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Steadfast “Don't Look Up” 2026

Steadfast “Don't Look Up” (2026) is a Steadfast commercial directed by Raylin Valles for TBWA\Lintas, produced by DUCKTAPE STUDIOS. It won 8 awards, including Cannes 2026 Bronze · Film Craft Lions / A02 Script and LIA 2026 Bronze — Online Film / B2B.

A group of men counting money discover a pair of rats in their ceiling, leading to a humorous and then tragic misunderstanding about counterfeit currency.

Video: TBWA\Lintas on YouTube

Shot by shot

  1. A man with a white beard and dark skin holds up a 500 Rupee note, looking surprised in a dimly lit interior.© Steadfast0:13
  2. A person holds a smartphone horizontally, displaying a video of a small animal trapped in a cage, with a play bar visible on the screen.© Steadfast1:17
  3. A CGI rat with grey fur and large ears looks around nervously in a dark, green-tinged environment.© Steadfast1:50
  4. A close-up shot of venetian blinds, with a blurry, warm-toned background, suggesting an interior setting at night.© Steadfast2:08
  5. A close-up of a small, grey rat with large whiskers, looking sad with a tear rolling down its cheek, peeking out from a wooden box.© Steadfast2:10
  6. A small, furry rat with tiny paws holds a bottle labeled "RAT POISON" on a dusty, ornate metal box in a dimly lit interior.© Steadfast2:14
  7. A close-up shot shows a rat holding a small bottle labeled "RAT" with a skull and crossbones, sniffing its contents.© Steadfast2:16
  8. A close-up shot shows a metal pot filled with a light brown liquid boiling on a stove, with steam rising from the surface.© Steadfast2:23

Stills © Steadfast. Made by TBWA\Lintas, DUCKTAPE STUDIOS and Raylin Valles.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rats as a metaphor for counterfeit money, leading to a dark comedy.

Tagline: “Detects Fakes Smartly.”

misunderstanding leads to tragedyanimal perspectivefound footage/viral videogangster/underworld settingdark humorironic twist

The cut

Length
178 s
Shots
84
Average shot
2.1 s
Format
mixed

What creatives use Steadfast “Don't Look Up” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Steadfast “Don't Look Up”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a white beard and dark skin holds up a 500 Rupee note, looking surprised in a dimly lit interior.© SteadfastA person holds a smartphone horizontally, displaying a video of a small animal trapped in a cage, with a play bar visible on the screen.© SteadfastA CGI rat with grey fur and large ears looks around nervously in a dark, green-tinged environment.© SteadfastA close-up shot of venetian blinds, with a blurry, warm-toned background, suggesting an interior setting at night.© Steadfast
    Frames from Steadfast “Don't Look Up”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Steadfast “Don't Look Up” in order, with its length, framing and what happens in it.

    A man with a white beard and dark skin holds up a 500 Rupee note, looking surprised in a dimly lit interior.© SteadfastA person holds a smartphone horizontally, displaying a video of a small animal trapped in a cage, with a play bar visible on the screen.© SteadfastA CGI rat with grey fur and large ears looks around nervously in a dark, green-tinged environment.© SteadfastA close-up shot of venetian blinds, with a blurry, warm-toned background, suggesting an interior setting at night.© SteadfastA close-up of a small, grey rat with large whiskers, looking sad with a tear rolling down its cheek, peeking out from a wooden box.© SteadfastA small, furry rat with tiny paws holds a bottle labeled "RAT POISON" on a dusty, ornate metal box in a dimly lit interior.© Steadfast
    Length: 178 s · Shots: 84 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a animal perspective

    Before you present an idea, you need to know who has done it, and how.

    Steadfast “Don't Look Up” is built on a animal perspective. Search the library by idea to see every spot that uses it.

    Samsung “The Spider and the Window”© SamsungRoyal Ontario Museum (ROM) “Immortal Nature's Symphony”© Royal Ontario Museum (ROM)Pedigree “Pick Me”© PedigreeWhiskas “Cats”© Whiskas
    Samsung · Royal Ontario Museum (ROM) · Pedigree · Whiskas

More commercials by Raylin Valles

More from TBWA\Lintas

  • Zoya "Her Again" (2026) commercial still© ZoyaZoya “Her Again” 2026Dir. Bharat Sikka · TBWA\Lintas
  • Nissan "Magnite Kuro - Witness the Era of the Boldest Black Ever" (2025) commercial still© NissanNissan “Magnite Kuro - Witness the Era of the Boldest Black Ever” 2025Dir. Vinod Yadav · TBWA\Lintas

Award-winning media & entertainment commercials

Questions

Who directed the Steadfast “Don't Look Up” commercial?

Raylin Valles directed it, produced by DUCKTAPE STUDIOS, for the agency TBWA\Lintas.

Which agency made Steadfast “Don't Look Up”?

TBWA\Lintas created it for Steadfast (2026).

What awards did Steadfast “Don't Look Up” win?

8 awards, including Cannes 2026 Bronze · Film Craft Lions / A02 Script, LIA 2026 Bronze — Online Film / B2B, LIA 2026 Bronze — Online Film / Best Use of Humor and LIA 2026 Bronze — Online Film / Brand Entertainment & Content.

What is the tagline of Steadfast “Don't Look Up”?

“Detects Fakes Smartly.”

Sources for the credits and awards

2026.liaentries.com2026.liaentries.com2026.liaentries.comThe Workyoutube.com2026.liaentries.com2026.liaentries.com2026.liaentries.com2026.liaentries.com