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Beats “Ordinary is for Everyone Else” 2025

Beats “Ordinary is for Everyone Else” (2025) is a Beats commercial directed by Elliott Power for Uncommon Creative Studio, produced by Love Song. It won 2 awards, including Creative Circle 2025 Silver Film - TV 31 - 60secs : SINGLE and British Arrows 2025 Bronze — Fashion & Apparel.

A commercial featuring Erling Haaland training in extreme natural environments, showcasing his dedication and the durability of Beats headphones, culminating in the tagline "Ordinary is for everyone else."

Video: LOVE SONG on Vimeo

Shot by shot

  1. A lone male cyclist in athletic wear rides a winding, wet mountain road with patches of snow and green moss, under an overcast sky.© Beats0:09
  2. A winding road snakes through a snow-dusted mountain pass under a grey sky, with no people or vehicles visible.© Beats0:11
  3. A male athlete with a man bun and earbuds runs across a log over a body of water in a forest.© Beats0:13
  4. A close-up shot shows water splashing and rippling around a dark, cylindrical object, creating a dynamic and refreshing visual.© Beats0:22
  5. Two people in climbing gear and helmets look down from a cliff edge at a snowy mountain range in the distance.© Beats0:22
  6. A male rock climber with a blonde top knot hangs precariously from a cliff edge, overlooking a vast fjord and snow-capped mountains on a cloudy day.© Beats0:29
  7. A person in a blue jacket runs across a snowy, shrub-covered mountain landscape under a cloudy sky.© Beats0:31
  8. A young man with a blonde ponytail and a teal jacket swings an axe, wearing white earbuds, against a cloudy sky and forest background.© Beats0:33
  9. A man in athletic wear throws a piece of wood onto a large pile of firewood in a clearing surrounded by a forest.© Beats0:36
  10. A person in a teal jacket and shorts throws a log onto a pile of firewood in a grassy field on a cloudy day.© Beats0:38
  11. A male athlete with blonde hair emerges from the snow, puts on blue headphones, and looks directly at the camera in a snowy mountain landscape.© Beats0:52
  12. White text on screen reads "Ordinary is for everyone else" over a wide shot of a snowy mountain range and a lake.© Beats0:59

Stills © Beats. Made by Uncommon Creative Studio, Love Song and Elliott Power.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Erling Haaland's extraordinary training in nature, powered by Beats headphones.

Tagline: “Ordinary is for everyone else”

athlete's journeynature as training groundextreme conditionssolitary pursuitovercoming challengesproduct as enabler

The cut

Length
66 s
Shots
25
Average shot
2.7 s

What creatives use Beats “Ordinary is for Everyone Else” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Beats “Ordinary is for Everyone Else”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone male cyclist in athletic wear rides a winding, wet mountain road with patches of snow and green moss, under an overcast sky.© BeatsA winding road snakes through a snow-dusted mountain pass under a grey sky, with no people or vehicles visible.© BeatsA male athlete with a man bun and earbuds runs across a log over a body of water in a forest.© BeatsA close-up shot shows water splashing and rippling around a dark, cylindrical object, creating a dynamic and refreshing visual.© Beats
    Frames from Beats “Ordinary is for Everyone Else”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Beats “Ordinary is for Everyone Else” in order, with its length, framing and what happens in it.

    A lone male cyclist in athletic wear rides a winding, wet mountain road with patches of snow and green moss, under an overcast sky.© BeatsA winding road snakes through a snow-dusted mountain pass under a grey sky, with no people or vehicles visible.© BeatsA male athlete with a man bun and earbuds runs across a log over a body of water in a forest.© BeatsA close-up shot shows water splashing and rippling around a dark, cylindrical object, creating a dynamic and refreshing visual.© BeatsTwo people in climbing gear and helmets look down from a cliff edge at a snowy mountain range in the distance.© BeatsA male rock climber with a blonde top knot hangs precariously from a cliff edge, overlooking a vast fjord and snow-capped mountains on a cloudy day.© Beats
    Length: 66 s · Shots: 25 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Beats “Ordinary is for Everyone Else” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Awaken Your Madness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More commercials by Elliott Power

More from Uncommon Creative Studio

Award-winning tech commercials

Questions

Who directed the Beats “Ordinary is for Everyone Else” commercial?

Elliott Power directed it, produced by Love Song, for the agency Uncommon Creative Studio.

Which agency made Beats “Ordinary is for Everyone Else”?

Uncommon Creative Studio created it for Beats (2025).

What awards did Beats “Ordinary is for Everyone Else” win?

2 awards, including Creative Circle 2025 Silver Film - TV 31 - 60secs : SINGLE and British Arrows 2025 Bronze — Fashion & Apparel.

What is the tagline of Beats “Ordinary is for Everyone Else”?

“Ordinary is for everyone else”

Sources for the credits and awards

britisharrows.comcreativecircle.co.uk