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Absolut “Absolut® Tabasco” 2026

Absolut “Absolut® Tabasco” (2026) is an Absolut commercial directed by Leigh Powis for W+K, produced by ProdCo. It won 3 awards, including Clio 2026 Gold — Film / 31 Seconds to 60 Seconds and Ciclope 2026 Silver Craft Direction – Direction | Short Form.

A group of people in hazmat suits explore a volcanic landscape, enjoying Absolut Tabasco cocktails and a meal amidst flowing lava.

Video: Absolut on YouTube

Shot by shot

  1. A group of people in silver hazmat suits walk away from a helicopter on a dark, rocky landscape under a cloudy sky.© Absolut0:03
  2. Three people in silver protective suits walk away from the camera towards a smoking volcano with lava flows, passing a sign for Tabasco and Absolut.© Absolut0:07
  3. Three astronauts in white suits walk on a dark, rocky volcanic landscape with flowing lava under a cloudy sky.© Absolut0:11
  4. Two people in silver suits stand on a rocky volcanic landscape, one throwing something red into the air, with lava glowing in the background under a cloudy sky.© Absolut0:13
  5. A person in a silver hazmat suit holds a Bloody Mary cocktail as red liquid splashes around them under a blue sky.© Absolut0:15
  6. Two people in silver hazmat suits hold red cocktails, with red liquid splashing around them on a rocky, alien landscape under a cloudy sky.© Absolut0:18
  7. Four people in silver heat-resistant suits are having a meal at a table on a rocky cliff, with a river of lava flowing down a mountain in the background under a blue sky.© Absolut0:19
  8. Two people in grey hazmat suits are seen from behind, with one person's arm around the other, as a lava flow cascades down a mountain in the background.© Absolut0:22
  9. Three people in silver hazmat suits toast Bloody Mary cocktails at a table set for dinner on a rocky cliff overlooking a flowing lava river.© Absolut0:23
  10. A bottle of Absolut Tabasco vodka stands on a bed of glowing red embers amidst a dark, rocky landscape under a cloudy sky.© Absolut0:43

Stills © Absolut. Made by W+K, ProdCo and Leigh Powis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Extreme conditions for an extreme flavor, showing people enjoying Absolut Tabasco in a volcanic setting.

Tagline: “ABSOLUT TABASCO.”

extreme environmentfuturistic gearunexpected picnicvolcanic landscapeproduct as reward

The cut

Length
46 s
Shots
13
Average shot
3.5 s

What creatives use Absolut “Absolut® Tabasco” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Absolut “Absolut® Tabasco”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of people in silver hazmat suits walk away from a helicopter on a dark, rocky landscape under a cloudy sky.© AbsolutThree people in silver protective suits walk away from the camera towards a smoking volcano with lava flows, passing a sign for Tabasco and Absolut.© AbsolutThree astronauts in white suits walk on a dark, rocky volcanic landscape with flowing lava under a cloudy sky.© AbsolutTwo people in silver suits stand on a rocky volcanic landscape, one throwing something red into the air, with lava glowing in the background under a cloudy sky.© Absolut
    Frames from Absolut “Absolut® Tabasco”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Absolut “Absolut® Tabasco” in order, with its length, framing and what happens in it.

    A group of people in silver hazmat suits walk away from a helicopter on a dark, rocky landscape under a cloudy sky.© AbsolutThree people in silver protective suits walk away from the camera towards a smoking volcano with lava flows, passing a sign for Tabasco and Absolut.© AbsolutThree astronauts in white suits walk on a dark, rocky volcanic landscape with flowing lava under a cloudy sky.© AbsolutTwo people in silver suits stand on a rocky volcanic landscape, one throwing something red into the air, with lava glowing in the background under a cloudy sky.© AbsolutA person in a silver hazmat suit holds a Bloody Mary cocktail as red liquid splashes around them under a blue sky.© AbsolutTwo people in silver hazmat suits hold red cocktails, with red liquid splashing around them on a rocky, alien landscape under a cloudy sky.© Absolut
    Length: 46 s · Shots: 13 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a product as reward

    Before you present an idea, you need to know who has done it, and how.

    Absolut “Absolut® Tabasco” is built on a product as reward. Search the library by idea to see every spot that uses it.

    Laithwaites “We Stop at Nothing”© LaithwaitesEdelweiss Beer - Heineken “EDELWEISS - FEEL THE ALPS”© Edelweiss Beer - HeinekenBud Light “Crispy”© Bud LightSchweppes “Algún día lo van a entender”© Schweppes
    Laithwaites · Edelweiss Beer - Heineken · Bud Light · Schweppes

More commercials by Leigh Powis

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  • Ruavieja "El tiempo que nos queda" (2019) commercial still© RuaviejaRuavieja “El tiempo que nos queda” 2019Dir. Felix Fernandez de Castro · Leo Burnett EspañaEl Ojo de Iberoamérica Grand Prix 2019
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Johnnie Walker "Keep Walking" (2008) commercial still© Johnnie WalkerJohnnie Walker “Keep Walking” 2008Bartle Bogle HegartyIPA Effectiveness Awards Grand Prix 2008
  • Kahlúa "Schneaky Espresso Martini" (2026) commercial still© KahlúaKahlúa “Schneaky Espresso Martini” 2026Dir. Michael Lennox · Wieden+KennedyCreative Circle Gold 2026
  • Espolon "To The Bone" (2025) commercial still© EspolonEspolon “To The Bone” 2025Dir. Lou Escobar · Force Majeureshots Awards Gold 2025

Questions

Who directed the Absolut “Absolut® Tabasco” commercial?

Leigh Powis directed it, produced by ProdCo, for the agency W+K.

Which agency made Absolut “Absolut® Tabasco”?

W+K created it for Absolut (2026).

What awards did Absolut “Absolut® Tabasco” win?

3 awards, including Clio 2026 Gold — Film / 31 Seconds to 60 Seconds, Clio 2026 Silver — Film Craft / Direction and Ciclope 2026 Silver Craft Direction – Direction | Short Form.

What is the tagline of Absolut “Absolut® Tabasco”?

“ABSOLUT TABASCO.”

Sources for the credits and awards

clios.comawards.ciclopefestival.comclios.comclios.com