framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Audi “Enter Sandbox” 2017

Audi “Enter Sandbox” (2017) is an Audi commercial for POL, produced by Media.monks. It won one award: Ciclope 2017 Grand Prix.

Children in racing suits play in a sandbox, then experience a virtual reality simulation of driving an Audi Q5 through their sand creations.

Video: Audi Norge on YouTube

Shot by shot

  1. A toy car sits in a sandbox next to a sandcastle and red plastic toys, under dim lighting.© Audi0:02
  2. Three children in racing suits and helmets walk towards the camera in a dusty, industrial setting, with an overhead beam in the foreground.© Audi0:05
  3. Two children in dark clothing play in a sandbox with red plastic toys, digging in the sand.© Audi0:09
  4. Two children, a girl and a boy, wearing black racing suits with Audi logos, play in a sandbox in a dimly lit, industrial-looking interior.© Audi0:12
  5. Three children in racing suits walk towards a racing simulator in a large, industrial warehouse.© Audi0:17
  6. A sandcastle in a sandbox with red toy shovels and buckets, as red laser lines trace paths around it, in an interior setting.© Audi0:21
  7. A VR headset sits on a dark surface with text "ENTER SANDBOX" and "En real time VR-opplevelse" overlaid, as people in dark clothing stand in the background.© Audi0:27
  8. A young woman with long brown hair wears a VR headset and a racing suit, covering her mouth with her hands in a dark interior.© Audi0:31
  9. Two young boys in black racing suits with Audi logos smile and look forward in an indoor setting.© Audi0:34
  10. A person's feet in white racing shoes are shown pressing pedals in a vehicle, with the text "Her kommer jeg!" on screen.© Audi0:39
  11. A toy Audi car emerges from a sand tunnel, drives around a sandcastle, and is joined by other toy cars and sand toys in a sandbox.© Audi0:41
  12. The interior of an Audi car is shown, looking out the windshield at a sandy landscape with red toy shovels and buckets.© Audi0:45

Stills © Audi. Made by POL and Media.monks.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids' sandbox play brought to life with VR driving.

Tagline: “Audi. Forspranget ligger i teknikken”

childhood imaginationVR experienceracing fantasyproduct integrationtransformation of play

The cut

Length
55 s
Shots
36
Average shot
1.5 s

What creatives use Audi “Enter Sandbox” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audi “Enter Sandbox”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A toy car sits in a sandbox next to a sandcastle and red plastic toys, under dim lighting.© AudiThree children in racing suits and helmets walk towards the camera in a dusty, industrial setting, with an overhead beam in the foreground.© AudiTwo children in dark clothing play in a sandbox with red plastic toys, digging in the sand.© AudiTwo children, a girl and a boy, wearing black racing suits with Audi logos, play in a sandbox in a dimly lit, industrial-looking interior.© Audi
    Frames from Audi “Enter Sandbox”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audi “Enter Sandbox” in order, with its length, framing and what happens in it.

    A toy car sits in a sandbox next to a sandcastle and red plastic toys, under dim lighting.© AudiThree children in racing suits and helmets walk towards the camera in a dusty, industrial setting, with an overhead beam in the foreground.© AudiTwo children in dark clothing play in a sandbox with red plastic toys, digging in the sand.© AudiTwo children, a girl and a boy, wearing black racing suits with Audi logos, play in a sandbox in a dimly lit, industrial-looking interior.© AudiThree children in racing suits walk towards a racing simulator in a large, industrial warehouse.© AudiA sandcastle in a sandbox with red toy shovels and buckets, as red laser lines trace paths around it, in an interior setting.© Audi
    Length: 55 s · Shots: 36 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a childhood imagination

    Before you present an idea, you need to know who has done it, and how.

    Audi “Enter Sandbox” is built on a childhood imagination. Search the library by idea to see every spot that uses it.

    AT&T “Birthday”© AT&TGlobe Telecom “A Star Wars Experience for All”© Globe TelecomAsda “The Chase”© AsdaAA Insurance “Born Ready”© AA Insurance
    AT&T · Globe Telecom · Asda · AA Insurance

More from POL

Award-winning auto commercials

  • Lada "Thank You Russia" (2020) commercial still© LadaLada “Thank You Russia” 2020TBWA\RaadDubai Lynx Grand Prix 2020
  • Kombi Volkswagen "Los últimos deseos de la kombi" (2014) commercial still© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
  • Honda "Sound of Honda / Ayrton Senna 1989" (2013) commercial still© HondaHonda “Sound of Honda / Ayrton Senna 1989” 2013Dir. Kosai Sekine · Dentsu Inc.Cannes Lions Titanium 2014
  • Chrysler "Born of Fire" (2011) commercial still© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012
  • VOLKSWAGEN POLO "Dog" (2009) commercial still© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
  • Peugeot "The Sculptor" (2003) commercial still© PeugeotPeugeot “The Sculptor” 2003Dir. Matthijs van Heijningen · Euro RSCGEurobest Grand Prix 2002

Questions

Which agency made Audi “Enter Sandbox”?

POL created it for Audi (2017).

What awards did Audi “Enter Sandbox” win?

1 awards, including Ciclope 2017 Grand Prix.

What is the tagline of Audi “Enter Sandbox”?

“Audi. Forspranget ligger i teknikken”

Sources for the credits and awards

web.archive.org