advertising agency
Uncommon Creative Studio
Uncommon Creative Studio is a advertising agency. Founded in 2017 by Lucy Jameson, Natalie Graeme and Nils Leonard. It is part of Havas since 2023. FrameThrower's visual library has 27 Uncommon Creative Studio commercials (2018–2026), cut shot by shot, 24 of them award-winning, for clients including Itv, Formula E, B&Q and JD Sports, directed by David Shane, Elliott Power and Sam Walker among others.
- 27
- Commercials in our library
- 24
- Award-winning
- 2018–2026
- Active
- 2017
- Founded
- 3
- Offices
01 · Featured
Uncommon Creative Studio's most awarded commercial
© EA Skate
© EA Skate
© EA Skate
© EA Skate
© EA Skate
© EA SkateThe One Show Gold 2026
EA Skate “Drop In” 2026
A diverse group of skateboarders, including a security guard and a person in a bunny suit, navigate urban landscapes and skateparks, culminating in a daring rooftop drop.
Directed by The Sacred Egg · Uncommon Creative Studio · Riff Raff Films
Also watch
Motorway “Magic” 2026 →British Arrows Silver 2026
02 · Directors
Notable directors at Uncommon Creative Studio
Who made the work, and how much of it won awards. From the credits on every spot.
© ITVX2 award-winningDavid Shane2 spots · ITVX “The Freshest”
© Beats2 award-winningElliott Power2 spots · Beats “Ordinary is for Everyone Else”
© Formula E2 award-winningSam Walker2 spots · Formula E “Progress is Unstoppable”
© The Guardian2 award-winningJames Marsh2 spots · The Guardian “Hope Is Power”
© OVO Energy1 award-winningAndreas Nilsson2 spots · OVO Energy “Get Mad”
© B&Q1 award-winningChris Hewitt1 spots · B&Q “Build a Life”
© EA Skate1 award-winningThe Sacred Egg1 spots · EA Skate “Drop In”
© EA1 award-winningGary Freedman1 spots · EA “The Club is Yours”
© Motorway1 award-winningGRANDMAS1 spots · Motorway “Magic”
© The Ordinary1 award-winningOlivia De Camps1 spots · The Ordinary “The Periodic Fable”
© Under Armour1 award-winningLeigh Powis1 spots · Under Armour “Be The Problem”
© JD Sports1 award-winningSaman Aminzadeh1 spots · JD Sports “The Family Portrait”
03 · Clients
Uncommon Creative Studio's clients
Every brand in the library, by award-winning work.
- Itv2019–2023
6 commercials · 6 award-winning
- Formula E2023–2024
3 commercials · 3 award-winning
- B&Q2021–2024
2 commercials · 2 award-winning
- JD Sports2024–2025
2 commercials · 2 award-winning
- Ovo Energy2018
2 commercials · 1 award-winning
- EA Skate2026
1 commercials · 1 award-winning
- EA2026
1 commercials · 1 award-winning
- Motorway2026
1 commercials · 1 award-winning
- The Ordinary2026
1 commercials · 1 award-winning
- Under Armour2026
1 commercials · 1 award-winning
- Beats2025
1 commercials · 1 award-winning
- Nike2024
1 commercials · 1 award-winning
Also: ITVX, The Guardian, On The Beach, Avios, EA Sports
04 · Works with
Who Uncommon Creative Studio works with
From the credits: the companies behind the spots, by number of spots.
Production companies Uncommon Creative Studio hires
05 · Awards
Uncommon Creative Studio's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
10
British Arrows
.
7
Creative Circle
.
2
D&AD
.
1
Kinsale Sharks
.
1
Ciclope
.
1
The One Show
.
1
ANDY Awards
.
1
Clio Awards
.
Top award-winning spots
- The One Show Gold 2026EA Skate “Drop In”
- British Arrows Silver 2026EA “The Club is Yours”
- British Arrows Silver 2026Motorway “Magic”
- British Arrows Silver 2024JD Sports “Forever Forward”
- British Arrows Silver 2024Formula E “Progress is Unstoppable”
- Clio Awards Silver 2024Formula E “It's On”
- British Arrows Silver 2023ITV “The Break Through”
- British Arrows Silver 2020The Guardian “Hope Is Power”
Company honours
- Most Creative Agency (2025)shots
- President's Award (Nils Leonard) (2025)enrichlayer.com
- Campaign Creative Agency of the Year (2021)agencyshowcase.co
06 · Work
Commercials by Uncommon Creative Studio
Our visual library has 27 Uncommon Creative Studio commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© EA SkateEA Skate “Drop In” 2026The One Show Gold 2026
© EAEA “The Club is Yours” 2026British Arrows Silver 2026Most awarded
© EA SkateEA Skate “Drop In” 2026Dir. The Sacred Egg · Uncommon Creative StudioThe One Show Gold 2026
© EAEA “The Club is Yours” 2026Dir. Gary Freedman · Uncommon Creative StudioBritish Arrows Silver 2026
© MotorwayMotorway “Magic” 2026Dir. GRANDMAS · Uncommon Creative StudioBritish Arrows Silver 2026
© JD SportsJD Sports “Forever Forward” 2024Dir. Amara Abbas · Uncommon Creative StudioBritish Arrows Silver 2024
© Formula EFormula E “Progress is Unstoppable” 2024Dir. Sam Walker · Uncommon Creative StudioBritish Arrows Silver 2024
© Formula EFormula E “It's On” 2024Dir. Max Sherman · Uncommon Creative StudioClio Awards Silver 2024
© ITVITV “The Break Through” 2023Dir. thirtytwo · Uncommon Creative StudioBritish Arrows Silver 2023
© The GuardianThe Guardian “Hope Is Power” 2020Dir. James Marsh · Uncommon Creative StudioBritish Arrows Silver 2020
© The OrdinaryThe Ordinary “The Periodic Fable” 2026Dir. Olivia De Camps · Uncommon Creative StudioANDY Awards Gold 2026
© Formula EFormula E “No Turning Back” 2023Dir. Sam Walker · Uncommon Creative StudioCreative Circle Gold 2023
© Under ArmourUnder Armour “Be The Problem” 2026Dir. Leigh Powis · Uncommon Creative StudioCreative Circle Silver 2026
© BeatsBeats “Ordinary is for Everyone Else” 2025Dir. Elliott Power · Uncommon Creative StudioCreative Circle Silver 2025
© ItvItv “Britain Get Talking Covid-19” 2021Uncommon Creative StudioCreative Circle Silver 2021
© B&QB&Q “Build a Life” 2021Dir. Chris Hewitt · Uncommon Creative StudioKinsale Sharks Silver 2021
© ITVITV “Britain Get Talking” 2020Dir. Nez (only Tune Back In · Uncommon Creative StudioCreative Circle Silver 2020
© ITVITV “Television” 2020Dir. Billy Boyd Cape · Uncommon Creative StudioCreative Circle Silver 2020
© ItvItv “Great Characters Make Great Drama: The Patriarch” 2019Dir. James Marsh · Uncommon Creative StudioD&AD Wood Pencil 2019
© OVO EnergyOVO Energy “Get Mad” 2018Dir. Andreas Nilsson · Uncommon Creative StudioD&AD Wood Pencil 2018
© JD SportsJD Sports “The Family Portrait” 2025Dir. Saman Aminzadeh · Uncommon Creative StudioBritish Arrows Bronze 2025
© NikeNike “Beyond” 2024Dir. Karim Huu Do · Uncommon Creative StudioBritish Arrows Bronze 2024
© ITVXITVX “The Freshest” 2023Dir. David Shane · Uncommon Creative StudioBritish Arrows Bronze 2023
© On The BeachOn The Beach “Everything's Better On The Beach” 2020Dir. Jeff Low · Uncommon Creative StudioBritish Arrows Bronze 2020
© B&QB&Q “You Can Do It” 2024Dir. Elliott Power · Uncommon Creative StudioCiclope Bronze 2024
© ItvItv “The Freshest” 2023Dir. David Shane · Uncommon Creative StudioCreative Circle Bronze 2023
07 · For producers
What producers use Uncommon Creative Studio's page for
01Who Uncommon Creative Studio hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Uncommon Creative Studio's 27 commercials, spot by spot.
© EA Skate
© EA
© Motorway
© JD SportsDavid Shane · Elliott Power · Andreas Nilsson02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Uncommon Creative Studio's work by year, brand and award in one place, and the companies with a similar body of work.
© The New York Times
© DoorDash
© Monzo
© BBCSimilar: Droga5, Wieden+Kennedy, Uncommon
08 · News
Uncommon Creative Studio in the news
The latest stories we could source.
- 2025-07Uncommon Creative Studio named Most Creative Agencyshots
09 · Questions
About Uncommon Creative Studio
What commercials has Uncommon Creative Studio made?+
27 in the library, 2018–2026, including EA Skate “Drop In”, EA “The Club is Yours”, Motorway “Magic” and JD Sports “Forever Forward”.
Which directors does Uncommon Creative Studio work with?+
David Shane (2), Elliott Power (2), Andreas Nilsson (2), Sam Walker (2), James Marsh (2) and Chris Hewitt (1).
What awards has Uncommon Creative Studio's work won?+
24 award-winning spots, including The One Show Gold 2026 for EA Skate “Drop In”, British Arrows Silver 2026 for EA “The Club is Yours” and British Arrows Silver 2026 for Motorway “Magic”.
Who owns Uncommon Creative Studio?+
Uncommon Creative Studio is part of Havas since 2023.
Who runs Uncommon Creative Studio?+
Lola Neves (Head of Planning, London, 2026) and Tobey Duncan (CSO, 2026).
Who are Uncommon Creative Studio's clients?+
In the library: Itv (6 commercials, 2019–2023), Formula E (3 commercials, 2023–2024), B&Q (2 commercials, 2021–2024), JD Sports (2 commercials, 2024–2025), Ovo Energy (2 commercials, 2018–2018) and EA Skate (1 commercials, 2026–2026).
10 · Discover
Other agencies with similar work
Not connected to Uncommon Creative Studio: matched by the ideas, tone and categories of their commercials.



