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Belvedere Vodka “Presents Daniel Craig” 2023

Belvedere Vodka “Presents Daniel Craig” (2023) is a Belvedere Vodka commercial directed by Taika Waititi for Direct To Client, produced by Hungry Man. It won 2 awards, including British Arrows 2023 Silver — Alcoholic Drinks and Creative Circle 2023 Silver FILM CRAFT - Best Direction (single).

Daniel Craig breaks free from his suave image, dancing exuberantly through a hotel, culminating in a stylish reveal of Belvedere Vodka.

Video: BelvedereVodka on YouTube

Frames

  1. An older man and woman in formal attire are standing in an elevator, talking, as the doors close on them.© Belvedere Vodka0:00
  2. Daniel Craig, wearing a black tank top and silver chain, dances in an elevator with two older people, as the elevator doors close.© Belvedere Vodka0:01
  3. Belvedere Vodka “Presents Daniel Craig”, shot 2© Belvedere Vodka0:03
  4. Belvedere Vodka “Presents Daniel Craig”, shot 2© Belvedere Vodka0:05
  5. Belvedere Vodka “Presents Daniel Craig”, shot 2© Belvedere Vodka0:07
  6. Belvedere Vodka “Presents Daniel Craig”, shot 2© Belvedere Vodka0:09
  7. A glowing bottle of Belvedere Vodka is displayed in a mirrored cabinet, surrounded by glassware and bar tools.© Belvedere Vodka0:14

Stills © Belvedere Vodka. Made by Direct To Client, Hungry Man and Taika Waititi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Daniel Craig's unexpected, joyful dance journey to a Belvedere Vodka bottle.

celebrity cameounexpected behaviortransformationmusical interludebreaking the fourth wall

The cut

Length
20 s
Shots
4
One take
13 s in a single shot

What creatives use Belvedere Vodka “Presents Daniel Craig” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Belvedere Vodka “Presents Daniel Craig”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An older man and woman in formal attire are standing in an elevator, talking, as the doors close on them.© Belvedere VodkaDaniel Craig, wearing a black tank top and silver chain, dances in an elevator with two older people, as the elevator doors close.© Belvedere VodkaBelvedere Vodka “Presents Daniel Craig”, 0:03© Belvedere VodkaBelvedere Vodka “Presents Daniel Craig”, 0:05© Belvedere Vodka
    Frames from Belvedere Vodka “Presents Daniel Craig”

  2. 02How a one-take commercial is built

    13 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    An older man and woman in formal attire are standing in an elevator, talking, as the doors close on them.© Belvedere VodkaDaniel Craig, wearing a black tank top and silver chain, dances in an elevator with two older people, as the elevator doors close.© Belvedere VodkaBelvedere Vodka “Presents Daniel Craig”, 0:03© Belvedere VodkaBelvedere Vodka “Presents Daniel Craig”, 0:05© Belvedere VodkaBelvedere Vodka “Presents Daniel Craig”, 0:07© Belvedere VodkaBelvedere Vodka “Presents Daniel Craig”, 0:09© Belvedere Vodka
    Length: 20 s · Shots: 4 · One take: 13 s in a single shot

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Belvedere Vodka “Presents Daniel Craig” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Taika Waititi

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • New Zealand Transport Agency "Blazed" (2014) commercial still© New Zealand Transport AgencyNew Zealand Transport Agency “Blazed” 2014Dir. Taika Waititi · Clemenger BBDOCannes Lions Gold 2014
  • Drug Driving "Blazed" (2014) commercial still© Drug DrivingDrug Driving “Blazed” 2014Dir. Taika Waititi · Clemenger BBDO New ZealandD&AD Graphite Pencil 2014
  • The Walt Disney "Best Christmas Ever" (2026) commercial still© The Walt DisneyThe Walt Disney “Best Christmas Ever” 2026Dir. Taika Waititi · adam&eve\TBWAClio Awards Bronze 2026
  • Homes.com "Not Saying We're The Best" (2025) commercial still© Homes.comHomes.com “Not Saying We're The Best” 2025Dir. Taika Waititi · RPAEpica Bronze 2025
  • PepsiCo "No Can Left Behind" (2020) commercial still© PepsiCoPepsiCo “No Can Left Behind” 2020Dir. Taika Waititi · AMV BBDOBritish Arrows Bronze 2020

More from Direct To Client

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Questions

Who directed the Belvedere Vodka “Presents Daniel Craig” commercial?

Taika Waititi directed it, produced by Hungry Man, for the agency Direct To Client.

Which agency made Belvedere Vodka “Presents Daniel Craig”?

Direct To Client created it for Belvedere Vodka (2023).

What awards did Belvedere Vodka “Presents Daniel Craig” win?

2 awards, including British Arrows 2023 Silver — Alcoholic Drinks and Creative Circle 2023 Silver FILM CRAFT - Best Direction (single).

Sources for the credits and awards

britisharrows.comweb.archive.org