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Currys “Beyond Techspectations” 2026

Currys “Beyond Techspectations” (2026) is a Currys commercial directed by Greg Bell for AMV BBDO, produced by Red Studios. It won 2 awards, including IPA Effectiveness 2026 Grand Prix.

Currys employees act as a medical team to diagnose and solve a customer's TV problems, ensuring she doesn't miss the football.

Video: Currys on YouTube

Shot by shot

  1. A female Currys employee in a purple uniform stands outside a Currys store at night, talking to the camera as a Currys delivery van drives past.© Currys0:00
  2. Two Currys employees in uniform help a person in a red jersey with the number 11 onto a moving platform in a large, brightly lit warehouse.© Currys0:06
  3. Two male employees in purple uniforms and blue gloves walk towards the camera in a tech store, one holding a clipboard.© Currys0:07
  4. A young woman with red hair sits on a counter, holding a TV antenna and tangled wires, looking confused, while two store employees in yellow vests look on in a store.© Currys0:08
  5. A male Currys employee in a purple uniform and blue gloves talks to a customer in a brightly lit electronics store.© Currys0:11
  6. Two male Currys employees in purple shirts and black trousers move a large TV displaying a football match in a brightly lit electronics store.© Currys0:13
  7. Two male store employees in purple shirts and gloves hold up a large TV screen displaying a soccer match, with text at the bottom.© Currys0:15
  8. A young woman with red hair and a red shirt looks surprised and disgusted in a store, with legal text at the bottom.© Currys0:17
  9. A woman with red hair in a red shirt and light blue pants sits on a table, holding an antenna and wires, surrounded by three people in yellow vests in a room with purple curtains.© Currys0:18
  10. Three male store employees in purple shirts and blue gloves dance around a TV displaying a soccer game in an electronics store.© Currys0:20
  11. A female Currys employee in a purple uniform speaks directly to the camera, while other employees unload a delivery van in the background at night.© Currys0:23
  12. The back of a white delivery van with its doors open, revealing boxes inside, then the doors close to show text about free delivery.© Currys0:24

Stills © Currys. Made by AMV BBDO, Red Studios and Greg Bell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Currys staff as a medical team for tech emergencies.

Tagline: “Currys, beyond techspectations.”

personification of problemmedical drama parodyheroic stafftransformation of settingproblem/solutionexaggerated scenario

The cut

Length
30 s
Shots
14
Average shot
2.1 s

What creatives use Currys “Beyond Techspectations” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Currys “Beyond Techspectations”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A female Currys employee in a purple uniform stands outside a Currys store at night, talking to the camera as a Currys delivery van drives past.© CurrysTwo Currys employees in uniform help a person in a red jersey with the number 11 onto a moving platform in a large, brightly lit warehouse.© CurrysTwo male employees in purple uniforms and blue gloves walk towards the camera in a tech store, one holding a clipboard.© CurrysA young woman with red hair sits on a counter, holding a TV antenna and tangled wires, looking confused, while two store employees in yellow vests look on in a store.© Currys
    Frames from Currys “Beyond Techspectations”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Currys “Beyond Techspectations” in order, with its length, framing and what happens in it.

    A female Currys employee in a purple uniform stands outside a Currys store at night, talking to the camera as a Currys delivery van drives past.© CurrysTwo Currys employees in uniform help a person in a red jersey with the number 11 onto a moving platform in a large, brightly lit warehouse.© CurrysTwo male employees in purple uniforms and blue gloves walk towards the camera in a tech store, one holding a clipboard.© CurrysA young woman with red hair sits on a counter, holding a TV antenna and tangled wires, looking confused, while two store employees in yellow vests look on in a store.© CurrysA male Currys employee in a purple uniform and blue gloves talks to a customer in a brightly lit electronics store.© CurrysTwo male Currys employees in purple shirts and black trousers move a large TV displaying a football match in a brightly lit electronics store.© Currys
    Length: 30 s · Shots: 14 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a personification of problem

    Before you present an idea, you need to know who has done it, and how.

    Currys “Beyond Techspectations” is built on a personification of problem. Search the library by idea to see every spot that uses it.

    Shell “Shapeshifter”© ShellHawley & Hazel Malaysia “Darlie Malaysia - Love durian - hate the breath after? Dad's honest reaction to his family's favourite fruit”© Hawley & Hazel MalaysiaNational Australia Bank “NAB) - Bookkeeper”© National Australia BankUS Cellular “Knock Yourself Out”© US Cellular
    Shell · Hawley & Hazel Malaysia · National Australia Bank · US Cellular

More commercials by Greg Bell

  • Currys "Knights" (2025) commercial still© CurrysCurrys “Knights” 2025Dir. Greg Bell · AMV BBDO
  • Toyota "San Francisco Giants Catcher Buster Posey and Backyard's Greg Bell Make a Winning Team for Toyota" (2016) commercial still© ToyotaToyota “San Francisco Giants Catcher Buster Posey and Backyard's Greg Bell Make a Winning Team for Toyota” 2016Dir. Greg Bell · HL Studios
  • NECFU "Heart" (2015) commercial still© NECFUNECFU “Heart” 2015Dir. Greg Bell

More from AMV BBDO

  • Libresse "Never Just a Period" (2025) commercial still© LibresseLibresse “Never Just a Period” 2025Dir. Lucy Forbes · AMV BBDOEurobest Grand Prix 2024
  • Essity "Viva La Vulva" (2019) commercial still© EssityEssity “Viva La Vulva” 2019Dir. Kim Gehrig · AMV BBDOCiclope Grand Prix 2019
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Volvo "Twister" (1995) commercial still© VolvoVolvo “Twister” 1995Dir. Tony Kaye · AMV BBDOD&AD Black Pencil 1996
  • Rspca "For Every Kind" (2025) commercial still© RspcaRspca “For Every Kind” 2025Dir. Raine Miller · AMV BBDOCreative Circle Gold 2025

Award-winning retail commercials

Questions

Who directed the Currys “Beyond Techspectations” commercial?

Greg Bell directed it, produced by Red Studios, for the agency AMV BBDO.

Which agency made Currys “Beyond Techspectations”?

AMV BBDO created it for Currys (2026).

What awards did Currys “Beyond Techspectations” win?

2 awards, including IPA Effectiveness 2026 Grand Prix and IPA Effectiveness 2026 Gold.

What is the tagline of Currys “Beyond Techspectations”?

“Currys, beyond techspectations.”

Sources for the credits and awards

ipaeffectivenessawards2026.awardsengine.comcreative.salon