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Pepsi “Pepsi Super Bowl LX” 2026

Pepsi “Pepsi Super Bowl LX” (2026) is a Pepsi commercial directed by Taika Waititi for BBDO. It won one award: ANDY Awards 2026 Gold ANDY — IDEA.

A polar bear, a former Coca-Cola mascot, undergoes therapy and finds a new home with Pepsi, culminating in a Super Bowl performance.

Video: Pepsi on YouTube

Shot by shot

  1. A blindfolded polar bear sits at a white table in a sterile white room, holding a Pepsi can and then removing its blindfold to reveal a Coca-Cola can.© Pepsi0:00
  2. A man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© Pepsi0:05
  3. A man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© Pepsi0:07
  4. A large, white polar bear stands upright in the middle of a busy city street, looking around at the people.© Pepsi0:09
  5. A diverse group of four friends enjoys pizza and Pepsi at a restaurant, with a blurry white furry creature in the foreground.© Pepsi0:12
  6. A can of Pepsi Zero Sugar sits on a wooden table next to a glass of soda with ice, with a pizza in the background.© Pepsi0:15
  7. A photorealistic CGI polar bear with a friendly expression waves its paw at the camera, appearing to be outside a building at night.© Pepsi0:16
  8. A CGI polar bear looks at its reflection in a window, holding a Pepsi can in a city at night.© Pepsi0:18
  9. Two photorealistic CGI polar bears stand in a window display, one holding a Pepsi can, looking at each other in a city street at night.© Pepsi0:19
  10. An aerial view of a stadium at night, filled with a crowd holding glowing blue lights, with two large Pepsi logos on screens at the far end.© Pepsi0:21
  11. Two animated polar bears hold Pepsi cans in a circular screen, projected above a cheering crowd at a concert with blue stage lights.© Pepsi0:22
  12. Two photorealistic CG polar bears, one adult and one cub, hold and drink Pepsi cans in a spotlight on a dark blue stage.© Pepsi0:25

Stills © Pepsi. Made by BBDO and Taika Waititi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rehabilitating a rival brand's mascot to endorse Pepsi.

Tagline: “YOU DESERVE TASTE”

mascot defectiontherapy sessionfish out of waterredemption arccelebrity cameomusical number

The cut

Length
30 s
Shots
14
Average shot
2.1 s
Format
mixed

What creatives use Pepsi “Pepsi Super Bowl LX” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pepsi “Pepsi Super Bowl LX”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blindfolded polar bear sits at a white table in a sterile white room, holding a Pepsi can and then removing its blindfold to reveal a Coca-Cola can.© PepsiA man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© PepsiA man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© PepsiA large, white polar bear stands upright in the middle of a busy city street, looking around at the people.© Pepsi
    Frames from Pepsi “Pepsi Super Bowl LX”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pepsi “Pepsi Super Bowl LX” in order, with its length, framing and what happens in it.

    A blindfolded polar bear sits at a white table in a sterile white room, holding a Pepsi can and then removing its blindfold to reveal a Coca-Cola can.© PepsiA man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© PepsiA man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© PepsiA large, white polar bear stands upright in the middle of a busy city street, looking around at the people.© PepsiA diverse group of four friends enjoys pizza and Pepsi at a restaurant, with a blurry white furry creature in the foreground.© PepsiA can of Pepsi Zero Sugar sits on a wooden table next to a glass of soda with ice, with a pizza in the background.© Pepsi
    Length: 30 s · Shots: 14 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a therapy session

    Before you present an idea, you need to know who has done it, and how.

    Pepsi “Pepsi Super Bowl LX” is built on a therapy session. Search the library by idea to see every spot that uses it.

    Make My Money Matter “The Hidden Relationship”© Make My Money MatterProgressive Insurance “Letting Go”© Progressive InsuranceHalitus “Ventriloquo”© HalitusGeico “Therapy”© Geico
    Make My Money Matter · Progressive Insurance · Halitus · Geico

More commercials by Taika Waititi

More from BBDO

  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Pepsi “Pepsi Super Bowl LX” commercial?

Taika Waititi directed it, for the agency BBDO.

Which agency made Pepsi “Pepsi Super Bowl LX”?

BBDO created it for Pepsi (2026).

What awards did Pepsi “Pepsi Super Bowl LX” win?

1 awards, including ANDY Awards 2026 Gold ANDY — IDEA.

What is the tagline of Pepsi “Pepsi Super Bowl LX”?

“YOU DESERVE TASTE”

Sources for the credits and awards

AdForum