commercial production company
B-Reel
B-Reel is a commercial production company. Founded in 1999 by Anders Wahlquist, Fredrik Heinig, Pelle Nilsson, Petter Westlund and Johannes Åhlund. FrameThrower's visual library has 35 B-Reel commercials (2013–2026), cut shot by shot, 9 of them award-winning, for clients including Oatly, Google, Ladbrokes and Bring, directed by Drake Doremus, Nicolina Knapp and Torbjörn Martin among others.
- 35
- Commercials in our library
- 9
- Award-winning
- 2013–2026
- Active
- 1999
- Founded
- 5
- Offices
01 · Featured
B-Reel's most awarded commercial
Cannes Lions Grand Prix 2013
Intel + Toshiba “The Beauty Inside” 2013
A man wakes up as a different person every day, documenting his changing appearance and experiences, until he meets a woman he wants to stay with forever.
Directed by Drake Doremus · Pereira & O'Dell · B-Reel
02 · Directors
Notable directors at B-Reel
Who made the work, and how much of it won awards. From the credits on every spot.
© Intel + Toshiba2 award-winningDrake Doremus3 spots · Intel + Toshiba “The Beauty Inside”
© Amnesty International1 award-winningNicolina Knapp5 spots · Amnesty International “The Land of The Unfree”
© Oatly1 award-winningTorbjörn Martin4 spots · Oatly “Normalize It”
© Ladbrokes1 award-winningEmil Möller2 spots · Ladbrokes “Iconic Celebration”
© Bring1 award-winningSacarias Kiusalaas2 spots · Bring “Molding Madness”
© Chanel1 award-winningAlma Har'el1 spots · Chanel “JellyWolf”
© Save the Children1 award-winningTomas Jonsgården1 spots · Save the Children “Save the Survivors”
© FordFilip Tellander4 spots · Ford “Ford | Applause”
© H&MMikael Marcimain2 spots · H&M “Fall In Love directed by Mikael Marcimain”
© VingAdam Berg2 spots · Ving “Beach”
© GetingeMagnus Härdner2 spots · Getinge “Life-Defining Moments”
© T-MobileSteven Tsuchida1 spots · T-Mobile “Car directed by Steven Tsuchida”
03 · Clients
B-Reel's clients
Every brand in the library, by award-winning work.
- Oatly2023
2 commercials · 1 award-winning
- Google2014
2 commercials · 1 award-winning
- Ladbrokes2014
1 commercials · 1 award-winning
- Bring2024
1 commercials · 1 award-winning
- Chanel2017
1 commercials · 1 award-winning
- Volkswagen Phaeton2013
1 commercials · 1 award-winning
- Intel + Toshiba2013
1 commercials · 1 award-winning
- Save the Children2023
1 commercials · 1 award-winning
- Amnesty International2023
1 commercials · 1 award-winning
- Ford2014–2018
3 commercials
- pH-D Feminine Health2024
3 commercials
- Ving2023
2 commercials
Also: Getinge, Epoq, H&M, T-Mobile, McDonald's, Easy, Visit Sweden, Meta, Ramsbury Distillery, Vattenfall, Motatos, Big Al's Creative Emporium
04 · Works with
Who B-Reel works with
From the credits: the companies behind the spots, by number of spots.
Agencies B-Reel works for
- Forsman & Bodenfors4
- NORD3
- Curiosity3
- POL2
- Blue Hive2
- Akestam Holst2
- The Oatly Department of Mind Control1
- McCann1
- Ogilvy Beijing1
- Pereira & O'Dell1
05 · Awards
B-Reel's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
2
Cannes Lions
1 top prize
2
AICP Awards
.
1
Epica
.
1
shots Awards
.
1
Ciclope
.
1
AdFest
.
1
British Arrows
.
Top award-winning spots
- Cannes Lions Grand Prix 2013Intel + Toshiba “The Beauty Inside”
- British Arrows Gold 2023Save the Children “Save the Survivors”
- AICP Awards Winner 2023Amnesty International “The Land of The Unfree”
- AICP Awards Winner 2014Google “Fearless”
- Cannes Lions Silver 2023Oatly “Normalize It”
- shots Awards Gold 2024Bring “Molding Madness”
- Ciclope Gold 2017Chanel “JellyWolf”
- AdFest Gold 2013Volkswagen Phaeton “Singular Masterpiece”
06 · Work
Commercials by B-Reel
Our visual library has 35 B-Reel commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© EpoqEpoq “Expect More Bear” 2026
© EpoqEpoq “Expect More Ninja” 2026
© Smoothie KingSmoothie King “The best kind of delicious” 2026
© Visit SwedenVisit Sweden “Visit the Original Sweden” 2024Most awarded
© Intel + ToshibaIntel + Toshiba “The Beauty Inside” 2013Dir. Drake Doremus · Pereira & O'DellCannes Lions Grand Prix 2013
© Save the ChildrenSave the Children “Save the Survivors” 2023Dir. Tomas Jonsgården · POLBritish Arrows Gold 2023
© Amnesty InternationalAmnesty International “The Land of The Unfree” 2023Dir. Nicolina Knapp · AnorakAICP Awards Winner 2023
© GoogleGoogle “Fearless” 2014Dir. Drake Doremus · AutofussAICP Awards Winner 2014
© OatlyOatly “Normalize It” 2023Dir. Torbjörn Martin · The Oatly Department of Mind ControlCannes Lions Silver 2023
© BringBring “Molding Madness” 2024Dir. Sacarias Kiusalaas · POLshots Awards Gold 2024
© ChanelChanel “JellyWolf” 2017Dir. Alma Har'elCiclope Gold 2017
© Volkswagen PhaetonVolkswagen Phaeton “Singular Masterpiece” 2013Ogilvy BeijingAdFest Gold 2013
© LadbrokesLadbrokes “Iconic Celebration” 2014Dir. Emil Möller · McCannEpica Bronze 2014
© EpoqEpoq “Expect More Bear” 2026Dir. Filip Tellander · NORD
© EpoqEpoq “Expect More Ninja” 2026Dir. Filip Tellander · NORD
© Smoothie KingSmoothie King “The best kind of delicious” 2026Dir. Luboš Vacke · Barkley Inc.
© Visit SwedenVisit Sweden “Visit the Original Sweden” 2024Dir. Torbjörn Martin · Forsman & Bodenfors
© MetaMeta “Instagram Teen Accounts - Peace of Mind” 2024Dir. Nicolina Knapp · M+C Saatchi SSK
© pH-D Feminine HealthpH-D Feminine Health “Love and Hearts for Your Lady Parts” 2024Dir. Nicolina Knapp · Curiosity
© pH-D Feminine HealthpH-D Feminine Health “Control Odour the Holistic Way” 2024Dir. Nicolina Knapp · Curiosity
© pH-D Feminine HealthpH-D Feminine Health “Love and Hearts for Your Lady Parts Moisturising Gel” 2024Dir. Nicolina Knapp · Curiosity
© VingVing “Beach” 2023Dir. Adam Berg · Akestam Holst
© VingVing “Arrival” 2023Dir. Adam Berg · Akestam Holst
© OatlyOatly “Shake before use” 2023Dir. Torbjörn Martin · Oatly Department of Mind Control
© Ramsbury DistilleryRamsbury Distillery “Never Out of Place” 2023Dir. Daniel Eskils · B-Reel
© GetingeGetinge “Getinge - Scars” 2023Dir. Lina Söderström · Forsman & Bodenfors
© MotatosMotatos “The Rumour” 2023Dir. Sacarias Kiusalaas · TBWA\Sweden
© Arm & HammerArm & Hammer “Arms & Hammer - Get Tough and Give it the Hammer” 2023Dir. Magnus Härdner · The VIA Agency
07 · For producers
What producers use B-Reel's page for
01Who directs for B-Reel
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind B-Reel's 35 commercials, with the agencies and awards.
© Intel + Toshiba
© Save the Children
© Amnesty International
© GoogleNicolina Knapp · Torbjörn Martin · Filip Tellander02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
B-Reel's work by year, brand and award in one place, and the companies with a similar body of work.
© Anthropic
© Old Spice
© Ubisoft
© VanishSimilar: Biscuit Filmworks, MJZ, Stink
08 · Questions
About B-Reel
What commercials has B-Reel made?+
35 in the library, 2013–2026, including Intel + Toshiba “The Beauty Inside”, Save the Children “Save the Survivors”, Amnesty International “The Land of The Unfree” and Google “Fearless”.
Which agencies has B-Reel worked with?+
Forsman & Bodenfors (4), NORD (3), Curiosity (3), POL (2) and Blue Hive (2).
Which directors are behind B-Reel's commercials?+
Nicolina Knapp (5), Torbjörn Martin (4), Filip Tellander (4), Drake Doremus (3), Emil Möller (2) and Sacarias Kiusalaas (2).
What awards has B-Reel's work won?+
9 award-winning spots, including Cannes Lions Grand Prix 2013 for Intel + Toshiba “The Beauty Inside”, British Arrows Gold 2023 for Save the Children “Save the Survivors” and AICP Awards Winner 2023 for Amnesty International “The Land of The Unfree”.
Who are B-Reel's clients?+
In the library: Oatly (2 commercials, 2023–2023), Google (2 commercials, 2014–2014), Ladbrokes (1 commercials, 2014–2014), Bring (1 commercials, 2024–2024), Chanel (1 commercials, 2017–2017) and Volkswagen Phaeton (1 commercials, 2013–2013).
09 · Discover
Other production companies with similar work
Not connected to B-Reel: matched by the ideas, tone and categories of their commercials.



