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Steadfast Stationery “Steadfast - Dirty Money” 2026

Steadfast Stationery “Steadfast - Dirty Money” (2026) is a Steadfast Stationery commercial directed by Raylin Valles for MULLENLOWE LINTAS GROUP, produced by DUCKTAPE STUDIOS. It won one award: AdFest 2026 Gold Lotus Film Craft — Casting.

A man struggles with the chaos of handling large amounts of dirty money, leading to a comical and stressful ordeal, until he discovers a solution for efficient counting.

Video: Satchith Paulose on YouTube

Frames

  1. Two men are seen in a dimly lit, smoky room with colorful lights, one feeding the other a piece of food while holding money.© Steadfast Stationery0:03
  2. A group of men are gathered around a table, gambling with money and food, in a dimly lit, smoky room.© Steadfast Stationery0:04
  3. Steadfast Stationery “Steadfast - Dirty Money”, shot 5© Steadfast Stationery0:08
  4. A man in his 50s, wearing a patterned shirt and gold chains, looks up with a surprised expression in a dark, corrugated metal room.© Steadfast Stationery0:32

Stills © Steadfast Stationery. Made by MULLENLOWE LINTAS GROUP, DUCKTAPE STUDIOS and Raylin Valles.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The chaos of dirty money vs. the order of a counting machine.

Tagline: “COUNT SMARTER.”

fish out of waterescalating chaosproblem-solutionexaggerated reactionstransformationhidden gem

The cut

Length
96 s
Shots
33
Average shot
2.9 s

What creatives use Steadfast Stationery “Steadfast - Dirty Money” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Steadfast Stationery “Steadfast - Dirty Money”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men are seen in a dimly lit, smoky room with colorful lights, one feeding the other a piece of food while holding money.© Steadfast StationeryA group of men are gathered around a table, gambling with money and food, in a dimly lit, smoky room.© Steadfast StationerySteadfast Stationery “Steadfast - Dirty Money”, 0:08© Steadfast StationeryA man in his 50s, wearing a patterned shirt and gold chains, looks up with a surprised expression in a dark, corrugated metal room.© Steadfast Stationery
    Frames from Steadfast Stationery “Steadfast - Dirty Money”
  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Steadfast Stationery “Steadfast - Dirty Money” in order, with its length, framing and what happens in it.

    Two men are seen in a dimly lit, smoky room with colorful lights, one feeding the other a piece of food while holding money.© Steadfast StationeryA group of men are gathered around a table, gambling with money and food, in a dimly lit, smoky room.© Steadfast StationerySteadfast Stationery “Steadfast - Dirty Money”, 0:08© Steadfast StationeryA man in his 50s, wearing a patterned shirt and gold chains, looks up with a surprised expression in a dark, corrugated metal room.© Steadfast Stationery
    Length: 96 s · Shots: 33 · Average shot: 2.9 s
  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Steadfast Stationery “Steadfast - Dirty Money” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Raylin Valles

More from MULLENLOWE LINTAS GROUP

  • Tetley "EveryBODY Can - “I am more than my nickname" (2024) commercial still© TetleyTetley “EveryBODY Can - “I am more than my nickname” 2024Dir. Kopal Naithani · MULLENLOWE LINTAS GROUP
  • Britannia "Nutriplus App" (2024) commercial still© BritanniaBritannia “Nutriplus App” 2024Dir. Sanjna and Rohan · MULLENLOWE LINTAS GROUP
  • Dollar Athleisure "Play Mode On" (2023) commercial still© Dollar AthleisureDollar Athleisure “Play Mode On” 2023Dir. Arshad Khan · MULLENLOWE LINTAS GROUP
  • Indian Police Forces "I am Mumbai Police" (2020) commercial still© Indian Police ForcesIndian Police Forces “I am Mumbai Police” 2020Dir. Joybrato Dutta · MULLENLOWE LINTAS GROUP

Award-winning other commercials

  • Jindal Steel and Power "Jindal Steel- the Steel of India" (2024) commercial still© Jindal Steel and PowerJindal Steel and Power “Jindal Steel- the Steel of India” 2024Dir. Ayappa KM · Kondurkar StudioSpikes Asia Grand Prix 2025
  • Paul Wellstone for Senate "Fast Paul" (1990) commercial still© Paul Wellstone for SenatePaul Wellstone for Senate “Fast Paul” 1990North Woods AdvertisingEffie Awards Grand Prix 1991
  • U-Haul "The Way To What's Ahead" (2026) commercial still© U-HaulU-Haul “The Way To What's Ahead” 2026Dir. Devin WhetstoneYoung Director Award Gold 2026
  • YETI "Don’t Get Them a YETI" (2026) commercial still© YETIYETI “Don’t Get Them a YETI” 2026Dir. Jess Kohl · Wieden+Kennedyshots Awards Gold 2026
  • Colossal Biosciences "The First Dire Wolf Howl in Over 10,000 Years" (2026) commercial still© Colossal BiosciencesColossal Biosciences “The First Dire Wolf Howl in Over 10,000 Years” 2026Colossal BiosciencesEffie Awards Gold 2026
  • Purga Studio "Samurai" (2026) commercial still© Purga StudioPurga Studio “Samurai” 2026GUTLondon International Awards Gold 2026

Questions

Who directed the Steadfast Stationery “Steadfast - Dirty Money” commercial?

Raylin Valles directed it, produced by DUCKTAPE STUDIOS, for the agency MULLENLOWE LINTAS GROUP.

Which agency made Steadfast Stationery “Steadfast - Dirty Money”?

MULLENLOWE LINTAS GROUP created it for Steadfast Stationery (2026).

What awards did Steadfast Stationery “Steadfast - Dirty Money” win?

1 awards, including AdFest 2026 Gold Lotus Film Craft — Casting.

What is the tagline of Steadfast Stationery “Steadfast - Dirty Money”?

“COUNT SMARTER.”

Sources for the credits and awards

adfest.com