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Gatorade “Replay” 2010

Gatorade “Replay” (2010) is a Gatorade commercial directed by Kris Belman for TBWA\Chiat\Day, produced by Caviar. It won 4 awards, including Cannes Lions 2010 Film Gold, One Show 2010 Gold Pencil — Branded Content and ANDY Awards 2010 GRANDY (Best of Show).

Two friends, Wayno and Geek, get a second chance at their epic backyard sports rivalry, fueled by Gatorade, culminating in a triumphant rematch.

Video: Gatorade AU on YouTube

Shot by shot

  1. A young man in a blue hoodie stands on a suburban street, while a reflection in a car mirror shows two men in costumes.© Gatorade0:00
  2. A man in a blue hoodie holds a Gatorade bottle, then points up at another man on a balcony, who is holding a tennis racket.© Gatorade0:03
  3. Two men, Wayno and Geek, hold Gatorade bottles and tennis balls in their mouths, making funny faces in a split screen with a Gatorade logo.© Gatorade0:11
  4. Two men play a game of throwing a block at bottles on a wet outdoor court, with a score of 9-9 displayed.© Gatorade0:13
  5. A person's foot in a white Adidas shoe and red socks stands on a wet asphalt court with yellow lines, as a tennis ball bounces nearby.© Gatorade0:15
  6. Two men play ping pong on a wet outdoor court, with a building and trees in the background, and a score overlayed on screen.© Gatorade0:16
  7. Two young men play a game with bottles on a wet outdoor court, with "10 - 9 MATCH POINT" text overlaid.© Gatorade0:17
  8. Two men play a game on a wet outdoor court, one celebrates a win while the other kneels in defeat, with score text overlaid.© Gatorade0:18
  9. A man in a blue hoodie celebrates with his arms raised, while another man kneels in defeat on a wet outdoor court with a score of "11-9" on screen.© Gatorade0:20
  10. Two men, one in a blue hoodie and the other in a "GEEK" t-shirt, celebrate by pouring drinks on their heads and holding medals in front of a brick wall.© Gatorade0:23
  11. Two men, one in a blue hoodie and the other in a black jacket and red cap, celebrate with medals and Gatorade bottles in front of target signs.© Gatorade0:24

Stills © Gatorade. Made by TBWA\Chiat\Day, Caviar and Kris Belman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gatorade gives you a second chance at victory in a backyard sports rematch.

rivalrysecond chanceunderdog storybackyard sportstriumphant victorysports montage

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Gatorade “Replay” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gatorade “Replay”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a blue hoodie stands on a suburban street, while a reflection in a car mirror shows two men in costumes.© GatoradeA man in a blue hoodie holds a Gatorade bottle, then points up at another man on a balcony, who is holding a tennis racket.© GatoradeTwo men play a game of throwing a block at bottles on a wet outdoor court, with a score of 9-9 displayed.© GatoradeA person's foot in a white Adidas shoe and red socks stands on a wet asphalt court with yellow lines, as a tennis ball bounces nearby.© Gatorade
    Frames from Gatorade “Replay”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gatorade “Replay” in order, with its length, framing and what happens in it.

    A young man in a blue hoodie stands on a suburban street, while a reflection in a car mirror shows two men in costumes.© GatoradeA man in a blue hoodie holds a Gatorade bottle, then points up at another man on a balcony, who is holding a tennis racket.© GatoradeTwo men play a game of throwing a block at bottles on a wet outdoor court, with a score of 9-9 displayed.© GatoradeA person's foot in a white Adidas shoe and red socks stands on a wet asphalt court with yellow lines, as a tennis ball bounces nearby.© GatoradeTwo men play ping pong on a wet outdoor court, with a building and trees in the background, and a score overlayed on screen.© GatoradeTwo young men play a game with bottles on a wet outdoor court, with "10 - 9 MATCH POINT" text overlaid.© Gatorade
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a rivalry

    Before you present an idea, you need to know who has done it, and how.

    Gatorade “Replay” is built on a rivalry. Search the library by idea to see every spot that uses it.

    Aldi “Like Brands”© AldiUber Eats “Hungry for the Truth”© Uber EatsRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonMolson Coors “The High-Stakes Beer Ad”© Molson Coors
    Aldi · Uber Eats · Riyadh Season · Molson Coors

More commercials by Kris Belman

  • Walmart "The Rise of a Fan - Press Conference" (2026) commercial still© WalmartWalmart “The Rise of a Fan - Press Conference” 2026Dir. Kris Belman · Fallon
  • Hellmann's "Mayo Tackles Food Waste" (2022) commercial still© Hellmann'sHellmann's “Mayo Tackles Food Waste” 2022Dir. Kris Belman

More from TBWA\Chiat\Day

  • Apple "Get a Mac" (2006) commercial still© AppleApple “Get a Mac” 2006Dir. Phil Morrison · TBWA\Chiat\DayEffie Awards Grand Prix 2007
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Taco Bell "Viva Gorditas" (1999) commercial still© Taco BellTaco Bell “Viva Gorditas” 1999TBWA\Chiat\DayEffie Awards Grand Prix 1999
  • PlayStation "U R NOT red E" (1997) commercial still© PlayStationPlayStation “U R NOT red E” 1997TBWA\Chiat\DayEffie Awards Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026
  • adidas "Billie Jean King Your Shoes" (2019) commercial still© adidasadidas “Billie Jean King Your Shoes” 2019TBWA\Chiat\DayANDY Awards Gold 2019

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991

Questions

Who directed the Gatorade “Replay” commercial?

Kris Belman directed it, produced by Caviar, for the agency TBWA\Chiat\Day.

Which agency made Gatorade “Replay”?

TBWA\Chiat\Day created it for Gatorade (2010).

What awards did Gatorade “Replay” win?

4 awards, including Cannes Lions 2010 Film Gold, One Show 2010 Gold Pencil — Branded Content, ANDY Awards 2010 GRANDY (Best of Show) and ANDY Awards 2010 Gold — Earned Media.

Sources for the credits and awards

web.archive.orgweb.archive.orgoneclub.orgThe WorkThe Workshootonline.com