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Bring “Molding Madness” 2024

Bring “Molding Madness” (2024) is a Bring commercial directed by Sacarias Kiusalaas for POL, produced by B-Reel. It won 2 awards, including shots Awards EMEA 2024 Gold — Direction (Above three minutes) and Eurobest 2024 Bronze Film F02: Challenger Brand.

A man's passion for sculpting is complicated by his wife's disapproval and a helpful post office worker who tries to accommodate their conflicting delivery preferences.

Video: POL on Vimeo

Shot by shot

  1. A man in a green sweater is seen from a low angle, working on a clay sculpture of a creature's head, which is emerging from wooden floorboards.© Bring0:00
  2. A woman in her 40s, wearing striped pajamas, lies on a daybed in a sunlit room, looking pensive.© Bring0:01
  3. A man in a green sweater stands in a living room with shelves of sculptures, while a woman lies on a couch in the foreground.© Bring0:02
  4. A man in glasses and a vest scans a package at a post office counter, then answers a phone call, looking up in confusion.© Bring0:07
  5. A person in a black balaclava, sunglasses, and headset sits in a chair, talking on the phone in a dimly lit room.© Bring0:10
  6. A man in his 60s, wearing glasses and a vest, holds a phone to his ear, looking up in a storage room.© Bring0:12
  7. A person in a black balaclava and sunglasses reclines in a chair, talking on a headset, in a cozy living room.© Bring0:13
  8. A middle-aged man in glasses and a vest talks on a phone, looking up in a storage room.© Bring0:17
  9. A man in a green sweater and apron holds a package, then puts it down and adjusts his apron in a dimly lit home.© Bring0:23
  10. A green Bring parcel locker with the brand logo visible, opens to reveal a brown cardboard box inside, with text on screen.© Bring0:27

Stills © Bring. Made by POL, B-Reel and Sacarias Kiusalaas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A quirky, relatable conflict between a couple's delivery preferences, solved by Bring.

Tagline: “Bring delivers to Hugo, even though Sara doesn't like it.”

quirky hobbymarital misunderstandinghelpful strangersecretive behaviorunexpected solution

The cut

Length
30 s
Shots
12
Average shot
2.5 s

What creatives use Bring “Molding Madness” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bring “Molding Madness”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a green sweater is seen from a low angle, working on a clay sculpture of a creature's head, which is emerging from wooden floorboards.© BringA woman in her 40s, wearing striped pajamas, lies on a daybed in a sunlit room, looking pensive.© BringA man in a green sweater stands in a living room with shelves of sculptures, while a woman lies on a couch in the foreground.© BringA man in glasses and a vest scans a package at a post office counter, then answers a phone call, looking up in confusion.© Bring
    Frames from Bring “Molding Madness”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bring “Molding Madness” in order, with its length, framing and what happens in it.

    A man in a green sweater is seen from a low angle, working on a clay sculpture of a creature's head, which is emerging from wooden floorboards.© BringA woman in her 40s, wearing striped pajamas, lies on a daybed in a sunlit room, looking pensive.© BringA man in a green sweater stands in a living room with shelves of sculptures, while a woman lies on a couch in the foreground.© BringA man in glasses and a vest scans a package at a post office counter, then answers a phone call, looking up in confusion.© BringA person in a black balaclava, sunglasses, and headset sits in a chair, talking on the phone in a dimly lit room.© BringA man in his 60s, wearing glasses and a vest, holds a phone to his ear, looking up in a storage room.© Bring
    Length: 30 s · Shots: 12 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a quirky hobby

    Before you present an idea, you need to know who has done it, and how.

    Bring “Molding Madness” is built on a quirky hobby. Search the library by idea to see every spot that uses it.

    Noodles & Company “Noodle's First”© Noodles & CompanyCheetos “Museum Collector”© CheetosSquarespace “Odd Balls”© SquarespaceGoDaddy “Puppet Master - DNY”© GoDaddy
    Noodles & Company · Cheetos · Squarespace · GoDaddy

More commercials by Sacarias Kiusalaas

  • Motatos "The Rumour" (2023) commercial still© MotatosMotatos “The Rumour” 2023Dir. Sacarias Kiusalaas · TBWA\Sweden

More from POL

Award-winning other commercials

Questions

Who directed the Bring “Molding Madness” commercial?

Sacarias Kiusalaas directed it, produced by B-Reel, for the agency POL.

Which agency made Bring “Molding Madness”?

POL created it for Bring (2024).

What awards did Bring “Molding Madness” win?

2 awards, including shots Awards EMEA 2024 Gold — Direction (Above three minutes) and Eurobest 2024 Bronze Film F02: Challenger Brand.

What is the tagline of Bring “Molding Madness”?

“Bring delivers to Hugo, even though Sara doesn't like it.”

Sources for the credits and awards

The Workshots