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New Balance “Grey Days” 2025

New Balance “Grey Days” (2025) is a New Balance commercial directed by Elliott Power for American Haiku, produced by Love Song. It won 9 awards, including Clio Sports 2024 Gold — Film Craft / Cinematography, Ciclope 2024 Bronze Production Cinematography and D&AD 2025 Graphite Pencil — Film / Social Commercial Campaigns.

A diverse group of people and a person in a shoe costume walk and skate across a white studio void, showcasing New Balance shoes.

Video: newbalance on YouTube

Frames

  1. A black and white shot of a man with dreadlocks and a cap, looking directly at the camera, as a cloth is pulled away from his face.© New Balance0:00
  2. A diverse group of people and a person in a shoe costume walk and skate across a white studio void, showcasing New Balance shoes.© New Balance0:03
  3. New Balance “Grey Days”, shot 2© New Balance0:07
  4. New Balance “Grey Days”, shot 2© New Balance0:11
  5. New Balance “Grey Days”, shot 2© New Balance0:14
  6. New Balance “Grey Days”, shot 2© New Balance0:18
  7. New Balance “Grey Days”, shot 2© New Balance0:22

Stills © New Balance. Made by American Haiku, Love Song and Elliott Power.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing New Balance shoes in a minimalist, black and white studio setting.

minimalist aestheticblack and white imagerydiverse castproduct as characterstudio void setting

The cut

Length
30 s
One take
27 s in a single shot

What creatives use New Balance “Grey Days” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of New Balance “Grey Days”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white shot of a man with dreadlocks and a cap, looking directly at the camera, as a cloth is pulled away from his face.© New BalanceA diverse group of people and a person in a shoe costume walk and skate across a white studio void, showcasing New Balance shoes.© New BalanceNew Balance “Grey Days”, 0:07© New BalanceNew Balance “Grey Days”, 0:11© New Balance
    Frames from New Balance “Grey Days”

  2. 02How a one-take commercial is built

    27 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A black and white shot of a man with dreadlocks and a cap, looking directly at the camera, as a cloth is pulled away from his face.© New BalanceA diverse group of people and a person in a shoe costume walk and skate across a white studio void, showcasing New Balance shoes.© New BalanceNew Balance “Grey Days”, 0:07© New BalanceNew Balance “Grey Days”, 0:11© New BalanceNew Balance “Grey Days”, 0:14© New BalanceNew Balance “Grey Days”, 0:18© New Balance
    Length: 30 s · One take: 27 s in a single shot

  3. 03Ad ideas: every spot built on a minimalist aesthetic

    Before you present an idea, you need to know who has done it, and how.

    New Balance “Grey Days” is built on a minimalist aesthetic. Search the library by idea to see every spot that uses it.

    Audi “Audi Rings”© AudiOpenAI “The Intelligence Age”© OpenAIHennessy “Board Game”© HennessyHonda “Space-Hub”© Honda
    Audi · OpenAI · Hennessy · Honda

More commercials by Elliott Power

More from American Haiku

  • Away "Travel Changed Me" (2026) commercial still© AwayAway “Travel Changed Me” 2026Dir. FKA Twigs · American HaikuBritish Arrows Gold 2026
  • Nike "Leap of Faith" (2026) commercial still© NikeNike “Leap of Faith” 2026Dir. Walid Labri · American Haiku
  • Tiffany & Co. "HardWear x Alison Oliver" (2026) commercial still© Tiffany & Co.Tiffany & Co. “HardWear x Alison Oliver” 2026Dir. The Weiland Brothers · American Haiku
  • Starbucks "Pink Energy" (2026) commercial still© StarbucksStarbucks “Pink Energy” 2026American Haiku
  • Yahoo "Email Bill Murray" (2025) commercial still© YahooYahoo “Email Bill Murray” 2025Dir. Walid Labri · American Haiku
  • Sakara "Save Me" (2025) commercial still© SakaraSakara “Save Me” 2025Dir. Quentin Jones · American Haiku

Award-winning sport commercials

Questions

Who directed the New Balance “Grey Days” commercial?

Elliott Power directed it, produced by Love Song, for the agency American Haiku.

Which agency made New Balance “Grey Days”?

American Haiku created it for New Balance (2025).

What awards did New Balance “Grey Days” win?

9 awards, including Clio Sports 2024 Gold — Film Craft / Cinematography, Clio Sports 2024 Gold — Film Craft / Direction, Ciclope 2024 Bronze Production Cinematography and Ciclope 2024 Bronze Production Direction (Over 120 Seconds).

Sources for the credits and awards

dandad.orgawards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.comweb.archive.orgweb.archive.orgclios.comclios.comclios.com