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Nike “You Can't Stop Us” 2020

Nike “You Can't Stop Us” (2020) is a Nike commercial directed by Oscar Hudson for Wieden+Kennedy, produced by Pulse Films. It won 27 awards, including Cannes Lions 2021 Film Grand Prix, One Show 2021 Gold Pencil — Film and The One Show 2021 Online Films & Video / Long Form - Single Gold Pencil.

This ad uses a split-screen technique to show athletes from different sports, genders, and abilities performing in sync, emphasizing unity and resilience in the face of challenges.

Video: Wieden+Kennedy Amsterdam on Vimeo

Shot by shot

  1. A split screen shows two female athletes, one a swimmer and one a runner, standing side-by-side in their respective sports environments.© Nike0:00
  2. A split screen shows two female athletes in wheelchairs in separate gyms. On the left, a fencer with a prosthetic leg and arm prepares. On the right, a basketball player adjusts her chair.© Nike0:09
  3. A split screen shows a young girl with a prosthetic leg running on a beach, and a female gymnast performing a flip in an arena.© Nike0:15
  4. A split screen shows a young girl skateboarding in a skatepark on the left, and a surfer riding a wave on the right, both in motion.© Nike0:25
  5. A split screen shows two female athletes: one hurdles on a track, the other falls on a hard court, both in stadiums.© Nike0:34
  6. A split screen shows an empty high school gymnasium on the left and an empty tennis stadium on the right, both devoid of people.© Nike0:42
  7. A split screen shows two groups of male athletes kneeling: football players on a field and basketball players on a court, all with serious expressions.© Nike0:49
  8. A split screen shows two male athletes, one in a baseball stadium and the other outdoors, both wearing face masks and sports attire.© Nike1:00
  9. A split screen shows a female Chinese athlete in a red uniform running on a track, and a male rugby player running with a ball on a field.© Nike1:05
  10. A split screen shows a baseball player diving for a ball on a dirt field and a soccer goalie diving on a green grass field.© Nike1:12
  11. A split screen shows two groups of male athletes walking, one in a football stadium and the other in an indoor arena.© Nike1:16
  12. A split screen shows a male cricket player in a white hat and sunglasses with his arm around a male soccer player in a blue jersey, both cheering on a green field.© Nike1:19

Stills © Nike. Made by Wieden+Kennedy, Pulse Films and Oscar Hudson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Split-screen synchronicity of diverse athletes overcoming challenges together.

Tagline: “YOU CAN'T STOP US.”

split screenathletes in syncovercoming adversityunity in diversityempowerment through sportcelebrity endorsement

The cut

Length
90 s
Shots
39
Average shot
2.3 s

What creatives use Nike “You Can't Stop Us” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “You Can't Stop Us”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A split screen shows two female athletes, one a swimmer and one a runner, standing side-by-side in their respective sports environments.© NikeA split screen shows two female athletes in wheelchairs in separate gyms. On the left, a fencer with a prosthetic leg and arm prepares. On the right, a basketball player adjusts her chair.© NikeA split screen shows a young girl with a prosthetic leg running on a beach, and a female gymnast performing a flip in an arena.© NikeA split screen shows a young girl skateboarding in a skatepark on the left, and a surfer riding a wave on the right, both in motion.© Nike
    Frames from Nike “You Can't Stop Us”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “You Can't Stop Us” in order, with its length, framing and what happens in it.

    A split screen shows two female athletes, one a swimmer and one a runner, standing side-by-side in their respective sports environments.© NikeA split screen shows two female athletes in wheelchairs in separate gyms. On the left, a fencer with a prosthetic leg and arm prepares. On the right, a basketball player adjusts her chair.© NikeA split screen shows a young girl with a prosthetic leg running on a beach, and a female gymnast performing a flip in an arena.© NikeA split screen shows a young girl skateboarding in a skatepark on the left, and a surfer riding a wave on the right, both in motion.© NikeA split screen shows two female athletes: one hurdles on a track, the other falls on a hard court, both in stadiums.© NikeA split screen shows an empty high school gymnasium on the left and an empty tennis stadium on the right, both devoid of people.© Nike
    Length: 90 s · Shots: 39 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a split screen

    Before you present an idea, you need to know who has done it, and how.

    Nike “You Can't Stop Us” is built on a split screen. Search the library by idea to see every spot that uses it.

    Republic of Singapore Navy “Is It Crazy”© Republic of Singapore NavyEE “New EE”© EEThe Prince's Trust “Parallel Lives”© The Prince's TrustBONDS “Swim”© BONDS
    Republic of Singapore Navy · EE · The Prince's Trust · BONDS

More commercials by Oscar Hudson

  • Nike "You Can't Stop Sport" (2021) commercial still© NikeNike “You Can't Stop Sport” 2021Dir. Oscar Hudson · Wieden+KennedyANDY Awards Gold 2021
  • Apple "AirPods – Bounce" (2020) commercial still© AppleApple “AirPods – Bounce” 2020Dir. Oscar Hudson · TBWA\Media Arts LabD&AD Yellow Pencil 2020
  • Coinbase "The Billie Labs" (2026) commercial still© CoinbaseCoinbase “The Billie Labs” 2026Dir. Oscar Hudson · Hailstorm LLC
  • John Lewis & Partners / Waitrose & Partners "Give A Little Love" (2024) commercial still© John Lewis & Partners / Waitrose & PartnersJohn Lewis & Partners / Waitrose & Partners “Give A Little Love” 2024Dir. Oscar Hudson · adam&eve\TBWA
  • B&Q "B&Q - Flipt" (2022) commercial still© B&QB&Q “B&Q - Flipt” 2022Dir. Oscar Hudson · Uncommon
  • Apple Watch "Hello Sunshine" (2021) commercial still© Apple WatchApple Watch “Hello Sunshine” 2021Dir. Oscar Hudson · Client direct

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Chrysler "Born of Fire" (2011) commercial still© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012

Award-winning sport commercials

Questions

Who directed the Nike “You Can't Stop Us” commercial?

Oscar Hudson directed it, produced by Pulse Films, for the agency Wieden+Kennedy.

Which agency made Nike “You Can't Stop Us”?

Wieden+Kennedy created it for Nike (2020).

What awards did Nike “You Can't Stop Us” win?

27 awards, including Cannes Lions 2021 Film Grand Prix, Cannes Lions 2021 Film Gold (Retail), One Show 2021 Gold Pencil — Film and The One Show 2021 Online Films & Video / Long Form - Single Gold Pencil.

What is the tagline of Nike “You Can't Stop Us”?

“YOU CAN'T STOP US.”

Sources for the credits and awards

wk.comen.wikipedia.orgshotsThe WorkThe WorkThe WorkThe Workoneclub.orgoneclub.orgoneclub.orgoneclub.orgoneclub.org