framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

YETI “Don’t Get Them a YETI” 2026

YETI “Don’t Get Them a YETI” (2026) is a YETI commercial directed by Jess Kohl for Wieden+Kennedy, produced by Love Song. It won 2 awards, including shots Awards The Americas 2026 Gold — Direction (Up to and including 60-seconds).

This YETI ad humorously warns against gifting YETI products, showcasing the extreme, adventurous, and sometimes messy lifestyles they enable, implying that only true love can endure such a gift.

Video: Jess Kohl on Vimeo

Shot by shot

  1. A dark-colored pickup truck drives slowly down a dirt road, surrounded by dense green and yellow autumn foliage in a forest.© YETI0:00
  2. A woman with red hair and green eyes is seen in a car's rearview mirror, looking intently at something off-screen.© YETI0:04
  3. A very close-up shot of a person's closed eye and eyebrow, with some debris on the eyebrow, suggesting a rugged outdoor environment.© YETI0:10
  4. A person's hand points at a map, then a YETI cooler is seen submerged in clear water, and finally, it's pulled out, covered in mud.© YETI0:15
  5. Three young men skateboard in a parking lot, with a dog running behind them, in a black and white shot.© YETI0:19
  6. A woman with a red face and blonde hair takes off her ski goggles, squinting, in a close-up shot.© YETI0:22
  7. A trail camera captures a large elk with impressive antlers lying in a dark forest at night.© YETI0:27
  8. A person in waders fly-fishes in a river, casting their line with trees in the background, seen through blurred foreground leaves.© YETI0:32
  9. A red car with a surfboard on top speeds past a motel sign at night, leaving light trails.© YETI0:36
  10. Two people in winter gear and backpacks hike through a snowy, foggy mountain landscape, seen from above.© YETI0:39
  11. A person in a dark wetsuit is seen underwater, surrounded by bubbles and small rocks on the riverbed, as they struggle to stay afloat.© YETI0:41
  12. A YETI cooler, covered in mud and tied with a red ribbon, lies abandoned on a dirt road next to a puddle.© YETI0:46

Stills © YETI. Made by Wieden+Kennedy, Love Song and Jess Kohl.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the 'negative' consequences of YETI ownership to highlight its ruggedness.

Tagline: “Unless you really love them.”

reverse psychologymontage of extreme activitieshumorous exaggerationproduct as a lifestyle enablernarrator's warningvisual storytelling

The cut

Length
60 s
Shots
61
Average shot
1.0 s

What creatives use YETI “Don’t Get Them a YETI” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of YETI “Don’t Get Them a YETI”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark-colored pickup truck drives slowly down a dirt road, surrounded by dense green and yellow autumn foliage in a forest.© YETIA woman with red hair and green eyes is seen in a car's rearview mirror, looking intently at something off-screen.© YETIA very close-up shot of a person's closed eye and eyebrow, with some debris on the eyebrow, suggesting a rugged outdoor environment.© YETIA person's hand points at a map, then a YETI cooler is seen submerged in clear water, and finally, it's pulled out, covered in mud.© YETI
    Frames from YETI “Don’t Get Them a YETI”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of YETI “Don’t Get Them a YETI” in order, with its length, framing and what happens in it.

    A dark-colored pickup truck drives slowly down a dirt road, surrounded by dense green and yellow autumn foliage in a forest.© YETIA woman with red hair and green eyes is seen in a car's rearview mirror, looking intently at something off-screen.© YETIA very close-up shot of a person's closed eye and eyebrow, with some debris on the eyebrow, suggesting a rugged outdoor environment.© YETIA person's hand points at a map, then a YETI cooler is seen submerged in clear water, and finally, it's pulled out, covered in mud.© YETIThree young men skateboard in a parking lot, with a dog running behind them, in a black and white shot.© YETIA woman with a red face and blonde hair takes off her ski goggles, squinting, in a close-up shot.© YETI
    Length: 60 s · Shots: 61 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a reverse psychology

    Before you present an idea, you need to know who has done it, and how.

    YETI “Don’t Get Them a YETI” is built on a reverse psychology. Search the library by idea to see every spot that uses it.

    Burger King “Moldy Whopper”© Burger KingBank of New Zealand “Sorry Russell 30 sec”© Bank of New ZealandVibe.co “Arthur Has Good Ads”© Vibe.coQuestrade “Get Yours Future”© Questrade
    Burger King · Bank of New Zealand · Vibe.co · Questrade

More commercials by Jess Kohl

  • Etsy "Celebrate Being Human" (2026) commercial still© EtsyEtsy “Celebrate Being Human” 2026Dir. Jess Kohl · Orchard NY
  • OpenAI "Garden" (2026) commercial still© OpenAIOpenAI “Garden” 2026Dir. Jess Kohl · OpenAI
  • WNBA "There’s More Where Thirty Came From - Raising Goats" (2026) commercial still© WNBAWNBA “There’s More Where Thirty Came From - Raising Goats” 2026Dir. Jess Kohl · Lucky Generals NY
  • LVCVA "The Las Vegas Convention and Visitors Authority - Whatever You Go For - Go All Out" (2024) commercial still© LVCVALVCVA “The Las Vegas Convention and Visitors Authority - Whatever You Go For - Go All Out” 2024Dir. Jess Kohl · R&R Partners
  • Cancer Research UK "Together We Are Beating Cancer" (2023) commercial still© Cancer Research UKCancer Research UK “Together We Are Beating Cancer” 2023Dir. Jess Kohl · Anomaly
  • On Running "The Power of Pause" (2023) commercial still© On RunningOn Running “The Power of Pause” 2023Dir. Jess Kohl

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning other commercials

  • Jindal Steel and Power "Jindal Steel- the Steel of India" (2024) commercial still© Jindal Steel and PowerJindal Steel and Power “Jindal Steel- the Steel of India” 2024Dir. Ayappa KM · Kondurkar StudioSpikes Asia Grand Prix 2025
  • Paul Wellstone for Senate "Fast Paul" (1990) commercial still© Paul Wellstone for SenatePaul Wellstone for Senate “Fast Paul” 1990North Woods AdvertisingEffie Awards Grand Prix 1991
  • Steadfast Stationery "Steadfast - Dirty Money" (2026) commercial still© Steadfast StationerySteadfast Stationery “Steadfast - Dirty Money” 2026Dir. Raylin Valles · MULLENLOWE LINTAS GROUPAdFest Gold 2026
  • U-Haul "The Way To What's Ahead" (2026) commercial still© U-HaulU-Haul “The Way To What's Ahead” 2026Dir. Devin WhetstoneYoung Director Award Gold 2026
  • Colossal Biosciences "The First Dire Wolf Howl in Over 10,000 Years" (2026) commercial still© Colossal BiosciencesColossal Biosciences “The First Dire Wolf Howl in Over 10,000 Years” 2026Colossal BiosciencesEffie Awards Gold 2026
  • Purga Studio "Samurai" (2026) commercial still© Purga StudioPurga Studio “Samurai” 2026GUTLondon International Awards Gold 2026

Questions

Who directed the YETI “Don’t Get Them a YETI” commercial?

Jess Kohl directed it, produced by Love Song, for the agency Wieden+Kennedy.

Which agency made YETI “Don’t Get Them a YETI”?

Wieden+Kennedy created it for YETI (2026).

What awards did YETI “Don’t Get Them a YETI” win?

2 awards, including shots Awards The Americas 2026 Gold — Direction (Up to and including 60-seconds) and shots Awards The Americas 2026 Gold — Editing (Up to and including 60-seconds).

What is the tagline of YETI “Don’t Get Them a YETI”?

“Unless you really love them.”

Sources for the credits and awards

shotsshots