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TyC Sports “Culo y Calzón” 2017

TyC Sports “Culo y Calzón” (2017) is a TyC Sports commercial directed by Watta Fernández for Mercado McCann, produced by La Doble A. It won 2 awards, including El Ojo de Iberoamérica 2017 Grand Prix Film.

Two inseparable friends, nicknamed "Ass" and "Underpants," face a crisis when one leaves his son with the other, leading to a betrayal over football team loyalties.

Video: TyC Sports on YouTube

Shot by shot

  1. Two men sit on a rooftop ledge, looking at each other and smiling, with a city skyline in the background under a cloudy sky.© TyC Sports0:00
  2. Two men, one in a plaid shirt and the other in a t-shirt, are seen through a doorway, playfully fighting in a courtyard with a checkered floor.© TyC Sports0:08
  3. A man in a plaid shirt and tank top walks up a set of stairs on a city street, looking at someone off-camera.© TyC Sports0:23
  4. A group of men walk past a window, seen through the grimy panes, in black and white, with a wall and plants in the background.© TyC Sports0:36
  5. A father with a beard and a plaid shirt helps his young son stir a drink at a kitchen table, with food and a mate cup nearby.© TyC Sports0:44
  6. A father and son play soccer in a narrow, plant-filled hallway with a checkered floor, celebrating a goal with raised arms.© TyC Sports0:49
  7. A young boy with curly hair, wearing a striped t-shirt, screams and gestures wildly while watching TV in a dimly lit living room.© TyC Sports1:01
  8. A man with a beard and receding hairline, wearing a tank top, looks surprised and slightly confused in a dimly lit room.© TyC Sports1:14
  9. Two men with beards sit at a table in a diner, one points at a bottle while the other laughs, in black and white.© TyC Sports1:26
  10. Two men with beards are sitting at a table in a diner, one gesturing emphatically while the other listens, in a black and white shot.© TyC Sports1:33
  11. Two men argue in a diner, while a waiter tries to intervene and another man watches from the background.© TyC Sports1:37
  12. Two men in a bar fight, one with a large belly, are being held back by other men in a busy, old-fashioned bar.© TyC Sports1:44

Stills © TyC Sports. Made by Mercado McCann, La Doble A and Watta Fernández.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A humorous, dramatic tale of friendship and betrayal over football loyalty.

Tagline: “Viví el fútbol con tu hijo todos los días”

buddy comedybetrayalfootball rivalryslice of lifenarrative arcblack and white aesthetic

The cut

Length
122 s
Shots
48
Average shot
2.5 s

What creatives use TyC Sports “Culo y Calzón” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Culo y Calzón”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men sit on a rooftop ledge, looking at each other and smiling, with a city skyline in the background under a cloudy sky.© TyC SportsTwo men, one in a plaid shirt and the other in a t-shirt, are seen through a doorway, playfully fighting in a courtyard with a checkered floor.© TyC SportsA man in a plaid shirt and tank top walks up a set of stairs on a city street, looking at someone off-camera.© TyC SportsA group of men walk past a window, seen through the grimy panes, in black and white, with a wall and plants in the background.© TyC Sports
    Frames from TyC Sports “Culo y Calzón”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Culo y Calzón” in order, with its length, framing and what happens in it.

    Two men sit on a rooftop ledge, looking at each other and smiling, with a city skyline in the background under a cloudy sky.© TyC SportsTwo men, one in a plaid shirt and the other in a t-shirt, are seen through a doorway, playfully fighting in a courtyard with a checkered floor.© TyC SportsA man in a plaid shirt and tank top walks up a set of stairs on a city street, looking at someone off-camera.© TyC SportsA group of men walk past a window, seen through the grimy panes, in black and white, with a wall and plants in the background.© TyC SportsA father with a beard and a plaid shirt helps his young son stir a drink at a kitchen table, with food and a mate cup nearby.© TyC SportsA father and son play soccer in a narrow, plant-filled hallway with a checkered floor, celebrating a goal with raised arms.© TyC Sports
    Length: 122 s · Shots: 48 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a buddy comedy

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Culo y Calzón” is built on a buddy comedy. Search the library by idea to see every spot that uses it.

    Uber Eats “Football is for Food”© Uber EatsUBS Schweiz “Car”© UBS SchweizAchmea “Ambulance”© AchmeaMini “Zig Zag”© Mini
    Uber Eats · UBS Schweiz · Achmea · Mini

More commercials by Watta Fernández

More from Mercado McCann

  • TyC Sports "Hotel La Argentina" (2024) commercial still© TyC SportsTyC Sports “Hotel La Argentina” 2024Dir. Martín de Escalada · Mercado McCannEl Ojo de Iberoamérica Gold 2024
  • Fravega "Fábregas" (2018) commercial still© FravegaFravega “Fábregas” 2018Dir. Marcelo Szechtman · Mercado McCannEl Ojo de Iberoamérica Silver 2018
  • Philco "Eutanasia" (2017) commercial still© PhilcoPhilco “Eutanasia” 2017Dir. Julián Fernández · Mercado McCannEl Ojo de Iberoamérica Silver 2017
  • Juegos Olímpicos "Preguntas" (2016) commercial still© Juegos OlímpicosJuegos Olímpicos “Preguntas” 2016Dir. Hernán Bargman · Mercado McCannEl Ojo de Iberoamérica Silver 2016
  • Schneider "Pasado perfecto" (2024) commercial still© SchneiderSchneider “Pasado perfecto” 2024Dir. Sebastian Caporelli · Mercado McCannEl Ojo de Iberoamérica Bronze 2024
  • Diario Perfil "Copa Libertadores de Europa" (2019) commercial still© Diario PerfilDiario Perfil “Copa Libertadores de Europa” 2019Mercado McCannEl Ojo de Iberoamérica Bronze 2019

Award-winning sport commercials

Questions

Who directed the TyC Sports “Culo y Calzón” commercial?

Watta Fernández directed it, produced by La Doble A, for the agency Mercado McCann.

Which agency made TyC Sports “Culo y Calzón”?

Mercado McCann created it for TyC Sports (2017).

What awards did TyC Sports “Culo y Calzón” win?

2 awards, including El Ojo de Iberoamérica 2017 Grand Prix Film and El Ojo de Iberoamérica 2017 Gold Film – FL12: Medios de comunicación y publicaciones.

What is the tagline of TyC Sports “Culo y Calzón”?

“Viví el fútbol con tu hijo todos los días”

Sources for the credits and awards

elojodeiberoamerica.com