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Nacoa UK “Pokerface” 2022

Nacoa UK “Pokerface” (2022) is a Nacoa UK commercial directed by Alexander Kühn for Direct To Client. It won one award: British Arrows 21/22 Silver — Young & Emerging Talent Award - Production.

A young man struggles to hide his family's secret of parental alcohol abuse from his friends, highlighting the hidden burden many teenagers carry.

Video: NacoaUK on YouTube

Frames

  1. A young Black man in a dark hoodie looks around nervously in a dimly lit hallway, his face partially obscured by shadow.© Nacoa UK0:23
  2. Nacoa UK “Pokerface”, shot 6© Nacoa UK0:26
  3. Nacoa UK “Pokerface”, shot 6© Nacoa UK0:29
  4. A young Black man in a red hoodie is seen in a dark room, leaning over something on the floor, with a lamp glowing in the background.© Nacoa UK0:45
  5. A young Black man in a dark hoodie walks into a dimly lit room, picks up a blanket, and then walks towards the camera.© Nacoa UK0:53
  6. Nacoa UK “Pokerface”, shot 11© Nacoa UK0:56
  7. Nacoa UK “Pokerface”, shot 11© Nacoa UK0:59

Stills © Nacoa UK. Made by Direct To Client and Alexander Kühn.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The contrast between a teenager's public 'poker face' and private struggle.

Tagline: “#UrNotAlone”

hidden struggleteenager's secretparental addictionsocial facadecontrast of worldsemotional burden

The cut

Length
115 s
Shots
13
Average shot
8.8 s

What creatives use Nacoa UK “Pokerface” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nacoa UK “Pokerface”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man in a dark hoodie looks around nervously in a dimly lit hallway, his face partially obscured by shadow.© Nacoa UKNacoa UK “Pokerface”, 0:26© Nacoa UKNacoa UK “Pokerface”, 0:29© Nacoa UKA young Black man in a red hoodie is seen in a dark room, leaning over something on the floor, with a lamp glowing in the background.© Nacoa UK
    Frames from Nacoa UK “Pokerface”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nacoa UK “Pokerface” in order, with its length, framing and what happens in it.

    A young Black man in a dark hoodie looks around nervously in a dimly lit hallway, his face partially obscured by shadow.© Nacoa UKNacoa UK “Pokerface”, 0:26© Nacoa UKNacoa UK “Pokerface”, 0:29© Nacoa UKA young Black man in a red hoodie is seen in a dark room, leaning over something on the floor, with a lamp glowing in the background.© Nacoa UKA young Black man in a dark hoodie walks into a dimly lit room, picks up a blanket, and then walks towards the camera.© Nacoa UKNacoa UK “Pokerface”, 0:56© Nacoa UK
    Length: 115 s · Shots: 13 · Average shot: 8.8 s

  3. 03Ad ideas: every spot built on a hidden struggle

    Before you present an idea, you need to know who has done it, and how.

    Nacoa UK “Pokerface” is built on a hidden struggle. Search the library by idea to see every spot that uses it.

    Memorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer CenterWomen's Aid “Respite”© Women's AidThe Samaritans and Brighton & Hove Albion Football Club “Kick Off The Conversation”© The Samaritans and Brighton & Hove Albion Football ClubSnickers “Don't stop”© Snickers
    Memorial Sloan Kettering Cancer Center · Women's Aid · The Samaritans and Brighton & Hove Albion Football Club · Snickers

More from Direct To Client

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Questions

Who directed the Nacoa UK “Pokerface” commercial?

Alexander Kühn directed it, for the agency Direct To Client.

Which agency made Nacoa UK “Pokerface”?

Direct To Client created it for Nacoa UK (2022).

What awards did Nacoa UK “Pokerface” win?

1 awards, including British Arrows 21/22 Silver — Young & Emerging Talent Award - Production.

What is the tagline of Nacoa UK “Pokerface”?

“#UrNotAlone”

Sources for the credits and awards

britisharrows.com