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Motorway “Magic” 2026

Motorway “Magic” (2026) is a Motorway commercial directed by GRANDMAS for Uncommon Creative Studio, produced by Academy. It won one award: British Arrows 2026 Silver — Automotive.

A man in a suburban setting experiences magical phenomena related to selling his car, culminating in the realization that Motorway makes selling a car easy, no magic required.

Video: Motorway on YouTube

Shot by shot

  1. A Black man with a patterned shirt and striped robe looks up in wonder at something off-screen, with suburban houses and a dramatic sky in the background.© Motorway0:00
  2. A person with dark hair and a red and black striped shirt stands with their back to the camera, looking at a colorful, sparkling, magical scene.© Motorway0:04
  3. A man with dark skin and small dark particles on his face looks up with a serious expression against a blurred sky.© Motorway0:06
  4. A man stands on a suburban lawn, looking at a car floating in the air, surrounded by colorful smoke and sparkles at dusk.© Motorway0:09
  5. A man in a striped robe stands on a suburban lawn as a black car is lifted by a crane over a white flatbed truck on a cloudy day.© Motorway0:16
  6. A man in his 50s, wearing pajamas and a robe, walks slowly in front of a suburban house, looking around with a confused expression.© Motorway0:18
  7. A person holds a smartphone displaying the Motorway app, showing a car sold for £15,250 with a "Great price" checkmark, against a blurred green background.© Motorway0:19
  8. A man with a unique hairstyle and facial markings closes his eyes, then opens them, looking down in a suburban setting.© Motorway0:21
  9. A man in a yellow shirt looks out the window of a white van and waves, on a cloudy day in a suburban neighborhood.© Motorway0:22
  10. A man in a red suit stands on a lawn as a black car on a tow truck drives past, then a yellow smoke cloud appears.© Motorway0:23
  11. A yellow cloud of glitter and smoke dissipates to reveal the Motorway logo and tagline on a yellow background.© Motorway0:25

Stills © Motorway. Made by Uncommon Creative Studio, Academy and GRANDMAS.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Selling your car with Motorway is so easy, it feels like magic.

Tagline: “Selling your car made easy.”

magical realismeveryday transformedwish fulfillmentsuburban fantasyreveal and explain

The cut

Length
30 s
Shots
12
Average shot
2.5 s

What creatives use Motorway “Magic” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Motorway “Magic”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Black man with a patterned shirt and striped robe looks up in wonder at something off-screen, with suburban houses and a dramatic sky in the background.© MotorwayA person with dark hair and a red and black striped shirt stands with their back to the camera, looking at a colorful, sparkling, magical scene.© MotorwayA man with dark skin and small dark particles on his face looks up with a serious expression against a blurred sky.© MotorwayA man stands on a suburban lawn, looking at a car floating in the air, surrounded by colorful smoke and sparkles at dusk.© Motorway
    Frames from Motorway “Magic”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Motorway “Magic” in order, with its length, framing and what happens in it.

    A Black man with a patterned shirt and striped robe looks up in wonder at something off-screen, with suburban houses and a dramatic sky in the background.© MotorwayA person with dark hair and a red and black striped shirt stands with their back to the camera, looking at a colorful, sparkling, magical scene.© MotorwayA man with dark skin and small dark particles on his face looks up with a serious expression against a blurred sky.© MotorwayA man stands on a suburban lawn, looking at a car floating in the air, surrounded by colorful smoke and sparkles at dusk.© MotorwayA man in a striped robe stands on a suburban lawn as a black car is lifted by a crane over a white flatbed truck on a cloudy day.© MotorwayA man in his 50s, wearing pajamas and a robe, walks slowly in front of a suburban house, looking around with a confused expression.© Motorway
    Length: 30 s · Shots: 12 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Motorway “Magic” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by GRANDMAS

  • Beats by Dre "Some Play, Others Glide" (2026) commercial still© Beats by DreBeats by Dre “Some Play, Others Glide” 2026Dir. GRANDMAS · HomegroundBritish Arrows Gold 2026
  • McDonald's "McCrispy. Betray Your Go-To" (2026) commercial still© McDonald'sMcDonald's “McCrispy. Betray Your Go-To” 2026Dir. GRANDMAS · Leo
  • SHEBA "All They Want Fish" (2024) commercial still© SHEBASHEBA “All They Want Fish” 2024Dir. GRANDMAS · AMV BBDO

More from Uncommon Creative Studio

Award-winning auto commercials

Questions

Who directed the Motorway “Magic” commercial?

GRANDMAS directed it, produced by Academy, for the agency Uncommon Creative Studio.

Which agency made Motorway “Magic”?

Uncommon Creative Studio created it for Motorway (2026).

What awards did Motorway “Magic” win?

1 awards, including British Arrows 2026 Silver — Automotive.

What is the tagline of Motorway “Magic”?

“Selling your car made easy.”

Sources for the credits and awards

britisharrows.com