background, with one trophy prominently featuring a soccer boot and ball.© Burger KingA man in a red tracksuit runs and jumps over a low wall in an urban park, with bare trees and apartment buildings in the background.© Burger KingA man in his 30s, wearing a red tracksuit, sits in an armchair in a dimly lit living room, looking directly at the camera and speaking.© Burger King
    Frames from Burger King “As Good as the Original”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Burger King “As Good as the Original” in order, with its length, framing and what happens in it.

    A wide shot of a city with old, worn-down apartment buildings in the foreground and a large, snow-capped mountain in the background under a cloudy sky.© Burger KingA collection of soccer trophies and awards are displayed on a wooden shelf against a striped wallpaper background, with one trophy prominently featuring a soccer boot and ball.© Burger KingA man in a red tracksuit runs and jumps over a low wall in an urban park, with bare trees and apartment buildings in the background.© Burger KingA man in his 30s, wearing a red tracksuit, sits in an armchair in a dimly lit living room, looking directly at the camera and speaking.© Burger KingA man in his 30s, wearing a red tracksuit, sits in a chair and speaks directly to the camera in an interior room.© Burger KingA young woman in a red puffer jacket takes a selfie with a red phone while a young man in a red hoodie talks to her on a residential street.© Burger King
    Length: 101 s · Shots: 46 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a mockumentary style

    Before you present an idea, you need to know who has done it, and how.

    Burger King “As Good as the Original” is built on a mockumentary style. Search the library by idea to see every spot that uses it.

    Clash of Clans “Clash from the Past”© Clash of ClansMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationDramamine “The Last Barf Bag”© DramaminePETA “The Octocurse”© PETA
    Clash of Clans · McKenzie River Corporation · Dramamine · PETA

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Voiz "The Innocent Eyes" (2023) commercial still© VoizVoiz “The Innocent Eyes” 2023Dir. Wuthisak Anarnkaporn · Ogilvy Group ThailandLondon International Awards Grand Prix 2022

Questions

What awards did Burger King “As Good as the Original” win?

2 awards, including Dubai Lynx 2023 Grand Prix Film A03: Travel, Leisure, Retail, Restaurants & Fast Food Chains and Dubai Lynx 2023 Grand Prix Film Craft A03: Casting.

What is the tagline of Burger King “As Good as the Original”?

“As good as the original.”

Sources for the credits and awards

The WorkThe Work