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Nba “Everyone's Game” 2024

Nba “Everyone's Game” (2024) is a Nba commercial directed by Leigh Powis for Translation, produced by ProdCo. It won one award: Ciclope 2024 Bronze Production Cinematography.

NBA stars and everyday people train and play basketball in diverse settings, celebrating the sport's universal appeal and the passion it ignites in everyone.

Video: Translation on Vimeo

Shot by shot

  1. A male basketball player in a white t-shirt holds a basketball, looking intently to the side on an outdoor court.© Nba0:00
  2. A man with a beard and dark curly hair looks right, with a light-colored wall in the background, bathed in warm sunlight.© Nba0:04
  3. Two women, one with long dark hair and a cream crochet top, the other with a sleeveless cream top, sit on a bench outdoors.© Nba0:10
  4. A diverse group of people of all ages and genders run up a wide, red stadium staircase, seen from an overhead perspective.© Nba0:18
  5. An aerial shot shows a male athlete in a blue shirt and black shorts flipping a large tire on a basketball court surrounded by lush green trees.© Nba0:20
  6. A diverse group of people of all ages run across a grassy field with trees and mountains in the background on a sunny day.© Nba0:26
  7. A male athlete runs on a sandy beach, pulling a resistance parachute behind him, with a city skyline in the background.© Nba0:33
  8. A male athlete in his 20s, wearing a grey tank top, shouts intensely at the camera with a blurred background.© Nba0:38
  9. A crowd of silhouetted people with foam fingers and flags cheer as a man in a construction helmet and safety vest runs past a subway sign.© Nba0:43
  10. A young man in a purple shirt catches a basketball, then looks up with a hopeful expression, surrounded by other spectators at an outdoor game.© Nba0:47
  11. A young man with a beard and short hair, wearing a white t-shirt, looks intently at the camera while moving quickly.© Nba0:58
  12. Two women, one with long curly hair and a strawberry cardigan, the other in a white v-neck, sit on a bench outdoors, smiling as people walk past.© Nba1:03

Stills © Nba. Made by Translation, ProdCo and Leigh Powis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Basketball is for everyone, everywhere, from pros to everyday fans.

Tagline: “How you like me now?”

celebrity cameoeveryday herotraining montagediverse castsport as metaphoriconic locations

The cut

Length
78 s
Shots
68
Average shot
1.2 s

What creatives use Nba “Everyone's Game” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nba “Everyone's Game”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male basketball player in a white t-shirt holds a basketball, looking intently to the side on an outdoor court.© NbaA man with a beard and dark curly hair looks right, with a light-colored wall in the background, bathed in warm sunlight.© NbaTwo women, one with long dark hair and a cream crochet top, the other with a sleeveless cream top, sit on a bench outdoors.© NbaA diverse group of people of all ages and genders run up a wide, red stadium staircase, seen from an overhead perspective.© Nba
    Frames from Nba “Everyone's Game”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nba “Everyone's Game” in order, with its length, framing and what happens in it.

    A male basketball player in a white t-shirt holds a basketball, looking intently to the side on an outdoor court.© NbaA man with a beard and dark curly hair looks right, with a light-colored wall in the background, bathed in warm sunlight.© NbaTwo women, one with long dark hair and a cream crochet top, the other with a sleeveless cream top, sit on a bench outdoors.© NbaA diverse group of people of all ages and genders run up a wide, red stadium staircase, seen from an overhead perspective.© NbaAn aerial shot shows a male athlete in a blue shirt and black shorts flipping a large tire on a basketball court surrounded by lush green trees.© NbaA diverse group of people of all ages run across a grassy field with trees and mountains in the background on a sunny day.© Nba
    Length: 78 s · Shots: 68 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Nba “Everyone's Game” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Leigh Powis

More from Translation

Award-winning sport commercials

Questions

Who directed the Nba “Everyone's Game” commercial?

Leigh Powis directed it, produced by ProdCo, for the agency Translation.

Which agency made Nba “Everyone's Game”?

Translation created it for Nba (2024).

What awards did Nba “Everyone's Game” win?

1 awards, including Ciclope 2024 Bronze Production Cinematography.

What is the tagline of Nba “Everyone's Game”?

“How you like me now?”

Sources for the credits and awards

awards.ciclopefestival.com