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commercial production company

B-Reel

B-Reel is a commercial production company. Founded in 1999 by Anders Wahlquist, Fredrik Heinig, Pelle Nilsson, Petter Westlund and Johannes Åhlund. FrameThrower's visual library has 35 B-Reel commercials (2013–2026), cut shot by shot, 9 of them award-winning, for clients including Oatly, Google, Ladbrokes and Bring, directed by Drake Doremus, Nicolina Knapp and Torbjörn Martin among others.

Visit b-reel.com
35
Commercials in our library
9
Award-winning
2013–2026
Active
1999
Founded
5
Offices

01 · Featured

B-Reel's most awarded commercial

Video: Pereira O'Dell on YouTube

Cannes Lions Grand Prix 2013

Intel + Toshiba “The Beauty Inside” 2013

A man wakes up as a different person every day, documenting his changing appearance and experiences, until he meets a woman he wants to stay with forever.

Directed by Drake Doremus · Pereira & O'Dell · B-Reel

See the spot →

02 · Directors

Notable directors at B-Reel

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

B-Reel's clients

Every brand in the library, by award-winning work.

  • Oatly2023

    2 commercials · 1 award-winning

  • Google2014

    2 commercials · 1 award-winning

  • Ladbrokes2014

    1 commercials · 1 award-winning

  • Bring2024

    1 commercials · 1 award-winning

  • Chanel2017

    1 commercials · 1 award-winning

  • Volkswagen Phaeton2013

    1 commercials · 1 award-winning

  • Intel + Toshiba2013

    1 commercials · 1 award-winning

  • Save the Children2023

    1 commercials · 1 award-winning

  • Amnesty International2023

    1 commercials · 1 award-winning

  • Ford2014–2018

    3 commercials

  • pH-D Feminine Health2024

    3 commercials

  • Ving2023

    2 commercials

Also: Getinge, Epoq, H&M, T-Mobile, McDonald's, Easy, Visit Sweden, Meta, Ramsbury Distillery, Vattenfall, Motatos, Big Al's Creative Emporium

04 · Works with

Who B-Reel works with

From the credits: the companies behind the spots, by number of spots.

Agencies B-Reel works for

05 · Awards

B-Reel's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Cannes Lions

    1 top prize

  • 2

    AICP Awards

    .

  • 1

    Epica

    .

  • 1

    shots Awards

    .

  • 1

    Ciclope

    .

  • 1

    AdFest

    .

  • 1

    British Arrows

    .

Top award-winning spots

06 · Work

Commercials by B-Reel

Our visual library has 35 B-Reel commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020

Latest

Epoq “Expect More Bear” (2026)© EpoqEpoq “Expect More Bear” 2026
Epoq “Expect More Ninja” (2026)© EpoqEpoq “Expect More Ninja” 2026
Smoothie King “The best kind of delicious” (2026)© Smoothie KingSmoothie King “The best kind of delicious” 2026
Visit Sweden “Visit the Original Sweden” (2024)© Visit SwedenVisit Sweden “Visit the Original Sweden” 2024

Most awarded

  • Intel + Toshiba "The Beauty Inside" (2013) commercial still© Intel + ToshibaIntel + Toshiba “The Beauty Inside” 2013Dir. Drake Doremus · Pereira & O'DellCannes Lions Grand Prix 2013
  • Save the Children "Save the Survivors" (2023) commercial still© Save the ChildrenSave the Children “Save the Survivors” 2023Dir. Tomas Jonsgården · POLBritish Arrows Gold 2023
  • Amnesty International "The Land of The Unfree" (2023) commercial still© Amnesty InternationalAmnesty International “The Land of The Unfree” 2023Dir. Nicolina Knapp · AnorakAICP Awards Winner 2023
  • Google "Fearless" (2014) commercial still© GoogleGoogle “Fearless” 2014Dir. Drake Doremus · AutofussAICP Awards Winner 2014
  • Oatly "Normalize It" (2023) commercial still© OatlyOatly “Normalize It” 2023Dir. Torbjörn Martin · The Oatly Department of Mind ControlCannes Lions Silver 2023
  • Bring "Molding Madness" (2024) commercial still© BringBring “Molding Madness” 2024Dir. Sacarias Kiusalaas · POLshots Awards Gold 2024
  • Chanel "JellyWolf" (2017) commercial still© ChanelChanel “JellyWolf” 2017Dir. Alma Har'elCiclope Gold 2017
  • Volkswagen Phaeton "Singular Masterpiece" (2013) commercial still© Volkswagen PhaetonVolkswagen Phaeton “Singular Masterpiece” 2013Ogilvy BeijingAdFest Gold 2013
  • Ladbrokes "Iconic Celebration" (2014) commercial still© LadbrokesLadbrokes “Iconic Celebration” 2014Dir. Emil Möller · McCannEpica Bronze 2014
  • Epoq "Expect More Bear" (2026) commercial still© EpoqEpoq “Expect More Bear” 2026Dir. Filip Tellander · NORD
  • Epoq "Expect More Ninja" (2026) commercial still© EpoqEpoq “Expect More Ninja” 2026Dir. Filip Tellander · NORD
  • Smoothie King "The best kind of delicious" (2026) commercial still© Smoothie KingSmoothie King “The best kind of delicious” 2026Dir. Luboš Vacke · Barkley Inc.
  • Visit Sweden "Visit the Original Sweden" (2024) commercial still© Visit SwedenVisit Sweden “Visit the Original Sweden” 2024Dir. Torbjörn Martin · Forsman & Bodenfors
  • Meta "Instagram Teen Accounts - Peace of Mind" (2024) commercial still© MetaMeta “Instagram Teen Accounts - Peace of Mind” 2024Dir. Nicolina Knapp · M+C Saatchi SSK
  • pH-D Feminine Health "Love and Hearts for Your Lady Parts" (2024) commercial still© pH-D Feminine HealthpH-D Feminine Health “Love and Hearts for Your Lady Parts” 2024Dir. Nicolina Knapp · Curiosity
  • pH-D Feminine Health "Control Odour the Holistic Way" (2024) commercial still© pH-D Feminine HealthpH-D Feminine Health “Control Odour the Holistic Way” 2024Dir. Nicolina Knapp · Curiosity
  • pH-D Feminine Health "Love and Hearts for Your Lady Parts Moisturising Gel" (2024) commercial still© pH-D Feminine HealthpH-D Feminine Health “Love and Hearts for Your Lady Parts Moisturising Gel” 2024Dir. Nicolina Knapp · Curiosity
  • Ving "Beach" (2023) commercial still© VingVing “Beach” 2023Dir. Adam Berg · Akestam Holst
  • Ving "Arrival" (2023) commercial still© VingVing “Arrival” 2023Dir. Adam Berg · Akestam Holst
  • Oatly "Shake before use" (2023) commercial still© OatlyOatly “Shake before use” 2023Dir. Torbjörn Martin · Oatly Department of Mind Control
  • Ramsbury Distillery "Never Out of Place" (2023) commercial still© Ramsbury DistilleryRamsbury Distillery “Never Out of Place” 2023Dir. Daniel Eskils · B-Reel
  • Getinge "Getinge - Scars" (2023) commercial still© GetingeGetinge “Getinge - Scars” 2023Dir. Lina Söderström · Forsman & Bodenfors
  • Motatos "The Rumour" (2023) commercial still© MotatosMotatos “The Rumour” 2023Dir. Sacarias Kiusalaas · TBWA\Sweden
  • Arm & Hammer "Arms & Hammer - Get Tough and Give it the Hammer" (2023) commercial still© Arm & HammerArm & Hammer “Arms & Hammer - Get Tough and Give it the Hammer” 2023Dir. Magnus Härdner · The VIA Agency

07 · For producers

What producers use B-Reel's page for

  1. 01Who directs for B-Reel

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind B-Reel's 35 commercials, with the agencies and awards.

    Intel + Toshiba “The Beauty Inside”© Intel + ToshibaSave the Children “Save the Survivors”© Save the ChildrenAmnesty International “The Land of The Unfree”© Amnesty InternationalGoogle “Fearless”© Google
    Nicolina Knapp · Torbjörn Martin · Filip Tellander
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    B-Reel's work by year, brand and award in one place, and the companies with a similar body of work.

    Biscuit Filmworks© AnthropicMJZ© Old SpiceStink© UbisoftSmuggler© Vanish
    Similar: Biscuit Filmworks, MJZ, Stink

08 · Questions

About B-Reel

What commercials has B-Reel made?+

35 in the library, 2013–2026, including Intel + Toshiba “The Beauty Inside”, Save the Children “Save the Survivors”, Amnesty International “The Land of The Unfree” and Google “Fearless”.

Which agencies has B-Reel worked with?+

Forsman & Bodenfors (4), NORD (3), Curiosity (3), POL (2) and Blue Hive (2).

Which directors are behind B-Reel's commercials?+

Nicolina Knapp (5), Torbjörn Martin (4), Filip Tellander (4), Drake Doremus (3), Emil Möller (2) and Sacarias Kiusalaas (2).

What awards has B-Reel's work won?+

9 award-winning spots, including Cannes Lions Grand Prix 2013 for Intel + Toshiba “The Beauty Inside”, British Arrows Gold 2023 for Save the Children “Save the Survivors” and AICP Awards Winner 2023 for Amnesty International “The Land of The Unfree”.

Who are B-Reel's clients?+

In the library: Oatly (2 commercials, 2023–2023), Google (2 commercials, 2014–2014), Ladbrokes (1 commercials, 2014–2014), Bring (1 commercials, 2024–2024), Chanel (1 commercials, 2017–2017) and Volkswagen Phaeton (1 commercials, 2013–2013).

09 · Discover

Other production companies with similar work

Not connected to B-Reel: matched by the ideas, tone and categories of their commercials.