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Pepsi “The Choice” 2026

Pepsi “The Choice” (2026) is a Pepsi commercial directed by Taika Waititi for BBDO, produced by Hungry Man. It won one award: NYF 2026 Bronze — Film: Food & Drink.

A polar bear, after a blind taste test, chooses Pepsi Zero Sugar and then experiences a journey of self-discovery and acceptance in the human world, culminating in a vibrant concert celebration.

Video: Pepsi on YouTube

Shot by shot

  1. A blindfolded polar bear sits at a white table, tasting a Pepsi Zero Sugar and a Coca-Cola Zero Sugar, then removes the blindfold.© Pepsi0:00
  2. A man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© Pepsi0:05
  3. A man in a suit sits in a chair, looking at a polar bear lying on a couch in a modern office with a city view.© Pepsi0:07
  4. A large, photorealistic polar bear stands upright in the middle of a busy city street, looking around at the people passing by.© Pepsi0:09
  5. A diverse group of four friends enjoys pizza and Pepsi at a lively restaurant, with one woman taking a big sip from her can.© Pepsi0:12
  6. A cold can of Pepsi Zero Sugar sits on a wooden table next to a glass of ice and soda, with a pizza in the background.© Pepsi0:15
  7. A photorealistic CGI polar bear with a paw raised, looking directly at the camera through a window, with a city street visible in the background at night.© Pepsi0:16
  8. A polar bear looks at its reflection in a window, holding a Pepsi can, in a city at night.© Pepsi0:18
  9. Two CGI polar bears, one holding a Pepsi can, stand in a store window, looking at each other with a city street visible in the reflection.© Pepsi0:19
  10. An aerial view of a stadium at night, with a large crowd holding up blue lights and two large Pepsi logos on screens.© Pepsi0:21
  11. Two animated polar bears are shown on a large circular screen, holding Pepsi cans, as a crowd watches at a concert.© Pepsi0:22
  12. Two CGI polar bears, one adult and one cub, drink Pepsi in a spotlight on a dark blue stage with smoke and lights.© Pepsi0:25

Stills © Pepsi. Made by BBDO, Hungry Man and Taika Waititi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Polar bear chooses Pepsi, finds belonging, and celebrates with humans.

Tagline: “You deserve taste.”

animal in human worldblind taste testjourney of self-discoverycelebration of individualityunexpected friendshipbrand as a catalyst

The cut

Length
30 s
Shots
14
Average shot
2.1 s
Format
mixed

What creatives use Pepsi “The Choice” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pepsi “The Choice”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blindfolded polar bear sits at a white table, tasting a Pepsi Zero Sugar and a Coca-Cola Zero Sugar, then removes the blindfold.© PepsiA man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© PepsiA man in a suit sits in a chair, looking at a polar bear lying on a couch in a modern office with a city view.© PepsiA large, photorealistic polar bear stands upright in the middle of a busy city street, looking around at the people passing by.© Pepsi
    Frames from Pepsi “The Choice”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pepsi “The Choice” in order, with its length, framing and what happens in it.

    A blindfolded polar bear sits at a white table, tasting a Pepsi Zero Sugar and a Coca-Cola Zero Sugar, then removes the blindfold.© PepsiA man in a suit sits in a chair, looking at a large polar bear lying on a couch in a modern office with a city view.© PepsiA man in a suit sits in a chair, looking at a polar bear lying on a couch in a modern office with a city view.© PepsiA large, photorealistic polar bear stands upright in the middle of a busy city street, looking around at the people passing by.© PepsiA diverse group of four friends enjoys pizza and Pepsi at a lively restaurant, with one woman taking a big sip from her can.© PepsiA cold can of Pepsi Zero Sugar sits on a wooden table next to a glass of ice and soda, with a pizza in the background.© Pepsi
    Length: 30 s · Shots: 14 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a blind taste test

    Before you present an idea, you need to know who has done it, and how.

    Pepsi “The Choice” is built on a blind taste test. Search the library by idea to see every spot that uses it.

    Elan “Taste the Translation”© ElanBurger King “Whopper Virgins”© Burger KingMeijer Brand “Spinach”© Meijer BrandDomino's Pizza “Friends Birthday”© Domino's Pizza
    Elan · Burger King · Meijer Brand · Domino's Pizza

More commercials by Taika Waititi

More from BBDO

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  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Pepsi “The Choice” commercial?

Taika Waititi directed it, produced by Hungry Man, for the agency BBDO.

Which agency made Pepsi “The Choice”?

BBDO created it for Pepsi (2026).

What awards did Pepsi “The Choice” win?

1 awards, including NYF 2026 Bronze — Film: Food & Drink.

What is the tagline of Pepsi “The Choice”?

“You deserve taste.”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgsuperbowl-ads.commusebyclios.commusebyclios.comen.wikipedia.orgshotshungryman.comnyfadvertising.comnyfadvertising.comAdForum