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B&Q “You Can Do It” 2024

B&Q “You Can Do It” (2024) is a B&Q commercial directed by Elliott Power for Uncommon Creative Studio, produced by Love Song. It won one award: Ciclope 2024 Bronze Post Production Editing.

A voice of doubt tries to dissuade people from DIY projects, but they overcome challenges with determination and tools.

Video: Uncommon Creative Studio on Vimeo

Shot by shot

  1. A woman with short brown hair, wearing a blue t-shirt and dark hoodie, holds a sledgehammer and looks around an empty, dimly lit room.© B&Q0:03
  2. A man with dark skin and short hair looks up with a surprised expression, his face partially obscured by shadow in a dimly lit room.© B&Q0:09
  3. A dirty, dilapidated bathroom with a grimy bathtub and toilet is shown in a dark, unsettling green light.© B&Q0:13
  4. A close-up shot of a glowing lightbulb, hanging from a wire, with a blurry background of what appears to be a room.© B&Q0:18
  5. A man and a woman argue in a dimly lit room, surrounded by unassembled furniture parts, with sunlight streaming through a window.© B&Q0:21
  6. An elderly woman with grey hair and glasses, wearing a blue jacket and gardening gloves, holds pruning shears and looks up at a tree in her garden on a cloudy day.© B&Q0:26
  7. A serious older woman with grey hair and a colorful top holds a broom, looking directly at the camera in a room with a window.© B&Q0:35
  8. A blue and white teapot pours tea into a tall, precarious stack of matching teacups and saucers, creating a tea fountain in a sunlit room.© B&Q0:39
  9. A person in safety goggles and work clothes swings a sledgehammer, breaking through a wall in a dimly lit room.© B&Q0:50
  10. A woman with dreadlocks and a purple headscarf wears safety goggles and gloves while concentrating on a DIY project outdoors.© B&Q1:03
  11. A young woman with dreadlocks and a purple headband looks at her reflection in a bathroom mirror, illuminated by a bright light.© B&Q1:06
  12. A man with a beard, wearing an orange jumper and gardening gloves, looks up at the sky with a pained expression in a garden.© B&Q1:09

Stills © B&Q. Made by Uncommon Creative Studio, Love Song and Elliott Power.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Overcoming inner doubt with DIY tools and determination.

Tagline: “You can do it. When you B&Q it.”

inner monologuepersonification of doubtmontage of strugglestriumphant breakthroughhumorous twistempowerment through action

The cut

Length
80 s
Shots
54
Average shot
1.5 s

What creatives use B&Q “You Can Do It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of B&Q “You Can Do It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with short brown hair, wearing a blue t-shirt and dark hoodie, holds a sledgehammer and looks around an empty, dimly lit room.© B&QA man with dark skin and short hair looks up with a surprised expression, his face partially obscured by shadow in a dimly lit room.© B&QA dirty, dilapidated bathroom with a grimy bathtub and toilet is shown in a dark, unsettling green light.© B&QA close-up shot of a glowing lightbulb, hanging from a wire, with a blurry background of what appears to be a room.© B&Q
    Frames from B&Q “You Can Do It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of B&Q “You Can Do It” in order, with its length, framing and what happens in it.

    A woman with short brown hair, wearing a blue t-shirt and dark hoodie, holds a sledgehammer and looks around an empty, dimly lit room.© B&QA man with dark skin and short hair looks up with a surprised expression, his face partially obscured by shadow in a dimly lit room.© B&QA dirty, dilapidated bathroom with a grimy bathtub and toilet is shown in a dark, unsettling green light.© B&QA close-up shot of a glowing lightbulb, hanging from a wire, with a blurry background of what appears to be a room.© B&QA man and a woman argue in a dimly lit room, surrounded by unassembled furniture parts, with sunlight streaming through a window.© B&QAn elderly woman with grey hair and glasses, wearing a blue jacket and gardening gloves, holds pruning shears and looks up at a tree in her garden on a cloudy day.© B&Q
    Length: 80 s · Shots: 54 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a inner monologue

    Before you present an idea, you need to know who has done it, and how.

    B&Q “You Can Do It” is built on a inner monologue. Search the library by idea to see every spot that uses it.

    Bianco “The Lift”© BiancoMeetic “Love Your Imperfections”© MeeticAxe “Susan Glenn”© AxeGood Books “Metamorphosis”© Good Books
    Bianco · Meetic · Axe · Good Books

More commercials by Elliott Power

More from Uncommon Creative Studio

Award-winning retail commercials

Questions

Who directed the B&Q “You Can Do It” commercial?

Elliott Power directed it, produced by Love Song, for the agency Uncommon Creative Studio.

Which agency made B&Q “You Can Do It”?

Uncommon Creative Studio created it for B&Q (2024).

What awards did B&Q “You Can Do It” win?

1 awards, including Ciclope 2024 Bronze Post Production Editing.

What is the tagline of B&Q “You Can Do It”?

“You can do it. When you B&Q it.”

Sources for the credits and awards

awards.ciclopefestival.com