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Itv “Britain Get Talking Covid-19” 2021

Itv “Britain Get Talking Covid-19” (2021) is an Itv commercial for Uncommon Creative Studio. It won one award: Creative Circle 2021 Silver FILM - Best Film for Positive Change, campaign.

During the COVID-19 lockdown, various individuals, including celebrities and essential workers, share personal messages about mental health and the importance of staying connected, emphasizing that no one is truly alone.

Video: ITV on YouTube

Shot by shot

  1. A woman with short dark hair, wearing a black blazer and a bright pink top, speaks directly to the camera in a backyard with a wooden fence.© Itv0:00
  2. A woman with long brown hair and glasses speaks directly to the camera, wearing a blue turtleneck, outdoors in daylight.© Itv0:10
  3. A man in his 40s, wearing a blue plaid shirt, looks directly at the camera with a concerned expression in an interior setting.© Itv0:20
  4. A woman with short dark hair and glasses, wearing a blue jacket, speaks directly to the camera against a plain white background.© Itv0:31
  5. A woman with red hair and glasses talks to the camera, with a bookshelf visible in the background, as disco lights flash around her.© Itv0:46
  6. Two young boys, one in a green t-shirt and one in a blue t-shirt, stand side-by-side in a sunny backyard, smiling at the camera.© Itv0:54
  7. A woman with short brown hair and a green plaid shirt speaks directly to the camera in a medium closeup shot, indoors.© Itv0:58
  8. A blonde woman and two young boys in polo shirts are seen in a medium shot, smiling and talking directly to the camera in a living room.© Itv1:04
  9. A woman with red hair and a red Mickey Mouse hoodie looks at the camera and talks in a medium shot.© Itv1:09
  10. A middle-aged man with grey hair and a green shirt talks directly to the camera in a TV studio, with a blurred background.© Itv1:13
  11. A young woman with blonde hair in a bun, wearing a red top and a light jacket, speaks directly to the camera in an interior setting.© Itv1:16
  12. Two young girls sit cross-legged on a rug in a living room, smiling and giving thumbs up to the camera.© Itv1:19

Stills © Itv. Made by Uncommon Creative Studio.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A montage of diverse individuals sharing heartfelt messages about mental health during lockdown.

Tagline: “Apart. But never alone. We've never needed each other more. Post a video message now with #BritainGetTalking @ITV”

celebrity endorsementuser-generated content styledirect address to cameraslice of lifecall to actioncommunity support

The cut

Length
90 s
Shots
45
Average shot
2.0 s

What creatives use Itv “Britain Get Talking Covid-19” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Itv “Britain Get Talking Covid-19”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with short dark hair, wearing a black blazer and a bright pink top, speaks directly to the camera in a backyard with a wooden fence.© ItvA woman with long brown hair and glasses speaks directly to the camera, wearing a blue turtleneck, outdoors in daylight.© ItvA man in his 40s, wearing a blue plaid shirt, looks directly at the camera with a concerned expression in an interior setting.© ItvA woman with red hair and glasses talks to the camera, with a bookshelf visible in the background, as disco lights flash around her.© Itv
    Frames from Itv “Britain Get Talking Covid-19”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Itv “Britain Get Talking Covid-19” in order, with its length, framing and what happens in it.

    A woman with short dark hair, wearing a black blazer and a bright pink top, speaks directly to the camera in a backyard with a wooden fence.© ItvA woman with long brown hair and glasses speaks directly to the camera, wearing a blue turtleneck, outdoors in daylight.© ItvA man in his 40s, wearing a blue plaid shirt, looks directly at the camera with a concerned expression in an interior setting.© ItvA woman with red hair and glasses talks to the camera, with a bookshelf visible in the background, as disco lights flash around her.© ItvTwo young boys, one in a green t-shirt and one in a blue t-shirt, stand side-by-side in a sunny backyard, smiling at the camera.© ItvA woman with short brown hair and a green plaid shirt speaks directly to the camera in a medium closeup shot, indoors.© Itv
    Length: 90 s · Shots: 45 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Itv “Britain Get Talking Covid-19” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More from Uncommon Creative Studio

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Questions

Which agency made Itv “Britain Get Talking Covid-19”?

Uncommon Creative Studio created it for Itv (2021).

What awards did Itv “Britain Get Talking Covid-19” win?

1 awards, including Creative Circle 2021 Silver FILM - Best Film for Positive Change, campaign.

What is the tagline of Itv “Britain Get Talking Covid-19”?

“Apart. But never alone. We've never needed each other more. Post a video message now with #BritainGetTalking @ITV”

Sources for the credits and awards

web.archive.org

Itv “Britain Get Talking Covid-19” (2021) Commercial: Credits, Awards & Stills