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Hornbach “No Project Without Drama” 2025

Hornbach “No Project Without Drama” (2025) is a Hornbach commercial directed by Lope Serrano for HeimatTBWA\, produced by TEMPOMEDIA. It won 38 awards, including Clio Awards 2026 Film Craft (Direction) Grand Clio, Cannes Lions 2026 Film Craft Gold (Achievement in Production) and D&AD 2026 Editing: Short Form Yellow Pencil.

A woman's home renovation project turns into a dramatic, theatrical ordeal, with a chorus of observers highlighting every struggle until she finally achieves a perfect bathroom.

Video: CANADA on Vimeo

Shot by shot

  1. Silhouetted figures are seen from a low angle, with the word "No" appearing in white text against a dark background.© Hornbach0:00
  2. A tiny male figure in a blue uniform and hat struggles to climb out of a large, dark pipe, with other tiny figures visible inside, in a vast, industrial setting.© Hornbach0:09
  3. A close-up shot shows a rusty pipe with a single drop of water leaking from it, as a person's hand reaches up to touch the leak.© Hornbach0:24
  4. A young woman in a green shirt and jeans struggles to unclog a sink with a plunger in a pink-tiled bathroom.© Hornbach0:36
  5. A single pink shower sandal lies on a patterned tile floor in a bathroom.© Hornbach0:45
  6. A woman with wet hair and a green shirt looks up with a worried expression, as if she is in a boat on rough water.© Hornbach1:04
  7. A woman in her 30s, wearing a green shirt and jeans, smiles while holding a white bathtub in a dark, vast showroom filled with many bathtubs.© Hornbach1:19
  8. A woman with dark hair and a green shirt, sweating and looking distressed, is seen from a low angle, partially obscured by a white and red structure.© Hornbach1:34
  9. A woman in a green shirt holds up a piece of paper, obscuring her face, while a group of people watch from above in a room with architectural drawings on the walls.© Hornbach1:44
  10. Silhouetted people on two ledges, facing each other, kick their legs in a synchronized, dramatic fashion against a stark, light background.© Hornbach1:50
  11. A woman in the foreground looks down, while several people in the background look up from a dark void, some coughing in smoke.© Hornbach1:59
  12. A group of people in grey, flowing costumes and pointy hats dance in a circle around a metallic, funnel-like structure in a bright, minimalist setting.© Hornbach2:08

Stills © Hornbach. Made by HeimatTBWA\, TEMPOMEDIA and Lope Serrano.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Home improvement as a dramatic opera, with a Greek chorus.

Tagline: “NO PROJECT WITHOUT DRAMA.”

greek chorusstruggle and triumphsurrealismminiature setsexaggerated emotionsmetaphorical journey

The cut

Length
140 s
Shots
155
Average shot
0.9 s

What creatives use Hornbach “No Project Without Drama” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hornbach “No Project Without Drama”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Silhouetted figures are seen from a low angle, with the word "No" appearing in white text against a dark background.© HornbachA tiny male figure in a blue uniform and hat struggles to climb out of a large, dark pipe, with other tiny figures visible inside, in a vast, industrial setting.© HornbachA close-up shot shows a rusty pipe with a single drop of water leaking from it, as a person's hand reaches up to touch the leak.© HornbachA young woman in a green shirt and jeans struggles to unclog a sink with a plunger in a pink-tiled bathroom.© Hornbach
    Frames from Hornbach “No Project Without Drama”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hornbach “No Project Without Drama” in order, with its length, framing and what happens in it.

    Silhouetted figures are seen from a low angle, with the word "No" appearing in white text against a dark background.© HornbachA tiny male figure in a blue uniform and hat struggles to climb out of a large, dark pipe, with other tiny figures visible inside, in a vast, industrial setting.© HornbachA close-up shot shows a rusty pipe with a single drop of water leaking from it, as a person's hand reaches up to touch the leak.© HornbachA young woman in a green shirt and jeans struggles to unclog a sink with a plunger in a pink-tiled bathroom.© HornbachA single pink shower sandal lies on a patterned tile floor in a bathroom.© HornbachA woman with wet hair and a green shirt looks up with a worried expression, as if she is in a boat on rough water.© Hornbach
    Length: 140 s · Shots: 155 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a struggle and triumph

    Before you present an idea, you need to know who has done it, and how.

    Hornbach “No Project Without Drama” is built on a struggle and triumph. Search the library by idea to see every spot that uses it.

    The Guardian “Hope Is Power”© The GuardianThe Prince's Trust “Learn The Hard Way”© The Prince's TrustMotrio “The Wonderful Tale Of Motrio”© MotrioHornbach “Little Big Man”© Hornbach
    The Guardian · The Prince's Trust · Motrio · Hornbach

More commercials by Lope Serrano

  • Coach "Coach - Wear Your Shine" (2024) commercial still© CoachCoach “Coach - Wear Your Shine” 2024Dir. Lope Serrano · APE_CCKinsale Sharks Gold 2024
  • Expedia "Nothing" (2023) commercial still© ExpediaExpedia “Nothing” 2023Dir. Lope SerranoLondon International Awards Silver 2023
  • Ford UK "Made to Take It" (2026) commercial still© Ford UKFord UK “Made to Take It” 2026Dir. Lope Serrano · Wieden+Kennedy
  • Ford "Made Possible by Doers" (2026) commercial still© FordFord “Made Possible by Doers” 2026Dir. Lope Serrano · Wieden+Kennedy
  • Heinz "157 Years of Being Food’s Best Friend - Just to be Safe" (2026) commercial still© HeinzHeinz “157 Years of Being Food’s Best Friend - Just to be Safe” 2026Dir. Lope Serrano · Wieden+Kennedy
  • M&S Clothing and Home "Big Autumn Energy" (2024) commercial still© M&S Clothing and HomeM&S Clothing and Home “Big Autumn Energy” 2024Dir. Lope Serrano · Mother Design

More from HeimatTBWA\

  • Hornbach "The Square Meter" (2024) commercial still© HornbachHornbach “The Square Meter” 2024Dir. Steve Rogers · HeimatTBWA\Cannes Lions Grand Prix 2024
  • Hornbach AG "Hornbach 1sq. m" (2024) commercial still© Hornbach AGHornbach AG “Hornbach 1sq. m” 2024Dir. Steve Rogers · HeimatTBWA\British Arrows Gold 2024
  • HORNBACH Baumarkt "Feel like a kid again" (2025) commercial still© HORNBACH BaumarktHORNBACH Baumarkt “Feel like a kid again” 2025Dir. Fredrik Bond · HeimatTBWA\Clio Awards Bronze 2026
  • Perwoll "Perwoll - Rethink" (2025) commercial still© PerwollPerwoll “Perwoll - Rethink” 2025Dir. Norman Bates · HeimatTBWA\
  • Zürich Beteiligungs-Aktiengesellschaft "Zurich Versicherung - Das Abendessen" (2025) commercial still© Zürich Beteiligungs-AktiengesellschaftZürich Beteiligungs-Aktiengesellschaft “Zurich Versicherung - Das Abendessen” 2025Dir. Rob Leggatt · HeimatTBWA\
  • Swisscom "SWISSCOM - Untitled" (2024) commercial still© SwisscomSwisscom “SWISSCOM - Untitled” 2024Dir. Steve Cope · HeimatTBWA\

Award-winning retail commercials

Questions

Who directed the Hornbach “No Project Without Drama” commercial?

Lope Serrano directed it, produced by TEMPOMEDIA, for the agency HeimatTBWA\.

Which agency made Hornbach “No Project Without Drama”?

HeimatTBWA\ created it for Hornbach (2025).

What awards did Hornbach “No Project Without Drama” win?

38 awards, including Clio Awards 2026 Film Craft (Direction) Grand Clio, Cannes Lions 2026 Film Craft Gold (Achievement in Production), Cannes Lions 2026 Film Gold (Travel, Leisure, Retail, Restaurants & Fast-Food Chains) and D&AD 2026 Editing: Short Form Yellow Pencil.

What is the tagline of Hornbach “No Project Without Drama”?

“NO PROJECT WITHOUT DRAMA.”

Sources for the credits and awards

shotsThe WorkThe WorkThe WorkThe Workdandad.orgclios.combritisharrows.com2025.liaentries.com2025.liaentries.com2025.liaentries.com2025.liaentries.com