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Save the Children “Save the Survivors” 2023

Save the Children “Save the Survivors” (2023) is a Save the Children commercial directed by Tomas Jonsgården for POL, produced by B-Reel. It won 7 awards, including British Arrows 2023 Craft Gold — Sound Design, Creative Circle 2023 Gold FILM CRAFT - Best Sound Design (single) and Clio 2023 Bronze — Film Craft (Music - Adapted) / Music - Adapted.

This ad depicts the harrowing journey of two young siblings, a girl and a boy, as they navigate through a war-torn landscape, seeking safety and survival amidst constant threats and displacement.

Video: Save the Children Nederland on YouTube

Shot by shot

  1. An aerial view shows a densely packed urban area with many buildings, some appearing damaged, under a bright sky, with text overlaid.© Save the Children0:00
  2. A low-angle shot captures a military helicopter flying over a narrow street lined with old, worn buildings and tangled power lines under a bright sky.© Save the Children0:15
  3. A person in a red jacket shields a child on the ground amidst a cloud of dust and debris, likely after an explosion or collapse.© Save the Children0:29
  4. A young girl with dark curly hair and a red top is sifting through rubble, finding a necklace, in a destroyed building.© Save the Children0:47
  5. Two children, a young girl and a boy, run hand-in-hand down a dirt road in a war-torn landscape with smoke rising in the background.© Save the Children1:03
  6. A young girl and a boy walk hand-in-hand through a desolate, war-torn landscape under a clear blue sky, with ruined buildings in the background.© Save the Children1:22
  7. A man in military fatigues talks to a young girl and boy next to a red pickup truck on a dirt road in a rocky, grassy landscape.© Save the Children1:39
  8. A man in military fatigues struggles with two children on a dirt road next to a red pickup truck, with a blurred person in the foreground.© Save the Children1:48
  9. A man with a beard and dirty face looks at someone off-screen, wearing a black jacket and a beige sweater, outdoors.© Save the Children1:56
  10. Lightning flashes across a dark, stormy sky, illuminating the clouds briefly before fading to darkness.© Save the Children2:27
  11. A group of refugees, including a child, disembark from a small boat onto a rocky shore under a dark, cloudy sky at dusk.© Save the Children2:43
  12. A wide shot shows a refugee camp with clothes hanging on a line in the foreground, and people moving between tents in the background under a smoky sky.© Save the Children3:01

Stills © Save the Children. Made by POL, B-Reel and Tomas Jonsgården.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's perspective on the resilience and struggle of war survivors.

Tagline: “Save the Survivors”

child's perspectivesibling bondjourney to safetywar-torn landscaperesilience in adversityhope amidst despair

The cut

Length
207 s
Shots
75
Average shot
2.8 s

What creatives use Save the Children “Save the Survivors” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Save the Children “Save the Survivors”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view shows a densely packed urban area with many buildings, some appearing damaged, under a bright sky, with text overlaid.© Save the ChildrenA low-angle shot captures a military helicopter flying over a narrow street lined with old, worn buildings and tangled power lines under a bright sky.© Save the ChildrenA person in a red jacket shields a child on the ground amidst a cloud of dust and debris, likely after an explosion or collapse.© Save the ChildrenA young girl with dark curly hair and a red top is sifting through rubble, finding a necklace, in a destroyed building.© Save the Children
    Frames from Save the Children “Save the Survivors”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Save the Children “Save the Survivors” in order, with its length, framing and what happens in it.

    An aerial view shows a densely packed urban area with many buildings, some appearing damaged, under a bright sky, with text overlaid.© Save the ChildrenA low-angle shot captures a military helicopter flying over a narrow street lined with old, worn buildings and tangled power lines under a bright sky.© Save the ChildrenA person in a red jacket shields a child on the ground amidst a cloud of dust and debris, likely after an explosion or collapse.© Save the ChildrenA young girl with dark curly hair and a red top is sifting through rubble, finding a necklace, in a destroyed building.© Save the ChildrenTwo children, a young girl and a boy, run hand-in-hand down a dirt road in a war-torn landscape with smoke rising in the background.© Save the ChildrenA young girl and a boy walk hand-in-hand through a desolate, war-torn landscape under a clear blue sky, with ruined buildings in the background.© Save the Children
    Length: 207 s · Shots: 75 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a child's perspective

    Before you present an idea, you need to know who has done it, and how.

    Save the Children “Save the Survivors” is built on a child's perspective. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFWhisper “Keep Girls in School”© WhisperChildline “It Follows Me Around”© ChildlineEmbassy Suites Hotels “Austin”© Embassy Suites Hotels
    WWF · Whisper · Childline · Embassy Suites Hotels

More commercials by Tomas Jonsgården

  • Save the Children "Save the children" (2023) commercial still© Save the ChildrenSave the Children “Save the children” 2023Dir. Tomas Jonsgården · POLCiclope Bronze 2023
  • Three Mobile "Jeff’s World" (2023) commercial still© Three MobileThree Mobile “Jeff’s World” 2023Dir. Tomas Jonsgården · Boys + GirlsBritish Arrows Bronze 2023
  • Vodafone Ireland "25 Years" (2026) commercial still© Vodafone IrelandVodafone Ireland “25 Years” 2026Dir. Tomas Jonsgården · VML
  • Jacob’s "Namaste" (2026) commercial still© Jacob’sJacob’s “Namaste” 2026Dir. Tomas Jonsgården · Boys + Girls
  • Škoda "Kodiaq - Drums" (2024) commercial still© ŠkodaŠkoda “Kodiaq - Drums” 2024Dir. Tomas Jonsgården · Optimist Germany
  • Era of Conquest "Era of Conquest - Benedict Cumberbatch" (2023) commercial still© Era of ConquestEra of Conquest “Era of Conquest - Benedict Cumberbatch” 2023Dir. Tomas Jonsgården · 4399

More from POL

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Questions

Who directed the Save the Children “Save the Survivors” commercial?

Tomas Jonsgården directed it, produced by B-Reel, for the agency POL.

Which agency made Save the Children “Save the Survivors”?

POL created it for Save the Children (2023).

What awards did Save the Children “Save the Survivors” win?

7 awards, including British Arrows 2023 Craft Gold — Sound Design, Creative Circle 2023 Gold FILM CRAFT - Best Sound Design (single), Clio 2023 Bronze — Film Craft (Music - Adapted) / Music - Adapted and Clio 2023 Bronze — Film Craft (Sound Design) / Sound Design.

What is the tagline of Save the Children “Save the Survivors”?

“Save the Survivors”

Sources for the credits and awards

britisharrows.comaicpawards.comThe Workweb.archive.orgawards.ciclopefestival.comclios.comclios.com